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COUNTY · 2020 ACS

Portage County

Wisconsin · 70,377 residents · 800.874 sq mi
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The short version

Portage County has roughly average household income, with a median household income of $60,316. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $178,600.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.8
US median: 38.8
Average education
33% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
70,377
+5%since 2000
from 67,182 in 2000
1990 – 2025
Population density
88 / sq mi
+5%since 2000
from 84 / sq mi in 2000
US average: 280
Median age
38.8
+18%since 2000
from 33.0 in 2000
US average: 38.8
Population, 1990 – 2024
60K63K66K69K72K1990201020202024Portage County
202471K
1990201020202024
Section 02

Income & economy

Median household income
$60,316
−8%inflation adjusted, since 2000
from $43,487 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,268
+63%since 2000
from $19,854 in 2000
US average: $35,364
Households earning $100K+
39.8%
+11.1 ptssince 2009
from 28.7% in 2009
US average: 43.9%
Poverty rate
10.9%
+1.4 ptssince 2000
from 9.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.3%
US avg: 10%
Information10.8%
US avg: 11.1%
Other services9.9%
US avg: 6.6%
Public administration8.6%
US avg: 4.7%
Wholesale trade5.3%
US avg: 6.7%
Finance & insurance5.1%
US avg: 5.5%
Professional, scientific, technical4.6%
US avg: 4.7%
Agriculture, forestry, fishing3.2%
US avg: 1.7%
Construction3.1%
US avg: 1.2%
Transportation & warehousing2.1%
US avg: 2.5%
Arts, entertainment, food1.2%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$178,600
+21%inflation adjusted, since 2000
from $98,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$782
+9%inflation adjusted, since 2000
from $477 in 2000
US average: $1,124
Owner-occupied
68.4%
−2.5 ptssince 2000
from 70.9% in 2000
31.6% rent
Afford Score
3.0
+31%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Portage County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.9%(63,752)
Black0.3%(203)
Hispanic / Latino1.4%(967)
Asian2.2%(1,509)
Other0%
Diversity Score9.8%(6,575)
Segregation Score0%
2020
White, non-Hispanic88.4%(62,212)
Black1.3%(903)
Hispanic / Latino3.7%(2,620)
Asian3.2%(2,252)
Other2%(1,428)
Diversity Score24.2%(17,040)
Segregation Score23.1%(16,264)
Diversity Score
24
+147%since 2000
from 10 in 2000
1990 – 2024
Segregation Score
23
Section 05

Education

Bachelor's degree or higher
33.4%
+10.1 ptssince 2000
from 23.4% in 2000
US average: 32.9%
High school or higher
94.1%
+7.6 ptssince 2000
from 86.5% in 2000
US average: 88.5%
Graduate degree
10.1%
+2.8 ptssince 2000
from 7.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
19.2 min
+59%since 2000
from 12.1 min in 2000
US average: 26.9
Drive alone to work
78.9%
+1.4 ptssince 2009
from 77.6% in 2009
US average: 75.1%
No vehicle available
5.1%
+1.0 ptssince 2009
from 4.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.3%
−3.4 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
66.3%
−2.5 ptssince 2011
from 68.8% in 2011
US average: 63.4%
Management & professional
36.2%
−25.9 ptssince 2009
from 62.0% in 2009
US average: 39.3%
Section 08

People & community

Male
50.6%
+0.8 ptssince 2009
from 49.8% in 2009
Female
49.4%
−0.8 ptssince 2009
from 50.2% in 2009
Foreign born
4.0%
+1.2 ptssince 2009
from 2.7% in 2009
US average: 13.5%
Uninsured
4.9%
−87.0 ptssince 2013
from 91.9% in 2013
US average: 8.8%
Drill deeper

Places similar to Portage County

Catoosa County
Pop 69,628
Morgan County
Pop 74,967
Kosciusko County
Pop 80,892
Lonoke County
Pop 76,664
Places similar to Portage County
Head to head

Compare Portage County to nearby counties

PORTAGE COUNTY VS
Waupaca County
Income$72,830+21%
Home value$211,400+18%
Population51,461−28%
SEE FULL COMPARISON →
PORTAGE COUNTY VS
Wood County
Income$67,989+13%
Home value$175,600−2%
Population74,060+3%
SEE FULL COMPARISON →
PORTAGE COUNTY VS
Waushara County
Income$67,107+11%
Home value$203,100+14%
Population25,223−65%
SEE FULL COMPARISON →
PORTAGE COUNTY VS
Marathon County
Income$77,884+29%
Home value$219,600+23%
Population139,432+94%
SEE FULL COMPARISON →
Frequently asked

How many people live in Portage County, Wisconsin?

Portage County, Wisconsin has about 70,377 residents according to the 2020 American Community Survey.

What is the median household income in Portage County, Wisconsin?

The typical household in Portage County, Wisconsin earns about $60,316 a year. Half of households make more than that, and half make less.

Is Portage County, Wisconsin expensive?

In Portage County, Wisconsin, the median home is worth about $178,600, and the typical rent is about $782 a month.

How educated are people in Portage County, Wisconsin?

About 33.4% of adults age 25 and over in Portage County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Portage County, Wisconsin?

About 10.9% of people in Portage County, Wisconsin live below the federal poverty line.

Has Portage County, Wisconsin grown since 1990?

Yes, Portage County, Wisconsin has grown since 1990. The population has added about 8,972 residents, a change of about 15 percent over that period.

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Explore from here

15 census tracts
Census Tract 9605Census Tract 9604Census Tract 9612Census Tract 9606Census Tract 9607.01Census Tract 9608Census Tract 9613Census Tract 9602Census Tract 9603Census Tract 9601Census Tract 9611.01Census Tract 9607.02Census Tract 9609Census Tract 9611.02Census Tract 9610
11 ZIP codes
ZIP 54481ZIP 54467ZIP 54482ZIP 54406ZIP 54473ZIP 54423ZIP 54443ZIP 54909ZIP 54921ZIP 54407ZIP 54458
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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