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COUNTY

Maui County

Hawaii · 160,592 residents (2025 est.) · 1,161.54 sq mi
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Part of the Kahului metro area
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Notable rankings
#17Most expensive homesof 3,139$904,700#66Highest median rentof 3,137$1,916
The short version

Maui County is wealthier than most US places, with a median household income of $97,161. Population has grown 28% since 2000. Median home value has more than tripled since 2000, reaching $904,700. It ranks in the top 1% of US counties for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.2
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 105%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
164,522
+28%since 2000
from 128,094 in 2000
1990 – 2025
Population density
142 / sq mi
+16%since 2009
from 122 / sq mi in 2009
US average: 281
Median age
43.2
+17%since 2000
from 36.8 in 2000
US average: 38.9

PEP 2025 EST:160,592 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
94K113K133K153K173K1990201020202024Maui County
2024165K
1990201020202024
Age distribution, 2024
Under 55.4%(8,821)
US avg: 5.6%
5 to 95.7%(9,389)
US avg: 6%
10 to 146.4%(10,453)
US avg: 6.4%
15 to 195.4%(8,860)
US avg: 6.6%
20 to 244.8%(7,843)
US avg: 6.5%
25 to 3411.3%(18,643)
US avg: 13.7%
35 to 4413.7%(22,608)
US avg: 13.2%
45 to 5412.7%(20,945)
US avg: 12.2%
55 to 6413.9%(22,831)
US avg: 12.7%
65 to 7412.5%(20,627)
US avg: 10.2%
75 to 846.1%(10,006)
US avg: 5.1%
85 and over2.1%(3,496)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$97,161
+8%inflation adjusted, since 2000
from $49,489 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,622
+107%since 2000
from $22,033 in 2000
US average: $44,673
Households earning $100K+
62.9%
+22.0 ptssince 2009
from 40.9% in 2009
US average: 53.3%
Poverty rate
9.2%
−1.3 ptssince 2000
from 10.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.458
+6%since 2010
from 0.431 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.3%
US avg: 10.8%
Wholesale trade8%
US avg: 6.9%
Other services6.7%
US avg: 6.7%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Retail trade2.1%
US avg: 9.9%
Transportation & warehousing1.6%
US avg: 2.2%
Agriculture, forestry, fishing1.6%
US avg: 1.6%
Construction1.6%
US avg: 1.2%
Education & health services1.5%
US avg: 0.9%
Public administration1.5%
US avg: 4.8%
Arts, entertainment, food1.1%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$904,700
+105%inflation adjusted, since 2000
from $241,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,916
+33%inflation adjusted, since 2000
from $788 in 2000
US average: $1,442
Owner-occupied
65.6%
+8.1 ptssince 2000
from 57.6% in 2000
34.4% rent
Vacancy rate
22.7%
−1.6 ptssince 2009
from 24.3% in 2009
US average: 10.0%
Owner cost-burdened
31.6%
−8.4 ptssince 2009
from 40.0% in 2009
US average: 22.9%
Renter cost-burdened
49.6%
+3.5 ptssince 2009
from 46.2% in 2009
US average: 47.4%
Afford Score
9.3
−2%since 2009
from 9.5 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
37
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Maui County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic31.9%(40,918)
Black0.4%(481)
Hispanic / Latino7.8%(10,050)
Asian30.3%(38,803)
Other0%
2024
White, non-Hispanic29%(47,768)
Black0.8%(1,368)
Hispanic / Latino10.6%(17,435)
Asian27.7%(45,630)
Other31.8%(52,321)
Diversity Score
91
+1%since 2009
from 90 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
38
−4%since 2020
from 40 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican4.6%(7,648)
Puerto Rican2.9%(4,815)
South American0.7%(1,187)
Spaniard0.5%(787)
Argentine0.3%(450)
Venezuelan0.2%(264)
Dominican0.2%(249)
Peruvian0.2%(247)
Salvadoran0.1%(236)
Cuban0.1%(219)
Guatemalan0.1%(102)
+ 7 more hispanic origin groups with data
Colombian0.1%(96)
Uruguayan0%(52)
Chilean0%(36)
Asian origin
Filipino17.9%(29,447)
Japanese6%(9,846)
Chinese0.8%(1,321)
Korean0.6%(928)
Vietnamese0.3%(543)
Thai0.2%(322)
Okinawan0.1%(231)
Asian Indian0.1%(134)
Indonesian0.1%(89)
Laotian0%(52)
Burmese0%(43)
Cambodian0%(29)
+ 5 more asian origin groups with data
Pacific Islander origin
Native Hawaiian25.3%(41,614)
Samoan1.5%(2,543)
Tongan0.9%(1,455)
Chuukese0.2%(408)
Chamorro0.2%(389)
Marshallese0.2%(314)
Fijian0%(18)
Guamanian0%(14)
Ancestry
English6.2%(10,269)
German5.9%(9,766)
Irish5.4%(8,956)
Portuguese4.2%(6,879)
Italian2.9%(4,779)
French1.6%(2,597)
Scottish1.4%(2,290)
Polish1.1%(1,739)
American1%(1,585)
Swedish0.9%(1,519)
Norwegian0.8%(1,345)
Dutch0.7%(1,220)
+ 44 more ancestry groups with data
Russian0.5%(858)
Scotch-Irish0.5%(793)
British0.4%(623)
Greek0.4%(612)
Welsh0.4%(595)
Danish0.3%(465)
Ukrainian0.3%(457)
Brazilian0.2%(397)
Swiss0.2%(325)
Canadian0.2%(298)
Hungarian0.2%(287)
Arab0.2%(270)
Austrian0.2%(261)
Czech0.1%(210)
Croatian0.1%(186)
Lebanese0.1%(176)
Lithuanian0.1%(167)
Iranian0.1%(146)
Romanian0.1%(142)
Israeli0.1%(95)
Finnish0.1%(94)
Belgian0.1%(88)
Serbian0.1%(85)
Latvian0%(59)
Ghanaian0%(55)
Slovak0%(39)
Bulgarian0%(36)
Turkish0%(33)
Guyanese0%(29)
Armenian0%(23)
Jamaican0%(23)
Slovene0%(18)
Moroccan0%(13)
Syrian0%(8)
Haitian0%(4)
RANKED:Largest Native Hawaiian population · Largest Filipino population · Largest English population · Largest Japanese population · Largest German population
Section 05

Education

Bachelor's degree or higher
31.0%
+8.5 ptssince 2000
from 22.4% in 2000
US average: 35.6%
High school or higher
93.2%
+9.8 ptssince 2000
from 83.4% in 2000
US average: 89.6%
Graduate degree
10.3%
+3.6 ptssince 2000
from 6.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.0 min
+50%since 2000
from 15.4 min in 2000
US average: 26.5
Drive alone to work
70.3%
−0.1 ptssince 2009
from 70.4% in 2009
US average: 68.9%
Carpooled to work
13.3%
−2.2 ptssince 2009
from 15.5% in 2009
US average: 8.5%
Public transit
1.4%
−0.2 ptssince 2009
from 1.5% in 2009
US average: 3.2%
Worked from home
10.2%
+3.0 ptssince 2009
from 7.2% in 2009
US average: 15.0%
Walked to work
2.1%
−0.7 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.6%
−0.1 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
5.4%
Unchangedsince 2009
from 5.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.5%
−2.7 ptssince 2011
from 8.2% in 2011
US average: 5.2%
Labor force participation
63.8%
−6.7 ptssince 2011
from 70.5% in 2011
US average: 63.5%
Self-employed
12.4%
−0.3 ptssince 2009
from 12.7% in 2009
US average: 13.1%
Management & professional
32.5%
−27.4 ptssince 2009
from 59.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
−0.9 ptssince 2009
from 50.7% in 2009
Female
50.2%
+0.9 ptssince 2009
from 49.3% in 2009
Foreign born
17.1%
+1.0 ptssince 2009
from 16.0% in 2009
US average: 14.1%
Veterans
5.6%
−44.8 ptssince 2009
from 50.4% in 2009
US average: 6.2%
With a disability
11.9%
+2.0 ptssince 2012
from 9.9% in 2012
US average: 13.3%
Uninsured
4.1%
−86.6 ptssince 2013
from 90.7% in 2013
US average: 8.4%
Broadband at home
90.2%
+8.7 ptssince 2017
from 81.5% in 2017
US average: 91.0%
English only at home
78.0%
+1.0 ptssince 2016
from 77.0% in 2016
US average: 77.7%
Spanish at home
2.5%
−0.6 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married35.8%(23,961)
Married52%(34,809)
Widowed2.7%(1,808)
Divorced9.5%(6,385)
Women 15+
Never married29.5%(20,300)
Married49.8%(34,327)
Widowed8.7%(5,991)
Divorced12%(8,278)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Maui County

Coweta County
Pop 160,240
Columbia County
Pop 169,189
Boone County
Pop 145,316
Paulding County
Pop 190,996
Places similar to Maui County
Head to head

Compare Maui County to nearby counties

MAUI COUNTY VS
Kalawao County
Income$73,750−24%
Home value$0
Population82−100%
SEE FULL COMPARISON →
MAUI COUNTY VS
Honolulu County
Income$106,195+9%
Home value$897,500−1%
Population988,703+516%
SEE FULL COMPARISON →
MAUI COUNTY VS
Hawaii County
Income$78,639−19%
Home value$519,300−43%
Population210,043+31%
SEE FULL COMPARISON →
Frequently asked

How many people live in Maui County, Hawaii?

Maui County, Hawaii has about 164,522 residents according to the 2024 American Community Survey.

What is the median household income in Maui County, Hawaii?

The typical household in Maui County, Hawaii earns about $97,161 a year. Half of households make more than that, and half make less.

Is Maui County, Hawaii expensive?

In Maui County, Hawaii, the median home is worth about $904,700, and the typical rent is about $1,916 a month.

How educated are people in Maui County, Hawaii?

About 31.0% of adults age 25 and over in Maui County, Hawaii hold a bachelor's degree or higher.

What is the poverty rate in Maui County, Hawaii?

About 9.2% of people in Maui County, Hawaii live below the federal poverty line.

Has Maui County, Hawaii grown since 1990?

Yes, Maui County, Hawaii has grown since 1990. The population has added about 64,148 residents, a change of about 64 percent over that period.

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Explore from here

48 census tracts (top 20 by population)
Census Tract 308Census Tract 309.03Census Tract 304.06Census Tract 310.01Census Tract 311.06Census Tract 311.05Census Tract 303.05Census Tract 311.02Census Tract 304.04Census Tract 317Census Tract 314.05Census Tract 319Census Tract 307.05Census Tract 302.03Census Tract 310.02Census Tract 303.04Census Tract 302.04Census Tract 307.13Census Tract 316.01Census Tract 307.09
14 ZIP codes
ZIP 96793ZIP 96753ZIP 96732ZIP 96761ZIP 96768ZIP 96708ZIP 96790ZIP 96748ZIP 96763ZIP 96779ZIP 96729ZIP 96713ZIP 96757ZIP 96770
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Rankings
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →