CITY
Rapid City
South Dakota · 80,589 residents (2025 est.) · 55.067 sq mi
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The short version
Rapid City has lower-than-average household income, with a median household income of $70,870. Population has grown 31% since 2000. Median home value has more than tripled since 2000, reaching $299,400.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
Average education
37% hold a bachelor's degree
US average: 36%
Less affordable
home values up 92%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
PEP 2025 EST:80,589 residents (Census Bureau Vintage 2025, released March 2026)
Population, 1990 – 2024
202478K
Age distribution, 2024
Under 55.9%(4,634)
5 to 96.1%(4,771)
10 to 145.7%(4,457)
15 to 196.8%(5,313)
20 to 246.4%(5,022)
25 to 3413.4%(10,462)
35 to 4413%(10,144)
45 to 549.9%(7,752)
55 to 6411.9%(9,283)
65 to 7412.6%(9,815)
75 to 845.4%(4,194)
85 and over2.7%(2,099)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$70,870
+8%inflation adjusted, since 2000
from $35,978 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
47.6%
+25.5 ptssince 2009
from 22.1% in 2009
US average: 53.3%
Workforce by industry, 2024
Information11.9%
Wholesale trade9.3%
Retail trade6%
Other services5.9%
Public administration4.4%
Finance & insurance3.4%
Professional, scientific, technical2.5%
Transportation & warehousing1.7%
Agriculture, forestry, fishing1.6%
Construction1.1%
Education & health services0.9%
Arts, entertainment, food0.8%
Manufacturing0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$299,400
+92%inflation adjusted, since 2000
from $85,500 in 2000
US average: $376,019
1990 – 2024
4.2
+28%since 2009
from 3.3 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
67
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Rapid City on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic83.2%(49,621)
Black0.9%(550)
Hispanic / Latino2.8%(1,650)
Asian1%(586)
Other0%
2024
White, non-Hispanic76.3%(59,460)
Black1.2%(955)
Hispanic / Latino6.1%(4,745)
Asian1.3%(1,031)
Other15.1%(11,755)
49
+20%since 2009
from 41 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican4%(3,129)
South American0.6%(503)
Central American0.5%(352)
Puerto Rican0.4%(327)
Colombian0.4%(310)
Honduran0.2%(160)
Spaniard0.2%(150)
Peruvian0.2%(130)
Nicaraguan0.1%(113)
Cuban0.1%(63)
Panamanian0.1%(50)
Venezuelan0%(32)
+ 2 more hispanic origin groups with data
Argentine0%(31)
Salvadoran0%(29)
Asian origin
Filipino0.7%(529)
Chinese0.2%(127)
Japanese0.2%(125)
Korean0.1%(102)
Bangladeshi0.1%(71)
Vietnamese0%(37)
Thai0%(31)
Asian Indian0%(9)
Ancestry
German27.8%(21,684)
Irish13.6%(10,581)
English11.5%(8,942)
Norwegian8.3%(6,456)
American2.9%(2,295)
Scottish2.9%(2,275)
French2.8%(2,204)
Swedish2.7%(2,137)
Italian2.6%(2,045)
Polish2.4%(1,871)
Dutch1.9%(1,492)
Danish1.4%(1,093)
+ 37 more ancestry groups with data
Czech1.3%(982)
Scotch-Irish1.1%(851)
Welsh0.9%(731)
Russian0.8%(623)
Greek0.5%(376)
Swiss0.4%(344)
Arab0.4%(289)
Finnish0.4%(277)
British0.4%(275)
Canadian0.3%(267)
Hungarian0.3%(255)
Austrian0.3%(221)
Lithuanian0.3%(198)
French Canadian0.2%(184)
West Indian0.2%(162)
Lebanese0.2%(137)
Subsaharan African0.2%(137)
Haitian0.2%(128)
Egyptian0.1%(109)
Portuguese0.1%(75)
Syrian0.1%(73)
Latvian0.1%(69)
Ukrainian0.1%(57)
Palestinian0%(37)
Iranian0%(34)
Ethiopian0%(26)
Jamaican0%(26)
Romanian0%(25)
Iraqi0%(21)
Croatian0%(21)
Slovak0%(21)
Kenyan0%(21)
Slovene0%(17)
Nigerian0%(9)
Australian0%(7)
Bulgarian0%(4)
Somali0%(1)
Section 05
Education
High school or higher
94.5%
+7.3 ptssince 2000
from 87.3% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status
Men 15+
Never married38.6%(12,520)
Married45.9%(14,867)
Widowed3.3%(1,078)
Divorced12.1%(3,931)
Women 15+
Never married29%(9,178)
Married44.2%(14,011)
Widowed9.7%(3,079)
Divorced17.1%(5,420)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Frequently asked
How many people live in Rapid City, South Dakota?
Rapid City, South Dakota has about 77,946 residents according to the 2024 American Community Survey.
What is the median household income in Rapid City, South Dakota?
The typical household in Rapid City, South Dakota earns about $70,870 a year. Half of households make more than that, and half make less.
Is Rapid City, South Dakota expensive?
In Rapid City, South Dakota, the median home is worth about $299,400, and the typical rent is about $1,109 a month.
How educated are people in Rapid City, South Dakota?
About 37.0% of adults age 25 and over in Rapid City, South Dakota hold a bachelor's degree or higher.
What is the poverty rate in Rapid City, South Dakota?
About 12.5% of people in Rapid City, South Dakota live below the federal poverty line.
Has Rapid City, South Dakota grown since 1990?
Yes, Rapid City, South Dakota has grown since 1990. The population has added about 23,423 residents, a change of about 43 percent over that period.
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South DakotaDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024