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CITY · 2020 ACS

Oakland

New Jersey · 12,748 residents · 8.502 sq mi
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The short version

Oakland is significantly wealthier than the US average, with a median household income of $140,074. Population has held roughly steady since 2000. 52% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $472,400. Poverty is rare here, at 3.2% of residents. Households here earn about 64% more than the New Jersey median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 43.8
US median: 38.8
More educated
52% hold a bachelor's degree
US average: 33%
Less affordable
home values up 28%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
12,748
+2%since 2000
from 12,466 in 2000
1990 – 2025
Population density
1,499 / sq mi
+2%since 2000
from 1,466 / sq mi in 2000
US average: 280
Median age
43.8
+13%since 2000
from 38.9 in 2000
US average: 38.8
Population, 1990 – 2024
12K12K13K13K13K1990201020202024Oakland
202413K
1990201020202024
Section 02

Income & economy

Median household income
$140,074
+8%inflation adjusted, since 2000
from $86,629 in 2000
US average: $66,278
1990 – 2024
Per capita income
$53,082
+51%since 2000
from $35,252 in 2000
US average: $35,364
Households earning $100K+
74.8%
+1.1 ptssince 2009
from 73.8% in 2009
US average: 43.9%
Poverty rate
3.2%
+1.5 ptssince 2000
from 1.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services11.4%
US avg: 6.6%
Retail trade8.7%
US avg: 10%
Public administration8%
US avg: 4.7%
Information7.9%
US avg: 11.1%
Wholesale trade6.6%
US avg: 6.7%
Transportation & warehousing3.9%
US avg: 2.5%
Arts, entertainment, food3%
US avg: 2%
Finance & insurance2.4%
US avg: 5.5%
Education & health services1.3%
US avg: 0.8%
Professional, scientific, technical1.1%
US avg: 4.7%
Agriculture, forestry, fishing0.6%
US avg: 1.7%
Manufacturing0.3%
US avg: 0.5%
Construction0.2%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$472,400
+28%inflation adjusted, since 2000
from $245,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,612
−9%inflation adjusted, since 2000
from $1,173 in 2000
US average: $1,124
Owner-occupied
91.2%
−2.0 ptssince 2000
from 93.2% in 2000
8.8% rent
Afford Score
3.4
+19%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Oakland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.8%(11,441)
Black0.8%(94)
Hispanic / Latino3.9%(483)
Asian2.7%(335)
Other0%
Diversity Score17.5%(2,180)
2020
White, non-Hispanic81.3%(10,370)
Black0.9%(119)
Hispanic / Latino9.5%(1,210)
Asian4.7%(605)
Other1.5%(196)
Diversity Score37.5%(4,776)
Diversity Score
37
+114%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
52.0%
+10.6 ptssince 2000
from 41.4% in 2000
US average: 32.9%
High school or higher
97.0%
+4.5 ptssince 2000
from 92.5% in 2000
US average: 88.5%
Graduate degree
20.5%
+5.7 ptssince 2000
from 14.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
31.3 min
+49%since 2000
from 21.1 min in 2000
US average: 26.9
Drive alone to work
77.9%
−5.1 ptssince 2009
from 82.9% in 2009
US average: 75.1%
No vehicle available
3.1%
+1.2 ptssince 2009
from 1.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.4%
−2.8 ptssince 2011
from 6.2% in 2011
US average: 5.4%
Labor force participation
70.6%
−0.7 ptssince 2011
from 71.3% in 2011
US average: 63.4%
Management & professional
53.5%
−15.7 ptssince 2009
from 69.2% in 2009
US average: 39.3%
Section 08

People & community

Male
48.2%
−0.7 ptssince 2009
from 48.9% in 2009
Female
51.8%
+0.7 ptssince 2009
from 51.1% in 2009
Foreign born
16.3%
+4.4 ptssince 2009
from 11.9% in 2009
US average: 13.5%
Uninsured
5.6%
−87.2 ptssince 2013
from 92.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Oakland

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Pop 13,439
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Pop 12,945
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Pop 11,669
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Pop 14,815
Places similar to Oakland
Head to head

Compare Oakland to nearby cities

OAKLAND VS
Franklin Lakes
Income$235,795+68%
Home value$1,264,000+168%
Population11,180−13%
SEE FULL COMPARISON →
OAKLAND VS
Wanaque
Income$113,175−19%
Home value$400,700−15%
Population11,418−11%
SEE FULL COMPARISON →
OAKLAND VS
Pompton Lakes
Income$124,454−11%
Home value$442,400−6%
Population11,246−12%
SEE FULL COMPARISON →
OAKLAND VS
Ringwood
Income$152,414+9%
Home value$449,800−5%
Population11,853−8%
SEE FULL COMPARISON →
Frequently asked

How many people live in Oakland, New Jersey?

Oakland, New Jersey has about 12,748 residents according to the 2020 American Community Survey.

What is the median household income in Oakland, New Jersey?

The typical household in Oakland, New Jersey earns about $140,074 a year. Half of households make more than that, and half make less.

Is Oakland, New Jersey expensive?

In Oakland, New Jersey, the median home is worth about $472,400, and the typical rent is about $1,612 a month.

How educated are people in Oakland, New Jersey?

About 52.0% of adults age 25 and over in Oakland, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Oakland, New Jersey?

About 3.2% of people in Oakland, New Jersey live below the federal poverty line.

Has Oakland, New Jersey grown since 1990?

Yes, Oakland, New Jersey has grown since 1990. The population has added about 751 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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