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CITY · 1990 CENSUS

Long Branch

New Jersey · 28,658 residents · 5.12 sq mi
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The short version

With 28,658 people, Long Branch is a city in New Jersey. 44% of homes are owner-occupied. Density works out to 5,593 people per square mile. Median home value sits at $145,900. That trails the New Jersey median by roughly 25%. Renters pay $601 a month at the median.

At a glance
Average income
median household income $30,693, near the US median
US median: $30,130
Mid-age
median age 33.9
US median: 33.0
Average education
20% hold a bachelor's degree
US average: 20%
Less affordable
home values up 38%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
28,658
−9%vs 2000
vs 31,340 in 2000
1990 – 2025
Population density
5,593 / sq mi
−9%vs 2000
vs 6,116 / sq mi in 2000
US average: 221
Median age
33.9
−2%vs 2000
vs 34.7 in 2000
US average: 33.0
Land area
5.12 sq mi
Population, 1990 – 2024
28K29K31K32K33K19902000201020202024Long Branch
202433K
1990201020202024
Age distribution, 1990
Under 57.1%(2,039)
US avg: 7.3%
5 to 96.5%(1,874)
US avg: 7.3%
10 to 145.9%(1,678)
US avg: 6.9%
15 to 195.4%(1,545)
US avg: 7.1%
20 to 247.2%(2,077)
US avg: 7.5%
25 to 3420.3%(5,809)
US avg: 17.5%
35 to 4413.8%(3,946)
US avg: 15.1%
45 to 549.4%(2,708)
US avg: 10.2%
55 to 648.9%(2,563)
US avg: 8.5%
65 to 748.5%(2,430)
US avg: 7.3%
75 to 845.3%(1,532)
US avg: 4%
85 and over1.6%(457)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$30,693
+5%inflation adjusted, since 2000
vs $38,651 in 2000
US average: $30,130
1990 – 2024
Per capita income
$16,104
−22%vs 2000
vs $20,532 in 2000
US average: $14,340
Poverty rate
14.7%
−2.0 ptsvs 2000
vs 16.7% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$145,900
+38%inflation adjusted, since 2000
vs $138,800 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$601
+9%inflation adjusted, since 2000
vs $727 in 2000
US average: $450
Owner-occupied
44.1%
+1.6 ptsvs 2000
vs 42.4% in 2000
55.9% rent
Afford Score
4.8
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic56.9%(17,831)
Black17.5%(5,471)
Hispanic / Latino20.7%(6,477)
Asian1.6%(504)
Other0%
1990
White, non-Hispanic66%(18,928)
Black19.1%(5,467)
Hispanic / Latino12.9%(3,707)
Asian1.5%(439)
Other0.4%(117)
Diversity Score
64
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican9.7%(3,165)
Puerto Rican5.7%(1,840)
Central American4.1%(1,349)
South American3.4%(1,114)
Salvadoran2.1%(671)
Venezuelan2%(656)
Guatemalan1.3%(432)
Colombian0.7%(232)
Dominican0.6%(198)
Honduran0.6%(183)
Cuban0.4%(136)
Spaniard0.3%(106)
+ 7 more hispanic origin groups with data
Ecuadorian0.3%(103)
Chilean0.2%(54)
Peruvian0.2%(51)
Costa Rican0.1%(43)
Argentine0.1%(18)
Asian origin
Asian Indian1.2%(390)
Korean0.7%(229)
Chinese0.4%(130)
Filipino0.3%(107)
Uzbek0.1%(30)
Thai0.1%(19)
Taiwanese0%(16)
Japanese0%(16)
Ancestry
Italian11%(3,582)
Irish9.2%(3,002)
Brazilian8.5%(2,764)
German6.3%(2,039)
English4.4%(1,437)
Arab2.9%(956)
Portuguese2.7%(883)
Polish2.1%(693)
Russian2.1%(692)
American2.1%(672)
Syrian1.5%(482)
Romanian0.7%(226)
+ 34 more ancestry groups with data
French0.7%(215)
Scottish0.6%(199)
West Indian0.6%(198)
Ukrainian0.6%(197)
Lebanese0.5%(168)
Slovak0.5%(154)
Danish0.5%(152)
Moroccan0.4%(137)
Dutch0.4%(135)
Greek0.4%(127)
Jordanian0.4%(116)
Israeli0.4%(116)
Austrian0.4%(115)
Jamaican0.3%(110)
Lithuanian0.3%(98)
Hungarian0.3%(93)
Haitian0.3%(83)
British0.2%(49)
Swiss0.2%(49)
Nigerian0.1%(47)
Welsh0.1%(43)
Scotch-Irish0.1%(42)
Swedish0.1%(38)
Czech0.1%(32)
Egyptian0.1%(29)
Guyanese0.1%(26)
Turkish0.1%(23)
Canadian0%(14)
Croatian0%(14)
Norwegian0%(14)
Armenian0%(12)
Finnish0%(4)
Section 05

Education

Bachelor's degree or higher
20.1%
Unchangedvs 2000
vs 20.2% in 2000
US average: 20.3%
High school or higher
71.8%
−4.5 ptsvs 2000
vs 76.3% in 2000
US average: 75.2%
Graduate degree
7.1%
−0.1 ptsvs 2000
vs 7.2% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
19.9 min
−6%vs 2000
vs 21.2 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married44.4%(5,971)
Married45.4%(6,115)
Widowed2.5%(332)
Divorced7.7%(1,043)
Women 15+
Never married38.4%(5,352)
Married42.1%(5,872)
Widowed6.5%(909)
Divorced12.9%(1,802)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
18.3%
−7.7 ptssince 2013
from 26.0% in 2013
US average: 8.4%
Employer-based
42.6%
+2.4 ptssince 2020
from 40.2% in 2020
US average: 54.8%
Direct-purchase
14.5%
+0.2 ptssince 2020
from 14.3% in 2020
US average: 13.8%
Medicare
18.2%
+1.0 ptssince 2020
from 17.2% in 2020
US average: 18.4%
Medicaid
22.6%
−2.8 ptssince 2020
from 25.4% in 2020
US average: 20.9%
VA health care
1.3%
+0.6 ptssince 2020
from 0.7% in 2020
US average: 2.2%
Any private
54.9%
+2.8 ptssince 2020
from 52.1% in 2020
US average: 67.1%
Any public
38.3%
−1.3 ptssince 2020
from 39.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)17.8%(212)
US avg: 26.4%
Gulf War (1990s)16%(191)
US avg: 24.3%
Vietnam era27.1%(323)
US avg: 33.1%
Korean War9.7%(115)
US avg: 4.5%
World War II7%(83)
US avg: 1%

Share of the 1,191 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Head to head

Compare Long Branch to nearby cities

LONG BRANCH VS
West Long Branch
Income$114,271+272%
Home value$684,300+369%
Population8,625−74%
SEE FULL COMPARISON →
LONG BRANCH VS
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Income$90,463+195%
Home value$492,400+237%
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LONG BRANCH VS
Asbury Park
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Home value$581,100+298%
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LONG BRANCH VS
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Income$97,477+218%
Home value$504,900+246%
Population12,896−61%
SEE FULL COMPARISON →
Frequently asked

How many people live in Long Branch, New Jersey?

Long Branch, New Jersey has about 28,658 residents according to the 1990 Census.

What is the median household income in Long Branch, New Jersey?

The typical household in Long Branch, New Jersey earns about $30,693 a year. Half of households make more than that, and half make less.

Is Long Branch, New Jersey expensive?

In Long Branch, New Jersey, the median home is worth about $145,900, and the typical rent is about $601 a month.

How educated are people in Long Branch, New Jersey?

About 20.1% of adults age 25 and over in Long Branch, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Long Branch, New Jersey?

About 14.7% of people in Long Branch, New Jersey live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →