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CITY · 2020 ACS

Norton Shores

Michigan · 25,030 residents · 23.243 sq mi
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The short version

Norton Shores has roughly average household income, with a median household income of $65,727. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $151,000.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 43.3
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
25,030
+11%since 2000
from 22,527 in 2000
1990 – 2025
Median age
43.3
+7%since 2000
from 40.6 in 2000
US average: 38.8
Population, 1990 – 2024
21K22K23K24K25K1990201020202024Norton Shores
202425K
1990201020202024
Age distribution, 2020
Under 55.5%(1,367)
US avg: 5.6%
5 to 95.9%(1,465)
US avg: 6.1%
10 to 146.2%(1,553)
US avg: 6.5%
15 to 195.7%(1,439)
US avg: 6.6%
20 to 245%(1,251)
US avg: 6.7%
25 to 3412%(2,997)
US avg: 13.5%
35 to 4411.5%(2,872)
US avg: 12.7%
45 to 5411.5%(2,883)
US avg: 12.3%
55 to 6415%(3,750)
US avg: 13.1%
65 to 7412.4%(3,100)
US avg: 10%
75 to 846.5%(1,634)
US avg: 4.9%
85 and over2.9%(719)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$65,727
−4%inflation adjusted, since 2000
from $45,457 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,168
+42%since 2000
from $22,713 in 2000
US average: $35,364
Households earning $100K+
42.2%
+12.8 ptssince 2009
from 29.4% in 2009
US average: 43.9%
Poverty rate
10.1%
+4.8 ptssince 2000
from 5.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.7%
US avg: 10%
Information11.2%
US avg: 11.1%
Wholesale trade5.3%
US avg: 6.7%
Other services4.2%
US avg: 6.6%
Transportation & warehousing3.3%
US avg: 2.5%
Finance & insurance3.2%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Public administration1.7%
US avg: 4.7%
Arts, entertainment, food0.6%
US avg: 2%
Agriculture, forestry, fishing0.4%
US avg: 1.7%
Construction0.4%
US avg: 1.2%
Education & health services0.4%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$151,000
+2%inflation adjusted, since 2000
from $98,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$978
+15%inflation adjusted, since 2000
from $565 in 2000
US average: $1,124
Owner-occupied
83.0%
−6.4 ptssince 2000
from 89.4% in 2000
17.0% rent
Afford Score
2.3
−16%since 2009
from 2.7 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Norton Shores on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93%(20,948)
Black1.6%(362)
Hispanic / Latino2.7%(606)
Asian0.8%(187)
Other0%
2020
White, non-Hispanic84.7%(21,191)
Black3.5%(879)
Hispanic / Latino5.2%(1,299)
Asian1.3%(337)
Other4.2%(1,041)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3%(733)
Cuban0.7%(180)
Guatemalan0.3%(76)
Salvadoran0.2%(52)
Spaniard0.1%(28)
Chilean0.1%(17)
Asian origin
Korean0.5%(125)
Chinese0.2%(47)
Asian Indian0.1%(19)
Ancestry
German17.6%(4,313)
Dutch11%(2,690)
Irish9.1%(2,240)
English7.9%(1,940)
Polish6.7%(1,656)
French3.9%(966)
Swedish2.5%(613)
American2.4%(582)
Italian2.3%(574)
Norwegian1.7%(427)
Scottish1.6%(384)
+ 26 more ancestry groups with data
Hungarian1.3%(320)
Danish1.2%(288)
Slovak0.9%(228)
Austrian0.6%(152)
Lithuanian0.5%(121)
British0.5%(120)
Finnish0.5%(113)
Welsh0.4%(109)
Czech0.4%(94)
Russian0.3%(81)
Croatian0.2%(60)
Greek0.2%(60)
Belgian0.2%(46)
Portuguese0.2%(41)
Lebanese0.1%(36)
Slovene0.1%(36)
Iraqi0.1%(31)
Serbian0.1%(28)
Swiss0.1%(26)
Australian0.1%(22)
Canadian0.1%(15)
West Indian0.1%(14)
Jamaican0.1%(14)
RANKED:Largest German population · Largest Dutch population · Largest Irish population · Largest English population · Largest Polish population
Section 05

Education

Bachelor's degree or higher
30.1%
+6.1 ptssince 2000
from 24.0% in 2000
US average: 32.9%
High school or higher
94.2%
+6.4 ptssince 2000
from 87.8% in 2000
US average: 88.5%
Graduate degree
8.8%
+0.9 ptssince 2000
from 7.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.6 min
+78%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
84.4%
−2.7 ptssince 2009
from 87.1% in 2009
US average: 75.1%
No vehicle available
5.2%
+1.5 ptssince 2009
from 3.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.8%
−6.0 ptssince 2011
from 11.8% in 2011
US average: 5.4%
Labor force participation
63.9%
+0.8 ptssince 2011
from 63.1% in 2011
US average: 63.4%
Management & professional
36.0%
−27.5 ptssince 2009
from 63.5% in 2009
US average: 39.3%
Section 08

People & community

Male
48.0%
−0.8 ptssince 2009
from 48.8% in 2009
Female
52.0%
+0.8 ptssince 2009
from 51.2% in 2009
Foreign born
2.8%
+0.2 ptssince 2009
from 2.6% in 2009
US average: 13.5%
Uninsured
2.9%
−89.9 ptssince 2013
from 92.8% in 2013
US average: 8.8%
Marital status (2024)
Men 15+
Never married29.7%(3,016)
Married59.1%(6,001)
Widowed2.9%(299)
Divorced8.2%(830)
Women 15+
Never married19.8%(2,062)
Married58.8%(6,126)
Widowed8.6%(892)
Divorced12.9%(1,342)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Compare Norton Shores to nearby cities

NORTON SHORES VS
Muskegon Heights
Income$35,239−46%
Home value$68,000−55%
Population9,770−61%
SEE FULL COMPARISON →
NORTON SHORES VS
Muskegon
Income$44,735−32%
Home value$142,300−6%
Population37,224+48%
SEE FULL COMPARISON →
NORTON SHORES VS
Grand Haven
Income$60,669−8%
Home value$250,100+66%
Population11,038−56%
SEE FULL COMPARISON →
NORTON SHORES VS
Allendale
Income$70,150+7%
Home value$307,900+104%
Population26,679+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Norton Shores, Michigan?

Norton Shores, Michigan has about 25,030 residents according to the 2020 American Community Survey.

What is the median household income in Norton Shores, Michigan?

The typical household in Norton Shores, Michigan earns about $65,727 a year. Half of households make more than that, and half make less.

Is Norton Shores, Michigan expensive?

In Norton Shores, Michigan, the median home is worth about $151,000, and the typical rent is about $978 a month.

How educated are people in Norton Shores, Michigan?

About 30.1% of adults age 25 and over in Norton Shores, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Norton Shores, Michigan?

About 10.1% of people in Norton Shores, Michigan live below the federal poverty line.

Has Norton Shores, Michigan grown since 1990?

Yes, Norton Shores, Michigan has grown since 1990. The population has added about 3,275 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →