CensusEasy
CITY · 2020 ACS

Norton Shores

Michigan · 25,030 residents · 23.243 sq mi
Time machine
COMPARE TO
Part of the Muskegon metro area
Compare
The short version

Norton Shores has roughly average household income, with a median household income of $65,727. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $151,000.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 43.3
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
25,030
+11%since 2000
from 22,527 in 2000
1990 – 2025
Population density
1,077 / sq mi
+11%since 2000
from 969 / sq mi in 2000
US average: 280
Median age
43.3
+7%since 2000
from 40.6 in 2000
US average: 38.8
Population, 1990 – 2024
21K22K23K24K25K1990201020202024Norton Shores
202425K
1990201020202024
Section 02

Income & economy

Median household income
$65,727
−4%inflation adjusted, since 2000
from $45,457 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,168
+42%since 2000
from $22,713 in 2000
US average: $35,364
Households earning $100K+
42.2%
+12.8 ptssince 2009
from 29.4% in 2009
US average: 43.9%
Poverty rate
10.1%
+4.8 ptssince 2000
from 5.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.7%
US avg: 10%
Information11.2%
US avg: 11.1%
Wholesale trade5.3%
US avg: 6.7%
Other services4.2%
US avg: 6.6%
Transportation & warehousing3.3%
US avg: 2.5%
Finance & insurance3.2%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Public administration1.7%
US avg: 4.7%
Arts, entertainment, food0.6%
US avg: 2%
Agriculture, forestry, fishing0.4%
US avg: 1.7%
Construction0.4%
US avg: 1.2%
Education & health services0.4%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$151,000
+2%inflation adjusted, since 2000
from $98,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$978
+15%inflation adjusted, since 2000
from $565 in 2000
US average: $1,124
Owner-occupied
83.0%
−6.4 ptssince 2000
from 89.4% in 2000
17.0% rent
Afford Score
2.3
+6%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Norton Shores on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93%(20,948)
Black1.6%(362)
Hispanic / Latino2.7%(606)
Asian0.8%(187)
Other0%
Diversity Score12.6%(2,835)
2020
White, non-Hispanic84.7%(21,191)
Black3.5%(879)
Hispanic / Latino5.2%(1,299)
Asian1.3%(337)
Other4.2%(1,041)
Diversity Score32.6%(8,158)
Diversity Score
33
+159%since 2000
from 13 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.1%
+6.1 ptssince 2000
from 24.0% in 2000
US average: 32.9%
High school or higher
94.2%
+6.4 ptssince 2000
from 87.8% in 2000
US average: 88.5%
Graduate degree
8.8%
+0.9 ptssince 2000
from 7.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.6 min
+78%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
84.4%
−2.7 ptssince 2009
from 87.1% in 2009
US average: 75.1%
No vehicle available
5.2%
+1.5 ptssince 2009
from 3.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.8%
−6.0 ptssince 2011
from 11.8% in 2011
US average: 5.4%
Labor force participation
63.9%
+0.8 ptssince 2011
from 63.1% in 2011
US average: 63.4%
Management & professional
36.0%
−27.5 ptssince 2009
from 63.5% in 2009
US average: 39.3%
Section 08

People & community

Male
48.0%
−0.8 ptssince 2009
from 48.8% in 2009
Female
52.0%
+0.8 ptssince 2009
from 51.2% in 2009
Foreign born
2.8%
+0.2 ptssince 2009
from 2.6% in 2009
US average: 13.5%
Uninsured
2.9%
−89.9 ptssince 2013
from 92.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Norton Shores

Tarpon Springs
Pop 25,602
Coral Terrace
Pop 24,895
Pace
Pop 26,282
Marion Oaks
Pop 23,972
Places similar to Norton Shores
Head to head

Compare Norton Shores to nearby cities

NORTON SHORES VS
Muskegon Heights
Income$35,239−46%
Home value$68,000−55%
Population9,770−61%
SEE FULL COMPARISON →
NORTON SHORES VS
Muskegon
Income$44,735−32%
Home value$142,300−6%
Population37,224+48%
SEE FULL COMPARISON →
NORTON SHORES VS
Grand Haven
Income$60,669−8%
Home value$250,100+66%
Population11,038−56%
SEE FULL COMPARISON →
NORTON SHORES VS
Allendale
Income$70,150+7%
Home value$307,900+104%
Population26,679+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Norton Shores, Michigan?

Norton Shores, Michigan has about 25,030 residents according to the 2020 American Community Survey.

What is the median household income in Norton Shores, Michigan?

The typical household in Norton Shores, Michigan earns about $65,727 a year. Half of households make more than that, and half make less.

Is Norton Shores, Michigan expensive?

In Norton Shores, Michigan, the median home is worth about $151,000, and the typical rent is about $978 a month.

How educated are people in Norton Shores, Michigan?

About 30.1% of adults age 25 and over in Norton Shores, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Norton Shores, Michigan?

About 10.1% of people in Norton Shores, Michigan live below the federal poverty line.

Has Norton Shores, Michigan grown since 1990?

Yes, Norton Shores, Michigan has grown since 1990. The population has added about 3,275 residents, a change of about 15 percent over that period.

Keep going

Explore from here

Up the hierarchy
Michigan
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Norton Shores with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →