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CITY

Norton Shores

Michigan · 25,088 residents (2025 est.) · 23.243 sq mi
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The short version

Norton Shores has roughly average household income, with a median household income of $76,579. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $234,800.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.6
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 31%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
25,041
+11%since 2000
from 22,527 in 2000
1990 – 2025
Population density
1,077 / sq mi
+11%since 2000
from 969 / sq mi in 2000
US average: 281
Median age
40.6
Unchangedsince 2000
from 40.6 in 2000
US average: 38.9

PEP 2025 EST:25,088 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
21K22K23K24K25K1990201020202024Norton Shores
202425K
1990201020202024
Section 02

Income & economy

Median household income
$76,579
−8%inflation adjusted, since 2000
from $45,457 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,997
+63%since 2000
from $22,713 in 2000
US average: $44,673
Households earning $100K+
51.0%
+21.6 ptssince 2009
from 29.4% in 2009
US average: 53.3%
Poverty rate
6.5%
+1.2 ptssince 2000
from 5.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.398
−5%since 2010
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.1%
US avg: 9.9%
Information10.9%
US avg: 10.8%
Other services5.1%
US avg: 6.7%
Wholesale trade4.6%
US avg: 6.9%
Public administration3%
US avg: 4.8%
Finance & insurance2.7%
US avg: 5.9%
Transportation & warehousing2.5%
US avg: 2.2%
Professional, scientific, technical2.5%
US avg: 5.1%
Arts, entertainment, food0.8%
US avg: 1.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$234,800
+31%inflation adjusted, since 2000
from $98,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,341
+30%inflation adjusted, since 2000
from $565 in 2000
US average: $1,442
Owner-occupied
84.2%
−5.2 ptssince 2000
from 89.4% in 2000
15.8% rent
Vacancy rate
7.4%
−0.2 ptssince 2009
from 7.6% in 2009
US average: 10.0%
Owner cost-burdened
19.0%
−5.1 ptssince 2009
from 24.1% in 2009
US average: 22.9%
Renter cost-burdened
57.3%
+8.0 ptssince 2009
from 49.4% in 2009
US average: 47.4%
Afford Score
3.1
+42%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Norton Shores on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93%(20,948)
Black1.6%(362)
Hispanic / Latino2.7%(606)
Asian0.8%(187)
Other0%
Diversity Score12.6%(2,835)
2024
White, non-Hispanic87.5%(21,901)
Black4.2%(1,047)
Hispanic / Latino3.2%(793)
Asian0.9%(216)
Other4.3%(1,084)
Diversity Score28.8%(7,211)
Diversity Score
29
+129%since 2000
from 13 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.3%
+9.2 ptssince 2000
from 24.0% in 2000
US average: 35.6%
High school or higher
95.7%
+7.8 ptssince 2000
from 87.8% in 2000
US average: 89.6%
Graduate degree
9.9%
+2.0 ptssince 2000
from 7.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.3 min
+75%since 2000
from 11.6 min in 2000
US average: 26.5
Drive alone to work
80.0%
−7.1 ptssince 2009
from 87.1% in 2009
US average: 68.9%
Carpooled to work
6.9%
+0.2 ptssince 2009
from 6.6% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
11.4%
+7.6 ptssince 2009
from 3.9% in 2009
US average: 15.0%
Walked to work
0.3%
−0.4 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.3%
−0.2 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
3.5%
−0.1 ptssince 2009
from 3.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−7.0 ptssince 2011
from 11.8% in 2011
US average: 5.2%
Labor force participation
61.1%
−2.0 ptssince 2011
from 63.1% in 2011
US average: 63.5%
Self-employed
12.7%
+2.4 ptssince 2009
from 10.3% in 2009
US average: 13.1%
Management & professional
38.9%
−24.6 ptssince 2009
from 63.5% in 2009
US average: 42.5%
Section 08

People & community

Male
50.4%
+1.6 ptssince 2009
from 48.8% in 2009
Female
49.6%
−1.6 ptssince 2009
from 51.2% in 2009
Foreign born
2.0%
−0.6 ptssince 2009
from 2.6% in 2009
US average: 14.1%
Veterans
6.8%
−40.4 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
14.4%
+2.9 ptssince 2012
from 11.5% in 2012
US average: 13.3%
Uninsured
2.7%
−90.1 ptssince 2013
from 92.8% in 2013
US average: 8.4%
Broadband at home
92.1%
+14.3 ptssince 2017
from 77.8% in 2017
US average: 91.0%
English only at home
97.0%
+0.3 ptssince 2016
from 96.7% in 2016
US average: 77.7%
Spanish at home
0.9%
−0.5 ptssince 2016
from 1.5% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Norton Shores to nearby cities

NORTON SHORES VS
Muskegon Heights
Income$35,239−54%
Home value$68,000−71%
Population9,770−61%
SEE FULL COMPARISON →
NORTON SHORES VS
Muskegon
Income$44,735−42%
Home value$142,300−39%
Population37,224+48%
SEE FULL COMPARISON →
NORTON SHORES VS
Grand Haven
Income$60,669−21%
Home value$250,100+7%
Population11,038−56%
SEE FULL COMPARISON →
NORTON SHORES VS
Allendale
Income$70,150−8%
Home value$307,900+31%
Population26,679+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Norton Shores, Michigan?

Norton Shores, Michigan has about 25,041 residents according to the 2024 American Community Survey.

What is the median household income in Norton Shores, Michigan?

The typical household in Norton Shores, Michigan earns about $76,579 a year. Half of households make more than that, and half make less.

Is Norton Shores, Michigan expensive?

In Norton Shores, Michigan, the median home is worth about $234,800, and the typical rent is about $1,341 a month.

How educated are people in Norton Shores, Michigan?

About 33.3% of adults age 25 and over in Norton Shores, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Norton Shores, Michigan?

About 6.5% of people in Norton Shores, Michigan live below the federal poverty line.

Has Norton Shores, Michigan grown since 1990?

Yes, Norton Shores, Michigan has grown since 1990. The population has added about 3,286 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Norton Shores, Michigan: demographics, income & housing data · CensusEasy