United States › Michigan › Norton Shores CITY · 2010 ACS
Norton Shores Michigan · 23,994 residents · 23.2 sq mi
Time machine
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The short version
Norton Shores is a city of 23,994 people in Michigan. At a median age of 43.3, this is an older place than the country as a whole. Owners hold 82% of the housing stock. 3% of locals were born outside the United States. Median home value sits at $132,500. The average commute runs 19 minutes.
At a glance
Lower income
below the US median
US median: $52,703
Older
median age 43.3
US median: 37.2
More educated
31% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01
Population & growth from 40.6 in 2000
US average: 37.2
Population, 1990 – 2024
21K 22K 23K 24K 25K 1990 2000 2010 2020 2024 Norton Shores Age distribution, 2010
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Section 02
Income & economy $49,299
−14%inflation adjusted, since 2000
from $45,457 in 2000
US average: $52,703
from $22,713 in 2000
US average: $27,286
Households earning $100K+
from 29.4% in 2009
US average: 33.3%
from 5.3% in 2000
US average: 13.8%
Workforce by industry, 2010
Transportation & warehousing 3.9%
Public administration 2.1%
Arts, entertainment, food 1.7%
Professional, scientific, technical 1.7%
Education & health services 0.9%
Agriculture, forestry, fishing 0.8%
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$132,500
+6%inflation adjusted, since 2000
from $98,400 in 2000
US average: $225,659
$776
+8%inflation adjusted, since 2000
from $565 in 2000
US average: $853
from 89.4% in 2000
18.4% rent
from 7.6% in 2009
US average: 12.1%
2.42 people
Unchangedsince 2009
from 2.42 people in 2009
US average: 2.60
from 24.1% in 2009
US average: 30.9%
from 49.4% in 2009
US average: 46.8%
from 2.7 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04
Race & ethnicity 2000
White, non-Hispanic 93%(20,948)
Hispanic / Latino 2.7%(606)
2010
White, non-Hispanic 89.5%(21,467)
Hispanic / Latino 3.8%(911)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 28 more ancestry groups with data from 24.0% in 2000
US average: 27.9%
High school or higher
from 87.8% in 2000
US average: 84.9%
from 7.9% in 2000
US average: 10.2%
Section 06
Commute & transportation from 11.6 min in 2000
US average: 25.2
from 87.1% in 2009
US average: 76.2%
from 6.6% in 2009
US average: 10.4%
from 0.5% in 2009
US average: 4.7%
from 3.9% in 2009
US average: 4.1%
from 0.8% in 2009
US average: 2.8%
from 0.5% in 2009
US average: 0.5%
from 3.6% in 2009
US average: 8.7%
Section 07
Work & employment from 10.3% in 2009
US average: 12.9%
from 35.7% in 2009
US average: 35.2%
Section 08
People & community from 2.6% in 2009
US average: 12.8%
from 12.8% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married 29.7%(3,016)
Women 15+
Never married 19.8%(2,062)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage Showing 2024 (the nearest year with coverage data).
from 7.2% in 2013
US average: 8.4%
from 62.9% in 2020
US average: 54.8%
Direct-purchase
from 14.1% in 2020
US average: 13.8%
from 22.8% in 2020
US average: 18.4%
from 20.3% in 2020
US average: 20.9%
VA health care
from 2.0% in 2020
US average: 2.2%
Any private
from 74.8% in 2020
US average: 67.1%
Any public
from 40.8% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 18.6%(246)
Gulf War (1990s) 22.2%(293)
Share of the 1,322 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to Norton Shores Head to head
Compare Norton Shores to nearby cities NORTON SHORES VS
Muskegon Heights
Income $35,239 −29%
Home value $68,000 −49%
Population 9,770 −61%
SEE FULL COMPARISON →
NORTON SHORES VS
Muskegon
Income $44,735 −9%
Home value $142,300 +7%
Population 37,224 +48%
SEE FULL COMPARISON →
NORTON SHORES VS
Grand Haven
Income $60,669 +23%
Home value $250,100 +89%
Population 11,038 −56%
SEE FULL COMPARISON →
NORTON SHORES VS
Allendale
Income $70,150 +42%
Home value $307,900 +132%
Population 26,679 +6%
SEE FULL COMPARISON →
Frequently asked
How many people live in Norton Shores, Michigan? Norton Shores, Michigan has about 23,994 residents according to the 2010 American Community Survey.
What is the median household income in Norton Shores, Michigan? The typical household in Norton Shores, Michigan earns about $49,299 a year. Half of households make more than that, and half make less.
Is Norton Shores, Michigan expensive? In Norton Shores, Michigan, the median home is worth about $132,500, and the typical rent is about $776 a month.
How educated are people in Norton Shores, Michigan? About 30.9% of adults age 25 and over in Norton Shores, Michigan hold a bachelor's degree or higher.
What is the poverty rate in Norton Shores, Michigan? About 9.4% of people in Norton Shores, Michigan live below the federal poverty line.
Has Norton Shores, Michigan grown since 1990? Yes, Norton Shores, Michigan has grown since 1990. The population has added about 2,239 residents, a change of about 10 percent over that period.
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