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CITY · 2020 ACS

Normal

Illinois · 52,736 residents · 18.451 sq mi
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The short version

Normal has lower-than-average household income, with a median household income of $58,381. Population has grown 16% since 2000. 51% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value is $169,300. At a median age of 25.8, residents skew younger than the country as a whole. 51% of adults hold a bachelor's degree, well above the US average, yet household income trails the national figure — a profile common to graduate-student tracts and academic hubs.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 25.8
US median: 38.8
More educated
51% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
52,736
+16%since 2000
from 45,386 in 2000
1990 – 2025
Population density
2,858 / sq mi
+16%since 2000
from 2,460 / sq mi in 2000
US average: 280
Median age
25.8
+12%since 2000
from 23.0 in 2000
US average: 38.8
Population, 1990 – 2024
39K43K47K52K56K1990201020202024Normal
202454K
1990201020202024
Section 02

Income & economy

Median household income
$58,381
−4%inflation adjusted, since 2000
from $40,379 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,948
+68%since 2000
from $17,775 in 2000
US average: $35,364
Households earning $100K+
41.5%
+10.5 ptssince 2009
from 31.0% in 2009
US average: 43.9%
Poverty rate
24.9%
+5.7 ptssince 2000
from 19.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services15.1%
US avg: 6.6%
Public administration13.9%
US avg: 4.7%
Information12.1%
US avg: 11.1%
Retail trade4.4%
US avg: 10%
Wholesale trade2.8%
US avg: 6.7%
Finance & insurance2.4%
US avg: 5.5%
Professional, scientific, technical2.3%
US avg: 4.7%
Transportation & warehousing1.9%
US avg: 2.5%
Agriculture, forestry, fishing0.9%
US avg: 1.7%
Construction0.9%
US avg: 1.2%
Arts, entertainment, food0.7%
US avg: 2%
Education & health services0.1%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$169,300
−3%inflation adjusted, since 2000
from $116,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$852
+2%inflation adjusted, since 2000
from $554 in 2000
US average: $1,124
Owner-occupied
53.6%
−1.6 ptssince 2000
from 55.2% in 2000
46.4% rent
Afford Score
2.9
+1%since 2000
from 2.9 in 2000
1990 – 2024
RELATED:See current rent listings in Normal on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic86.2%(39,121)
Black7.6%(3,460)
Hispanic / Latino2.6%(1,162)
Asian2.2%(996)
Other0%
Diversity Score28.5%(12,948)
2020
White, non-Hispanic73.1%(38,528)
Black11.4%(5,998)
Hispanic / Latino6.5%(3,452)
Asian4.4%(2,306)
Other2.2%(1,160)
Diversity Score52.3%(27,586)
Diversity Score
52
+83%since 2000
from 29 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
51.2%
+8.9 ptssince 2000
from 42.4% in 2000
US average: 32.9%
High school or higher
97.7%
+3.8 ptssince 2000
from 93.9% in 2000
US average: 88.5%
Graduate degree
17.9%
+3.6 ptssince 2000
from 14.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
16.7 min
+65%since 2000
from 10.1 min in 2000
US average: 26.9
Drive alone to work
77.3%
+3.1 ptssince 2009
from 74.2% in 2009
US average: 75.1%
No vehicle available
7.3%
+2.2 ptssince 2009
from 5.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.9%
−2.8 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
62.2%
−5.0 ptssince 2011
from 67.2% in 2011
US average: 63.4%
Management & professional
43.8%
−25.4 ptssince 2009
from 69.2% in 2009
US average: 39.3%
Section 08

People & community

Male
46.9%
−0.4 ptssince 2009
from 47.4% in 2009
Female
53.1%
+0.4 ptssince 2009
from 52.6% in 2009
Foreign born
5.7%
+1.9 ptssince 2009
from 3.7% in 2009
US average: 13.5%
Uninsured
3.5%
−90.3 ptssince 2013
from 93.8% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Normal to nearby cities

NORMAL VS
Bloomington
Income$77,384+33%
Home value$203,300+20%
Population78,804+48%
SEE FULL COMPARISON →
NORMAL VS
Morton
Income$94,402+62%
Home value$239,400+41%
Population17,565−67%
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NORMAL VS
Washington
Income$95,179+63%
Home value$221,900+31%
Population15,902−70%
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NORMAL VS
East Peoria
Income$71,833+23%
Home value$163,500−3%
Population22,088−59%
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Frequently asked

How many people live in Normal, Illinois?

Normal, Illinois has about 52,736 residents according to the 2020 American Community Survey.

What is the median household income in Normal, Illinois?

The typical household in Normal, Illinois earns about $58,381 a year. Half of households make more than that, and half make less.

Is Normal, Illinois expensive?

In Normal, Illinois, the median home is worth about $169,300, and the typical rent is about $852 a month.

How educated are people in Normal, Illinois?

About 51.2% of adults age 25 and over in Normal, Illinois hold a bachelor's degree or higher.

What is the poverty rate in Normal, Illinois?

About 24.9% of people in Normal, Illinois live below the federal poverty line.

Has Normal, Illinois grown since 1990?

Yes, Normal, Illinois has grown since 1990. The population has added about 12,713 residents, a change of about 32 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →