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CITY · 2010 ACS

Waterloo

Iowa · 68,406 residents · 61.595 sq mi
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The short version

Waterloo has lower-than-average household income, with a median household income of $40,517. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $100,000.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 35.9
US median: 37.2
Less educated
19% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
68,406
Unchangedsince 2000
from 68,747 in 2000
1990 – 2025
Population density
1,111 / sq mi
Unchangedsince 2000
from 1,116 / sq mi in 2000
US average: 261
Median age
35.9
Unchangedsince 2000
from 35.9 in 2000
US average: 37.2
Population, 1990 – 2024
66K67K68K68K69K1990201020202024Waterloo
202467K
1990201020202024
Section 02

Income & economy

Median household income
$40,517
−6%inflation adjusted, since 2000
from $34,092 in 2000
US average: $52,703
1990 – 2024
Per capita income
$22,057
+19%since 2000
from $18,558 in 2000
US average: $27,286
Households earning $100K+
19.0%
+1.5 ptssince 2009
from 17.6% in 2009
US average: 33.3%
Poverty rate
17.9%
+4.2 ptssince 2000
from 13.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.432
US average: 0.461
Workforce by industry, 2010
Retail trade20.5%
US avg: 10.9%
Information12%
US avg: 11.5%
Other services6.3%
US avg: 7%
Public administration5.3%
US avg: 4.9%
Wholesale trade5.2%
US avg: 7.2%
Finance & insurance4.7%
US avg: 5.1%
Professional, scientific, technical4.3%
US avg: 4.2%
Transportation & warehousing3.4%
US avg: 3.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Agriculture, forestry, fishing0.6%
US avg: 1.9%
Construction0.5%
US avg: 1.4%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$100,000
+24%inflation adjusted, since 2000
from $63,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$599
+1%inflation adjusted, since 2000
from $467 in 2000
US average: $853
Owner-occupied
44.0%
−23.1 ptssince 2000
from 67.1% in 2000
34.5% rent
Vacancy rate
8.0%
+0.5 ptssince 2009
from 7.5% in 2009
US average: 12.1%
Owner cost-burdened
22.1%
−1.7 ptssince 2009
from 23.8% in 2009
US average: 30.9%
Renter cost-burdened
47.8%
−2.4 ptssince 2009
from 50.2% in 2009
US average: 46.8%
Afford Score
2.5
+32%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Waterloo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.6%(55,419)
Black13.8%(9,468)
Hispanic / Latino2.6%(1,806)
Asian0.8%(581)
Other0%
Diversity Score37.6%(25,847)
2010
White, non-Hispanic74.9%(51,254)
Black15.3%(10,488)
Hispanic / Latino5.6%(3,827)
Asian1%(710)
Other2.6%(1,769)
Diversity Score50.6%(34,629)
Diversity Score
51
+35%since 2000
from 38 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.1%
−0.4 ptssince 2000
from 19.4% in 2000
US average: 27.9%
High school or higher
86.1%
+2.3 ptssince 2000
from 83.8% in 2000
US average: 84.9%
Graduate degree
5.5%
−1.6 ptssince 2000
from 7.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
15.8 min
+53%since 2000
from 10.3 min in 2000
US average: 25.2
Drive alone to work
84.0%
−0.6 ptssince 2009
from 84.6% in 2009
US average: 76.2%
Carpooled to work
11.0%
+0.7 ptssince 2009
from 10.3% in 2009
US average: 10.4%
Public transit
0.8%
+0.1 ptssince 2009
from 0.7% in 2009
US average: 4.7%
Worked from home
1.9%
+0.1 ptssince 2009
from 1.8% in 2009
US average: 4.1%
Walked to work
1.4%
−0.2 ptssince 2009
from 1.5% in 2009
US average: 2.8%
Biked to work
0.2%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 0.5%
No vehicle available
9.4%
+0.5 ptssince 2009
from 8.9% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.3%
Unchangedsince 2009
from 11.3% in 2009
US average: 12.9%
Management & professional
26.1%
−34.9 ptssince 2009
from 61.0% in 2009
US average: 35.2%
Section 08

People & community

Male
47.5%
Unchangedsince 2009
from 47.5% in 2009
Female
52.5%
Unchangedsince 2009
from 52.5% in 2009
Foreign born
6.0%
+0.2 ptssince 2009
from 5.8% in 2009
US average: 12.8%
Veterans
11.6%
−35.4 ptssince 2009
from 46.9% in 2009
US average: 9.9%
Drill deeper

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Pop 60,884
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Pop 62,313
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Head to head

Compare Waterloo to nearby cities

WATERLOO VS
Cedar Falls
Income$76,987+90%
Home value$263,600+164%
Population41,240−38%
SEE FULL COMPARISON →
WATERLOO VS
Waverly
Income$80,284+98%
Home value$223,300+123%
Population10,561−84%
SEE FULL COMPARISON →
WATERLOO VS
Marshalltown
Income$69,068+70%
Home value$127,700+28%
Population27,536−59%
SEE FULL COMPARISON →
WATERLOO VS
Marion
Income$86,743+114%
Home value$241,700+142%
Population42,732−36%
SEE FULL COMPARISON →
Frequently asked

How many people live in Waterloo, Iowa?

Waterloo, Iowa has about 68,406 residents according to the 2010 American Community Survey.

What is the median household income in Waterloo, Iowa?

The typical household in Waterloo, Iowa earns about $40,517 a year. Half of households make more than that, and half make less.

Is Waterloo, Iowa expensive?

In Waterloo, Iowa, the median home is worth about $100,000, and the typical rent is about $599 a month.

How educated are people in Waterloo, Iowa?

About 19.1% of adults age 25 and over in Waterloo, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Waterloo, Iowa?

About 17.9% of people in Waterloo, Iowa live below the federal poverty line.

Has Waterloo, Iowa grown since 1990?

Yes, Waterloo, Iowa has grown since 1990. The population has added about 1,939 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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