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CITY · 2010 ACS

Pacifica

California · 37,234 residents · 12.583 sq mi
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The short version

Pacifica is significantly wealthier than the US average, with a median household income of $90,472. Population has declined 3% since 2000. Median home value has more than doubled since 2000, reaching $669,500. Poverty is rare here, at 4.8% of residents. Households here earn about 49% more than the California median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 41.5
US median: 37.2
More educated
38% hold a bachelor's degree
US average: 28%
Less affordable
home values up 44%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
37,234
−3%since 2000
from 38,390 in 2000
1990 – 2025
Population density
2,959 / sq mi
−3%since 2000
from 3,051 / sq mi in 2000
US average: 261
Median age
41.5
+10%since 2000
from 37.6 in 2000
US average: 37.2
Population, 1990 – 2024
37K37K38K39K39K1990201020202024Pacifica
202437K
1990201020202024
Section 02

Income & economy

Median household income
$90,472
Unchangedinflation adjusted, since 2000
from $71,737 in 2000
US average: $52,703
1990 – 2024
Per capita income
$40,567
+34%since 2000
from $30,183 in 2000
US average: $27,286
Households earning $100K+
58.2%
+1.5 ptssince 2009
from 56.7% in 2009
US average: 33.3%
Poverty rate
4.8%
+1.9 ptssince 2000
from 2.9% in 2000
US average: 13.8%
Income inequality (Gini)
0.391
US average: 0.461
Workforce by industry, 2010
Information9.9%
US avg: 11.5%
Other services8.2%
US avg: 7%
Finance & insurance7.4%
US avg: 5.1%
Wholesale trade7.2%
US avg: 7.2%
Professional, scientific, technical5.7%
US avg: 4.2%
Public administration5.1%
US avg: 4.9%
Retail trade4.9%
US avg: 10.9%
Transportation & warehousing3.5%
US avg: 3.1%
Arts, entertainment, food3.4%
US avg: 2.4%
Education & health services1.7%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.9%
Construction0.2%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$669,500
+44%inflation adjusted, since 2000
from $366,500 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,568
−2%inflation adjusted, since 2000
from $1,261 in 2000
US average: $853
Owner-occupied
55.5%
−13.1 ptssince 2000
from 68.6% in 2000
31.7% rent
Vacancy rate
3.7%
+0.2 ptssince 2009
from 3.5% in 2009
US average: 12.1%
Owner cost-burdened
41.4%
+0.3 ptssince 2009
from 41.1% in 2009
US average: 30.9%
Renter cost-burdened
47.9%
−1.1 ptssince 2009
from 49.0% in 2009
US average: 46.8%
Afford Score
7.4
+45%since 2000
from 5.1 in 2000
1990 – 2024
RELATED:See current rent listings in Pacifica on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic61.3%(23,549)
Black3.2%(1,219)
Hispanic / Latino14.6%(5,609)
Asian15%(5,765)
Other0%
Diversity Score65.6%(25,183)
2010
White, non-Hispanic55.6%(20,703)
Black2.4%(902)
Hispanic / Latino16.8%(6,243)
Asian18.9%(7,045)
Other5.8%(2,144)
Diversity Score77.4%(28,810)
Diversity Score
77
+18%since 2000
from 66 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
37.9%
+4.1 ptssince 2000
from 33.8% in 2000
US average: 27.9%
High school or higher
93.5%
+2.0 ptssince 2000
from 91.5% in 2000
US average: 84.9%
Graduate degree
13.4%
+3.1 ptssince 2000
from 10.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
28.0 min
+30%since 2000
from 21.6 min in 2000
US average: 25.2
Drive alone to work
74.3%
−0.2 ptssince 2009
from 74.5% in 2009
US average: 76.2%
Carpooled to work
10.9%
+0.1 ptssince 2009
from 10.8% in 2009
US average: 10.4%
Public transit
6.5%
−0.4 ptssince 2009
from 6.9% in 2009
US average: 4.7%
Worked from home
5.3%
+0.5 ptssince 2009
from 4.8% in 2009
US average: 4.1%
Walked to work
1.6%
+0.1 ptssince 2009
from 1.5% in 2009
US average: 2.8%
Biked to work
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
3.6%
−0.4 ptssince 2009
from 4.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.0%
+0.4 ptssince 2009
from 15.6% in 2009
US average: 12.9%
Management & professional
42.6%
−24.9 ptssince 2009
from 67.6% in 2009
US average: 35.2%
Section 08

People & community

Male
50.1%
−0.2 ptssince 2009
from 50.3% in 2009
Female
49.9%
+0.2 ptssince 2009
from 49.7% in 2009
Foreign born
21.0%
+0.2 ptssince 2009
from 20.8% in 2009
US average: 12.8%
Veterans
8.4%
−40.9 ptssince 2009
from 49.3% in 2009
US average: 9.9%
Drill deeper

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Pop 35,877
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Pop 35,030
Apollo Beach
Pop 33,355
Places similar to Pacifica
Head to head

Compare Pacifica to nearby cities

PACIFICA VS
San Bruno
Income$141,272+56%
Home value$1,207,500+80%
Population42,305+15%
SEE FULL COMPARISON →
PACIFICA VS
Millbrae
Income$163,476+81%
Home value$1,934,900+189%
Population22,869−38%
SEE FULL COMPARISON →
PACIFICA VS
Daly City
Income$123,547+37%
Home value$1,115,000+67%
Population101,261+174%
SEE FULL COMPARISON →
PACIFICA VS
Burlingame
Income$174,000+92%
Home value$2,000,001+199%
Population31,929−13%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pacifica, California?

Pacifica, California has about 37,234 residents according to the 2010 American Community Survey.

What is the median household income in Pacifica, California?

The typical household in Pacifica, California earns about $90,472 a year. Half of households make more than that, and half make less.

Is Pacifica, California expensive?

In Pacifica, California, the median home is worth about $669,500, and the typical rent is about $1,568 a month.

How educated are people in Pacifica, California?

About 37.9% of adults age 25 and over in Pacifica, California hold a bachelor's degree or higher.

What is the poverty rate in Pacifica, California?

About 4.8% of people in Pacifica, California live below the federal poverty line.

Has Pacifica, California grown since 1990?

Yes, Pacifica, California has shrunk since 1990. The population has lost about 436 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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