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CITY · 2010 ACS

Pacifica

California · 37,234 residents · 12.6 sq mi
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The short version

With 37,234 people, Pacifica is a city in California. Home values have more than doubled since 2000, reaching $669,500. Households here earn about 49% more than in California as a whole. Renters pay $1,568 a month at the median. The median household earns $90,472, about 72% above the national median. At a median age of 41.5, this is an older place than the country as a whole.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 41.5
US median: 37.2
More educated
38% hold a bachelor's degree
US average: 28%
Less affordable
home values up 44%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

37,234
−3%since 2000
from 38,390 in 2000
1990 – 2025
41.5
+10%since 2000
from 37.6 in 2000
US average: 37.2
Land area
12.6 sq mi
Population, 19902024
37K37K38K39K39K19902000201020202024Pacifica
202437K
1990201020202024
Age distribution, 2010
Under 55.4%(2,020)
US avg: 6.5%
5 to 95.6%(2,068)
US avg: 6.6%
10 to 145.9%(2,213)
US avg: 6.7%
15 to 195.9%(2,201)
US avg: 7.1%
20 to 245.5%(2,047)
US avg: 7%
25 to 3412.2%(4,550)
US avg: 13.3%
35 to 4414.7%(5,461)
US avg: 13.3%
45 to 5417.4%(6,481)
US avg: 14.6%
55 to 6415.2%(5,674)
US avg: 11.8%
65 to 747%(2,597)
US avg: 7%
75 to 843.7%(1,379)
US avg: 4.2%
85 and over1.5%(543)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$90,472
Unchangedinflation adjusted, since 2000
from $71,737 in 2000
US average: $52,703
1990 – 2024
$40,567
+34%since 2000
from $30,183 in 2000
US average: $27,286
Households earning $100K+
58.2%
+1.5 ptssince 2009
from 56.7% in 2009
US average: 33.3%
4.8%
+1.9 ptssince 2000
from 2.9% in 2000
US average: 13.8%
0.391
US average: 0.461
Workforce by industry, 2010
Information9.9%
US avg: 11.5%
Other services8.2%
US avg: 7%
Finance & insurance7.4%
US avg: 5.1%
Wholesale trade7.2%
US avg: 7.2%
Professional, scientific, technical5.7%
US avg: 4.2%
Public administration5.1%
US avg: 4.9%
Retail trade4.9%
US avg: 10.9%
Transportation & warehousing3.5%
US avg: 3.1%
Arts, entertainment, food3.4%
US avg: 2.4%
Education & health services1.7%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.9%
Construction0.2%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$669,500
+44%inflation adjusted, since 2000
from $366,500 in 2000
US average: $225,659
1990 – 2024
$1,568
−2%inflation adjusted, since 2000
from $1,261 in 2000
US average: $853
68.3%
−0.3 ptssince 2000
from 68.6% in 2000
31.7% rent
3.7%
+0.2 ptssince 2009
from 3.5% in 2009
US average: 12.1%
2.62 people
−4%since 2009
from 2.72 people in 2009
US average: 2.60
41.4%
+0.3 ptssince 2009
from 41.1% in 2009
US average: 30.9%
47.9%
−1.1 ptssince 2009
from 49.0% in 2009
US average: 46.8%
7.4
−4%since 2009
from 7.7 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic61.3%(23,549)
Black3.2%(1,219)
Hispanic / Latino14.6%(5,609)
Asian15%(5,765)
Other0%
2010
White, non-Hispanic55.6%(20,703)
Black2.4%(902)
Hispanic / Latino16.8%(6,243)
Asian18.9%(7,045)
Other5.8%(2,144)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican8.4%(3,081)
Central American4.2%(1,531)
Salvadoran1.9%(707)
Nicaraguan1.3%(492)
Spaniard0.9%(330)
Chilean0.4%(160)
Guatemalan0.4%(131)
Cuban0.3%(100)
Costa Rican0.1%(52)
Argentine0.1%(40)
+ 5 more hispanic origin groups with data
Colombian0.1%(39)
Honduran0.1%(36)
Peruvian0%(11)
Ancestry
Irish15%(5,512)
German12.5%(4,609)
English9.6%(3,524)
Italian9.3%(3,437)
French3.4%(1,261)
American2.7%(990)
Swedish2.4%(900)
Russian2.3%(862)
Scottish2.2%(813)
Polish1.8%(658)
Portuguese1.6%(607)
Dutch1.6%(587)
+ 38 more ancestry groups with data
Scotch-Irish1.4%(532)
Arab1.3%(472)
Danish1%(360)
Norwegian0.9%(324)
British0.7%(251)
Iranian0.6%(211)
Brazilian0.6%(209)
Austrian0.5%(191)
Welsh0.5%(189)
Finnish0.5%(180)
Greek0.4%(154)
Swiss0.4%(138)
Hungarian0.4%(135)
Iraqi0.4%(134)
Palestinian0.3%(125)
Ukrainian0.3%(115)
Canadian0.3%(93)
Czech0.2%(92)
Armenian0.2%(73)
Lithuanian0.2%(70)
Serbian0.2%(57)
West Indian0.1%(49)
Lebanese0.1%(36)
Romanian0.1%(36)
Croatian0.1%(33)
Haitian0.1%(32)
Jordanian0.1%(30)
Belgian0.1%(27)
Nigerian0.1%(26)
Australian0.1%(25)
Slovak0.1%(24)
Turkish0.1%(24)
Ethiopian0.1%(20)
Slovene0%(18)
Jamaican0%(17)
Latvian0%(9)
Section 05

Education

37.9%
+4.1 ptssince 2000
from 33.8% in 2000
US average: 27.9%
High school or higher
93.5%
+2.0 ptssince 2000
from 91.5% in 2000
US average: 84.9%
13.4%
+3.1 ptssince 2000
from 10.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

28.0 min
+30%since 2000
from 21.6 min in 2000
US average: 25.2
74.3%
−0.2 ptssince 2009
from 74.5% in 2009
US average: 76.2%
10.9%
+0.1 ptssince 2009
from 10.8% in 2009
US average: 10.4%
6.5%
−0.4 ptssince 2009
from 6.9% in 2009
US average: 4.7%
5.3%
+0.5 ptssince 2009
from 4.8% in 2009
US average: 4.1%
1.6%
+0.1 ptssince 2009
from 1.5% in 2009
US average: 2.8%
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 0.5%
3.6%
−0.4 ptssince 2009
from 4.0% in 2009
US average: 8.7%
Section 07

Work & employment

16.0%
+0.4 ptssince 2009
from 15.6% in 2009
US average: 12.9%
42.6%
+2.2 ptssince 2009
from 40.4% in 2009
US average: 35.2%
Section 08

People & community

50.1%
−0.2 ptssince 2009
from 50.3% in 2009
49.9%
+0.2 ptssince 2009
from 49.7% in 2009
21.0%
+0.2 ptssince 2009
from 20.8% in 2009
US average: 12.8%
8.4%
−0.3 ptssince 2009
from 8.7% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married36%(5,779)
Married55%(8,830)
Widowed2.6%(424)
Divorced6.4%(1,035)
Women 15+
Never married29.1%(4,599)
Married53.3%(8,421)
Widowed7%(1,100)
Divorced10.6%(1,681)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

2.1%
−5.5 ptssince 2013
from 7.6% in 2013
US average: 8.4%
71.6%
−1.6 ptssince 2020
from 73.2% in 2020
US average: 54.8%
Direct-purchase
17.1%
+1.5 ptssince 2020
from 15.6% in 2020
US average: 13.8%
19.6%
+1.1 ptssince 2020
from 18.5% in 2020
US average: 18.4%
11.3%
+1.9 ptssince 2020
from 9.4% in 2020
US average: 20.9%
VA health care
0.9%
−1.1 ptssince 2020
from 2.0% in 2020
US average: 2.2%
Any private
84.7%
−1.1 ptssince 2020
from 85.8% in 2020
US average: 67.1%
Any public
28.8%
+2.1 ptssince 2020
from 26.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)11.4%(131)
US avg: 26.4%
Gulf War (1990s)27.3%(314)
US avg: 24.3%
Vietnam era32%(369)
US avg: 33.1%
Korean War4.3%(49)
US avg: 4.5%
World War II3%(35)
US avg: 1%

Share of the 1,152 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Pacifica, California?

Pacifica, California has about 37,234 residents according to the 2010 American Community Survey.

What is the median household income in Pacifica, California?

The typical household in Pacifica, California earns about $90,472 a year. Half of households make more than that, and half make less.

Is Pacifica, California expensive?

In Pacifica, California, the median home is worth about $669,500, and the typical rent is about $1,568 a month.

How educated are people in Pacifica, California?

About 37.9% of adults age 25 and over in Pacifica, California hold a bachelor's degree or higher.

What is the poverty rate in Pacifica, California?

About 4.8% of people in Pacifica, California live below the federal poverty line.

Has Pacifica, California grown since 1990?

Yes, Pacifica, California has shrunk since 1990. The population has lost about 436 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →