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NEIGHBORHOOD

Morena

California · San Diego · 10,680 residents · 1.239 sq mi
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The short version

Morena is significantly wealthier than the US average, with a median household income of $122,262. Population has held roughly steady since 2024. 57% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $782,009. At a median age of 29.1, residents skew younger than the country as a whole. Despite a median home value of $782,009, the poverty rate sits 47% above the US average — a pattern often seen in resort and college towns. These figures are approximated by combining the 3 census tracts that make up Morena; the Census Bureau does not tabulate data for neighborhoods directly.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 29.1
US median: 38.9
More educated
57% hold a bachelor's degree
US average: 36%
Renter-heavy
24% owner-occupied
US average: 65%
Section 01

Population & growth

Total population
10,680
Population density
8,620 / sq mi
US average: 281
Median age
29.1
US average: 38.9
Section 02

Income & economy

Median household income
$122,262
US average: $82,259
Per capita income
$41,310
US average: $44,673
Households earning $100K+
73.2%
US average: 53.3%
Poverty rate
18.4%
US average: 12.5%
Income inequality (Gini)
0.357
US average: 0.476
Workforce by industry, 2024
Information8.9%
US avg: 10.8%
Other services8.9%
US avg: 6.7%
Public administration7.5%
US avg: 4.8%
Retail trade4.6%
US avg: 9.9%
Wholesale trade3%
US avg: 6.9%
Finance & insurance2.8%
US avg: 5.9%
Professional, scientific, technical2.7%
US avg: 5.1%
Transportation & warehousing0.9%
US avg: 2.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.1%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$782,009
US average: $376,019
Median gross rent
$2,411
US average: $1,442
Owner-occupied
24.2%
75.8% rent
Vacancy rate
18.2%
US average: 10.0%
Owner cost-burdened
34.5%
US average: 22.9%
Renter cost-burdened
36.9%
US average: 47.4%
Afford Score
6.4
RELATED:See current rent listings in Morena on RentDataNow
Section 04

Race & ethnicity

2024
White, non-Hispanic52.4%(5,600)
Black4%(429)
Hispanic / Latino23.9%(2,550)
Asian11.5%(1,225)
Other8.2%(876)
Diversity Score80.8%(8,632)
2024
White, non-Hispanic52.4%(5,600)
Black4%(429)
Hispanic / Latino23.9%(2,550)
Asian11.5%(1,225)
Other8.2%(876)
Diversity Score80.8%(8,632)
Diversity Score
81
Section 05

Education

Bachelor's degree or higher
57.4%
US average: 35.6%
High school or higher
95.1%
US average: 89.6%
Graduate degree
24.6%
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.7 min
US average: 26.5
Drive alone to work
48.7%
US average: 68.9%
Carpooled to work
6.2%
US average: 8.5%
Public transit
1.3%
US average: 3.2%
Worked from home
25.6%
US average: 15.0%
Walked to work
15.9%
US average: 2.4%
Biked to work
0.7%
US average: 0.4%
No vehicle available
2.0%
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.6%
US average: 5.2%
Labor force participation
60.5%
US average: 63.5%
Self-employed
15.4%
US average: 13.1%
Management & professional
47.0%
US average: 42.5%
Section 08

People & community

Male
45.0%
Female
55.0%
Foreign born
11.3%
US average: 14.1%
Veterans
2.6%
US average: 6.2%
With a disability
6.3%
US average: 13.3%
Uninsured
3.2%
US average: 8.4%
Broadband at home
96.9%
US average: 91.0%
English only at home
77.1%
US average: 77.7%
Spanish at home
11.2%
US average: 13.6%
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Frequently asked

How many people live in Morena, San Diego, California?

Morena, San Diego, California has about 10,680 residents according to the 2024 American Community Survey.

What is the median household income in Morena, San Diego, California?

The typical household in Morena, San Diego, California earns about $122,262 a year. Half of households make more than that, and half make less.

Is Morena, San Diego, California expensive?

In Morena, San Diego, California, the median home is worth about $782,009, and the typical rent is about $2,411 a month.

How educated are people in Morena, San Diego, California?

About 57.4% of adults age 25 and over in Morena, San Diego, California hold a bachelor's degree or higher.

What is the poverty rate in Morena, San Diego, California?

About 18.4% of people in Morena, San Diego, California live below the federal poverty line.

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Containing area
San Diego

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →