NEIGHBORHOOD
Hillcrest
California · San Diego · 13,840 residents · 1.103 sq mi
The short version
Hillcrest is wealthier than most US places, with a median household income of $97,766. Population has held roughly steady since 2024. 63% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $889,280. These figures are approximated by combining the 4 census tracts that make up Hillcrest; the Census Bureau does not tabulate data for neighborhoods directly.
At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 37.8
US median: 38.9
More educated
63% hold a bachelor's degree
US average: 36%
Renter-heavy
25% owner-occupied
US average: 65%
Section 01
Population & growth
Total population
13,840
Population density
12,548 / sq mi
US average: 281
Median age
37.8
US average: 38.9
Section 02
Income & economy
Median household income
$97,766
US average: $82,259
Per capita income
$75,230
US average: $44,673
Households earning $100K+
66.3%
US average: 53.3%
Poverty rate
9.9%
US average: 12.5%
Income inequality (Gini)
0.422
US average: 0.476
Workforce by industry, 2024
Finance & insurance6.4%
Other services5.9%
Retail trade5.6%
Information5.5%
Professional, scientific, technical5%
Public administration2.9%
Arts, entertainment, food2.2%
Wholesale trade1.7%
Education & health services1.4%
Agriculture, forestry, fishing0.6%
Construction0.6%
Transportation & warehousing0.3%
Manufacturing0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$889,280
US average: $376,019
Median gross rent
$2,207
US average: $1,442
Owner-occupied
24.8%
75.2% rent
Vacancy rate
7.1%
US average: 10.0%
Owner cost-burdened
41.4%
US average: 22.9%
Renter cost-burdened
45.6%
US average: 47.4%
Afford Score
9.1
RELATED:See current rent listings in Hillcrest on RentDataNow
Section 04
Race & ethnicity
2024
White, non-Hispanic57.8%(7,997)
Black1.7%(230)
Hispanic / Latino24.5%(3,394)
Asian9.2%(1,271)
Other6.8%(948)
Diversity Score74.1%(10,252)
2024
White, non-Hispanic57.8%(7,997)
Black1.7%(230)
Hispanic / Latino24.5%(3,394)
Asian9.2%(1,271)
Other6.8%(948)
Diversity Score74.1%(10,252)
Diversity Score
74
Section 05
Education
Bachelor's degree or higher
62.8%
US average: 35.6%
High school or higher
97.6%
US average: 89.6%
Graduate degree
29.5%
US average: 14.0%
Section 06
Commute & transportation
Average commute
20.4 min
US average: 26.5
Drive alone to work
58.7%
US average: 68.9%
Carpooled to work
6.5%
US average: 8.5%
Public transit
3.0%
US average: 3.2%
Worked from home
23.0%
US average: 15.0%
Walked to work
5.7%
US average: 2.4%
Biked to work
0.9%
US average: 0.4%
No vehicle available
8.9%
US average: 8.3%
Section 07
Work & employment
Unemployment rate
4.8%
US average: 5.2%
Labor force participation
76.7%
US average: 63.5%
Self-employed
14.8%
US average: 13.1%
Management & professional
65.8%
US average: 42.5%
Section 08
People & community
Male
57.0%
Female
43.0%
Foreign born
15.9%
US average: 14.1%
Veterans
5.3%
US average: 6.2%
With a disability
11.2%
US average: 13.3%
Uninsured
4.8%
US average: 8.4%
Broadband at home
93.9%
US average: 91.0%
English only at home
74.3%
US average: 77.7%
Spanish at home
15.1%
US average: 13.6%
Explore
Neighborhoods in San Diego
Allied GardensBalboa ParkBarrio LoganBay HoBay ParkBay TerracesBlack Mountain RanchCarmel MountainCarmel ValleyCastleClairemont Mesa EastClairemont Mesa WestColina del SolCollege EastCollege WestCore-ColumbiaCorridorDel CerroEastEgger HighlandsEncantoGolden HillJomacha-LomitaKensingtonLa JollaLake MurrayLincoln ParkLinda VistaLogan HeightsMarinaMidtownMidway DistrictMira MesaMiramar Ranch NorthMission Bay ParkMission HillsMission Valley EastMorenaMountain ViewNestorNormal HeightsNorth CityNorth ClairemontNorth ParkOak ParkOcean BeachOcean CrestOtay MesaOtay Mesa WestPacific BeachParadise HillsPark WestPoint Loma HeightsRancho BernardoRancho PenasquitosRoseville - Fleet RidgeSabre SpringsSan YsidroScripps RanchSerra MesaSorrento ValleySouthcrestTalmadgeTierrasantaTorrey PinesUniversity CityUniversity HeightsValencia ParkNeighborhoods in San Diego
Drill deeper
Places similar to Hillcrest
Crocker Amazon
Pop 13,921
Sand Lake
Pop 13,343
Atwater
Pop 14,880
Bixby Area
Pop 12,823
Places similar to HillcrestHead to head
Compare Hillcrest side by side
HILLCREST VS
Crocker Amazon
Income$101,717+4%
Home value$1,123,870+26%
Population13,921+1%
SEE FULL COMPARISON →
HILLCREST VS
Sand Lake
Income$100,230+3%
Home value$373,783−58%
Population13,343−4%
SEE FULL COMPARISON →
HILLCREST VS
Atwater
Income$99,288+2%
Home value$1,165,787+31%
Population14,880+8%
SEE FULL COMPARISON →
HILLCREST VS
Bixby Area
Income$96,263−2%
Home value$799,506−10%
Population12,823−7%
SEE FULL COMPARISON →
Frequently asked
How many people live in Hillcrest, San Diego, California?
Hillcrest, San Diego, California has about 13,840 residents according to the 2024 American Community Survey.
What is the median household income in Hillcrest, San Diego, California?
The typical household in Hillcrest, San Diego, California earns about $97,766 a year. Half of households make more than that, and half make less.
Is Hillcrest, San Diego, California expensive?
In Hillcrest, San Diego, California, the median home is worth about $889,280, and the typical rent is about $2,207 a month.
How educated are people in Hillcrest, San Diego, California?
About 62.8% of adults age 25 and over in Hillcrest, San Diego, California hold a bachelor's degree or higher.
What is the poverty rate in Hillcrest, San Diego, California?
About 9.9% of people in Hillcrest, San Diego, California live below the federal poverty line.
Keep going
Explore from here
Containing area
San DiegoDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024