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COUNTY · 2020 ACS

Iowa County

Wisconsin · 23,709 residents · 762.698 sq mi
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The short version

Iowa County has roughly average household income, with a median household income of $68,714. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $194,600. With a median age of 44.5, the population is older than the US median of 38.8.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 44.5
US median: 38.8
Less educated
25% hold a bachelor's degree
US average: 33%
Less affordable
home values up 30%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
23,709
+4%since 2000
from 22,780 in 2000
1990 – 2025
Population density
31 / sq mi
+4%since 2000
from 30 / sq mi in 2000
US average: 280
Median age
44.5
+20%since 2000
from 37.1 in 2000
US average: 38.8
Population, 1990 – 2024
20K21K22K23K24K1990201020202024Iowa County
202424K
1990201020202024
Section 02

Income & economy

Median household income
$68,714
+8%inflation adjusted, since 2000
from $42,518 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,035
+85%since 2000
from $19,497 in 2000
US average: $35,364
Households earning $100K+
45.6%
+15.1 ptssince 2009
from 30.5% in 2009
US average: 43.9%
Poverty rate
7.9%
+0.6 ptssince 2000
from 7.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Information17.1%
US avg: 11.1%
Retail trade14.3%
US avg: 10%
Wholesale trade8.7%
US avg: 6.7%
Agriculture, forestry, fishing7.6%
US avg: 1.7%
Construction7.5%
US avg: 1.2%
Other services4.3%
US avg: 6.6%
Finance & insurance4%
US avg: 5.5%
Public administration3.4%
US avg: 4.7%
Transportation & warehousing3.4%
US avg: 2.5%
Professional, scientific, technical3.3%
US avg: 4.7%
Arts, entertainment, food1.3%
US avg: 2%
Education & health services0.7%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$194,600
+30%inflation adjusted, since 2000
from $99,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$784
+4%inflation adjusted, since 2000
from $502 in 2000
US average: $1,124
Owner-occupied
76.3%
+0.5 ptssince 2000
from 75.9% in 2000
23.7% rent
Afford Score
2.8
+21%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Iowa County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.5%(22,428)
Black0.2%(36)
Hispanic / Latino0.3%(75)
Asian0.3%(78)
Other0%
Diversity Score2.1%(473)
Segregation Score0%
2020
White, non-Hispanic93.6%(22,203)
Black0.5%(114)
Hispanic / Latino1.9%(455)
Asian0.8%(178)
Other2.2%(518)
Diversity Score13%(3,080)
Segregation Score17.3%(4,095)
Diversity Score
13
+525%since 2000
from 2 in 2000
1990 – 2024
Segregation Score
17
Section 05

Education

Bachelor's degree or higher
25.3%
+6.8 ptssince 2000
from 18.5% in 2000
US average: 32.9%
High school or higher
95.4%
+7.0 ptssince 2000
from 88.5% in 2000
US average: 88.5%
Graduate degree
8.8%
+3.5 ptssince 2000
from 5.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.4 min
+37%since 2000
from 18.5 min in 2000
US average: 26.9
Drive alone to work
79.1%
+4.2 ptssince 2009
from 74.8% in 2009
US average: 75.1%
No vehicle available
3.2%
−0.5 ptssince 2009
from 3.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−2.8 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
69.9%
−2.7 ptssince 2011
from 72.6% in 2011
US average: 63.4%
Management & professional
33.5%
−30.7 ptssince 2009
from 64.2% in 2009
US average: 39.3%
Section 08

People & community

Male
50.4%
+0.2 ptssince 2009
from 50.2% in 2009
Female
49.6%
−0.2 ptssince 2009
from 49.8% in 2009
Foreign born
1.6%
+0.4 ptssince 2009
from 1.2% in 2009
US average: 13.5%
Uninsured
3.4%
−88.4 ptssince 2013
from 91.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Iowa County

Teller County
Pop 24,756
Jersey County
Pop 21,160
Morgan County
Pop 22,095
Chaffee County
Pop 20,831
Places similar to Iowa County
Head to head

Compare Iowa County to nearby counties

IOWA COUNTY VS
Lafayette County
Income$76,462+11%
Home value$194,500same
Population17,478−27%
SEE FULL COMPARISON →
IOWA COUNTY VS
Grant County
Income$66,858−3%
Home value$200,700+3%
Population52,446+119%
SEE FULL COMPARISON →
IOWA COUNTY VS
Richland County
Income$66,420−3%
Home value$197,500+1%
Population17,036−29%
SEE FULL COMPARISON →
IOWA COUNTY VS
Sauk County
Income$79,541+16%
Home value$258,600+33%
Population66,652+178%
SEE FULL COMPARISON →
Frequently asked

How many people live in Iowa County, Wisconsin?

Iowa County, Wisconsin has about 23,709 residents according to the 2020 American Community Survey.

What is the median household income in Iowa County, Wisconsin?

The typical household in Iowa County, Wisconsin earns about $68,714 a year. Half of households make more than that, and half make less.

Is Iowa County, Wisconsin expensive?

In Iowa County, Wisconsin, the median home is worth about $194,600, and the typical rent is about $784 a month.

How educated are people in Iowa County, Wisconsin?

About 25.3% of adults age 25 and over in Iowa County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Iowa County, Wisconsin?

About 7.9% of people in Iowa County, Wisconsin live below the federal poverty line.

Has Iowa County, Wisconsin grown since 1990?

Yes, Iowa County, Wisconsin has grown since 1990. The population has added about 3,559 residents, a change of about 18 percent over that period.

Keep going

Explore from here

6 census tracts
Census Tract 9504Census Tract 9505Census Tract 9501Census Tract 9506Census Tract 9502Census Tract 9503
11 ZIP codes
ZIP 53533ZIP 53565ZIP 53507ZIP 53503ZIP 53543ZIP 53582ZIP 53506ZIP 53544ZIP 53553ZIP 53526ZIP 53580
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →