United States › Wisconsin › River Falls CITY · 1990 CENSUS
River Falls Wisconsin · 10,541 residents · 7.25 sq mi
Time machine
COMPARE TO 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS 2024 ACS
The short version
River Falls is home to 10,541 people in Wisconsin. The median age is 23.9, younger than the US median of 33.0. Owners hold 51% of the housing stock. 31% of adults hold a bachelor's degree or higher. There are 2,019 fewer people here than in 2000. Median home value sits at $71,000.
At a glance
Average income
near the US median
US median: $30,130
Younger
median age 23.9
US median: 33.0
More educated
31% hold a bachelor's degree
US average: 20%
More affordable
home values down 26%, inflation adjusted
US median home: $93,722
Section 01
Population & growth vs 23.6 in 2000
US average: 33.0
Population, 1990 – 2024
10K 12K 14K 15K 17K 1990 2000 2010 2020 2024 River Falls Age distribution, 1990
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $30,535
−2%inflation adjusted, since 2000
vs $41,184 in 2000
US average: $30,130
vs $17,667 in 2000
US average: $14,340
vs 14.9% in 2000
US average: 13.2%
$71,000
−26%inflation adjusted, since 2000
vs $125,800 in 2000
US average: $93,722
$430
Unchangedinflation adjusted, since 2000
vs $565 in 2000
US average: $450
vs 51.0% in 2000
49.0% rent
Section 04
Race & ethnicity 2000
White, non-Hispanic 96%(12,063)
Hispanic / Latino 0.9%(119)
1990
White, non-Hispanic 98%(10,330)
Hispanic / Latino 0.6%(68)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry Detailed origin tables are available for 2024; showing 2024 data.
Ancestry
+ 21 more ancestry groups with data vs 38.1% in 2000
US average: 20.3%
High school or higher
vs 92.2% in 2000
US average: 75.2%
vs 12.1% in 2000
US average: 7.1%
Section 06
Commute & transportation vs 15.7 min in 2000
US average: 21.9
Section 07
Work & employment No data for the years selected.
Section 08
People & community No data for the years selected.
Marital status (2024)
Men 15+
Never married 52.7%(3,550)
Women 15+
Never married 52.1%(3,957)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage Showing 2024 (the nearest year with coverage data).
from 9.1% in 2013
US average: 8.4%
from 73.7% in 2020
US average: 54.8%
Direct-purchase
from 14.6% in 2020
US average: 13.8%
from 12.9% in 2020
US average: 18.4%
from 10.4% in 2020
US average: 20.9%
VA health care
from 2.0% in 2020
US average: 2.2%
Any private
from 85.3% in 2020
US average: 67.1%
Any public
from 21.6% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 24.4%(111)
Gulf War (1990s) 15.4%(70)
Share of the 455 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to River Falls Head to head
Compare River Falls to nearby cities RIVER FALLS VS
Hudson
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Home value $392,700 +453%
Population 15,019 −16%
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RIVER FALLS VS
Hastings
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RIVER FALLS VS
Cottage Grove
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RIVER FALLS VS
Woodbury
Income $125,310 +310%
Home value $450,200 +534%
Population 81,558 +355%
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Frequently asked
How many people live in River Falls, Wisconsin? River Falls, Wisconsin has about 10,541 residents according to the 1990 Census.
What is the median household income in River Falls, Wisconsin? The typical household in River Falls, Wisconsin earns about $30,535 a year. Half of households make more than that, and half make less.
Is River Falls, Wisconsin expensive? In River Falls, Wisconsin, the median home is worth about $71,000, and the typical rent is about $430 a month.
How educated are people in River Falls, Wisconsin? About 30.5% of adults age 25 and over in River Falls, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in River Falls, Wisconsin? About 14.7% of people in River Falls, Wisconsin live below the federal poverty line.
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