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CITY · 1990 CENSUS

River Falls

Wisconsin · 10,541 residents · 7.247 sq mi
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The short version

River Falls has roughly average household income, with a median household income of $30,535. Population has fallen 16% since 2000, a loss of 2,019 residents. 31% of adults hold a bachelor's degree or higher, well above the national rate of 20%. Median home value is $71,000. At a median age of 23.9, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $30,130
Younger
median age 23.9
US median: 33.0
More educated
31% hold a bachelor's degree
US average: 20%
More affordable
home values down 26%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

10,541
−16%vs 2000
vs 12,560 in 2000
1990 – 2025
23.9
+1%vs 2000
vs 23.6 in 2000
US average: 33.0
Population, 19902024
10K12K14K15K17K1990201020202024River Falls
202417K
1990201020202024
Age distribution, 1990
Under 56.2%(657)
US avg: 7.3%
5 to 96.7%(710)
US avg: 7.3%
10 to 145%(527)
US avg: 6.9%
15 to 1913.5%(1,418)
US avg: 7.1%
20 to 2422.2%(2,338)
US avg: 7.5%
25 to 3416.1%(1,694)
US avg: 17.5%
35 to 4411.9%(1,252)
US avg: 15.1%
45 to 546.3%(668)
US avg: 10.2%
55 to 643.7%(389)
US avg: 8.5%
65 to 744.3%(454)
US avg: 7.3%
75 to 842.8%(296)
US avg: 4%
85 and over1.3%(138)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$30,535
−2%inflation adjusted, since 2000
vs $41,184 in 2000
US average: $30,130
1990 – 2024
$11,991
−32%vs 2000
vs $17,667 in 2000
US average: $14,340
14.7%
−0.2 ptsvs 2000
vs 14.9% in 2000
US average: 13.2%
Section 03

Housing

$71,000
−26%inflation adjusted, since 2000
vs $125,800 in 2000
US average: $93,722
1990 – 2024
$430
Unchangedinflation adjusted, since 2000
vs $565 in 2000
US average: $450
51.0%
Unchangedvs 2000
vs 51.0% in 2000
49.0% rent
RELATED:See current rent listings in River Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(12,063)
Black0.5%(66)
Hispanic / Latino0.9%(119)
Asian1%(128)
Other0%
1990
White, non-Hispanic98%(10,330)
Black0.6%(60)
Hispanic / Latino0.6%(68)
Asian1%(108)
Other0.4%(43)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.2%(202)
Colombian0.2%(34)
Cuban0.2%(30)
Guatemalan0.1%(23)
Puerto Rican0.1%(17)
Asian origin
Hmong0.3%(54)
Vietnamese0.2%(29)
Chinese0.2%(28)
Korean0.1%(25)
Asian Indian0.1%(24)
Taiwanese0.1%(15)
Filipino0.1%(9)
Burmese0%(5)
Pacific Islander origin
Tongan0.4%(75)
Ancestry
German37.7%(6,310)
Irish14.1%(2,365)
Norwegian12.1%(2,028)
Swedish7.6%(1,275)
English7.3%(1,228)
French3.2%(535)
Polish3.1%(519)
Italian2.6%(439)
Dutch2.1%(354)
Scottish1.8%(296)
Czech1.7%(282)
American1.5%(258)
+ 21 more ancestry groups with data
Danish1.4%(240)
Swiss0.7%(119)
British0.6%(96)
Austrian0.4%(73)
Welsh0.4%(67)
Scotch-Irish0.4%(64)
Belgian0.3%(57)
Finnish0.3%(42)
Canadian0.2%(27)
Hungarian0.1%(22)
Ukrainian0.1%(21)
Iranian0.1%(19)
Slovene0.1%(16)
Israeli0.1%(15)
West Indian0.1%(15)
Jamaican0.1%(15)
Lithuanian0.1%(12)
Russian0%(7)
RANKED:Largest German population · Largest Irish population · Largest Norwegian population · Largest Swedish population · Largest English population
Section 05

Education

30.5%
−7.6 ptsvs 2000
vs 38.1% in 2000
US average: 20.3%
High school or higher
87.5%
−4.7 ptsvs 2000
vs 92.2% in 2000
US average: 75.2%
10.3%
−1.8 ptsvs 2000
vs 12.1% in 2000
US average: 7.1%
Section 06

Commute & transportation

19.3 min
+23%vs 2000
vs 15.7 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married52.7%(3,550)
Married38.1%(2,569)
Widowed1.3%(87)
Divorced7.9%(529)
Women 15+
Never married52.1%(3,957)
Married33.5%(2,545)
Widowed4.5%(344)
Divorced9.9%(749)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Frequently asked

How many people live in River Falls, Wisconsin?

River Falls, Wisconsin has about 10,541 residents according to the 1990 Census.

What is the median household income in River Falls, Wisconsin?

The typical household in River Falls, Wisconsin earns about $30,535 a year. Half of households make more than that, and half make less.

Is River Falls, Wisconsin expensive?

In River Falls, Wisconsin, the median home is worth about $71,000, and the typical rent is about $430 a month.

How educated are people in River Falls, Wisconsin?

About 30.5% of adults age 25 and over in River Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in River Falls, Wisconsin?

About 14.7% of people in River Falls, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →