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CITY · 2000 CENSUS

River Falls

Wisconsin · 12,560 residents · 7.247 sq mi
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The short version

River Falls has roughly average household income, with a median household income of $41,184. Population has grown 19% since 1990. 38% of adults hold a bachelor's degree or higher, well above the national rate of 24%. Median home value has risen by half since 1990, reaching $125,800. At a median age of 23.6, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $42,589
Younger
median age 23.6
US median: 35.2
More educated
38% hold a bachelor's degree
US average: 24%
Less affordable
home values up 34%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
12,560
+19%since 1990
from 10,541 in 1990
1990 – 2025
Median age
23.6
−1%since 1990
from 23.9 in 1990
US average: 35.2
Population, 1990 – 2024
10K12K14K15K17K1990201020202024River Falls
202417K
1990201020202024
Age distribution, 2000
Under 54.7%(596)
US avg: 6.8%
5 to 95%(625)
US avg: 7.3%
10 to 145%(627)
US avg: 7.3%
15 to 1914.6%(1,835)
US avg: 7.2%
20 to 2423.7%(2,973)
US avg: 6.7%
25 to 3412.5%(1,570)
US avg: 14.2%
35 to 4411.3%(1,424)
US avg: 16%
45 to 549.6%(1,208)
US avg: 13.4%
55 to 645%(625)
US avg: 8.6%
65 to 743.4%(431)
US avg: 6.5%
75 to 843.1%(387)
US avg: 4.4%
85 and over2.1%(259)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$41,184
+2%inflation adjusted, since 1990
from $30,535 in 1990
US average: $42,589
1990 – 2024
Per capita income
$17,667
+47%since 1990
from $11,991 in 1990
US average: $21,522
Poverty rate
14.9%
+0.2 ptssince 1990
from 14.7% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$125,800
+34%inflation adjusted, since 1990
from $71,000 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$565
Unchangedinflation adjusted, since 1990
from $430 in 1990
US average: $602
Owner-occupied
51.0%
Unchangedsince 1990
from 51.0% in 1990
49.0% rent
RELATED:See current rent listings in River Falls on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic98%(10,330)
Black0.6%(60)
Hispanic / Latino0.6%(68)
Asian1%(108)
2000
White, non-Hispanic96%(12,063)
Black0.5%(66)
Hispanic / Latino0.9%(119)
Asian1%(128)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.2%(202)
Colombian0.2%(34)
Cuban0.2%(30)
Guatemalan0.1%(23)
Puerto Rican0.1%(17)
Asian origin
Hmong0.3%(54)
Vietnamese0.2%(29)
Chinese0.2%(28)
Korean0.1%(25)
Asian Indian0.1%(24)
Taiwanese0.1%(15)
Filipino0.1%(9)
Burmese0%(5)
Pacific Islander origin
Tongan0.4%(75)
Ancestry
German37.7%(6,310)
Irish14.1%(2,365)
Norwegian12.1%(2,028)
Swedish7.6%(1,275)
English7.3%(1,228)
French3.2%(535)
Polish3.1%(519)
Italian2.6%(439)
Dutch2.1%(354)
Scottish1.8%(296)
Czech1.7%(282)
American1.5%(258)
+ 21 more ancestry groups with data
Danish1.4%(240)
Swiss0.7%(119)
British0.6%(96)
Austrian0.4%(73)
Welsh0.4%(67)
Scotch-Irish0.4%(64)
Belgian0.3%(57)
Finnish0.3%(42)
Canadian0.2%(27)
Hungarian0.1%(22)
Ukrainian0.1%(21)
Iranian0.1%(19)
Slovene0.1%(16)
Israeli0.1%(15)
West Indian0.1%(15)
Jamaican0.1%(15)
Lithuanian0.1%(12)
Russian0%(7)
RANKED:Largest German population · Largest Irish population · Largest Norwegian population · Largest Swedish population · Largest English population
Section 05

Education

Bachelor's degree or higher
38.1%
+7.6 ptssince 1990
from 30.5% in 1990
US average: 24.4%
High school or higher
92.2%
+4.7 ptssince 1990
from 87.5% in 1990
US average: 80.3%
Graduate degree
12.1%
+1.8 ptssince 1990
from 10.3% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
15.7 min
−19%since 1990
from 19.3 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married46.8%(2,238)
Married45.7%(2,185)
Widowed1.5%(72)
Divorced6%(286)
Women 15+
Never married50.5%(3,026)
Married35.4%(2,122)
Widowed7.6%(456)
Divorced6.4%(383)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Drill deeper

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Compare River Falls to nearby cities

RIVER FALLS VS
Hudson
Income$93,937+128%
Home value$392,700+212%
Population15,019−16%
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RIVER FALLS VS
Hastings
Income$93,998+128%
Home value$322,400+156%
Population22,563+26%
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RIVER FALLS VS
Cottage Grove
Income$120,791+193%
Home value$378,800+201%
Population43,604+143%
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RIVER FALLS VS
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Income$125,310+204%
Home value$450,200+258%
Population81,558+355%
SEE FULL COMPARISON →
Frequently asked

How many people live in River Falls, Wisconsin?

River Falls, Wisconsin has about 12,560 residents according to the 2000 Census.

What is the median household income in River Falls, Wisconsin?

The typical household in River Falls, Wisconsin earns about $41,184 a year. Half of households make more than that, and half make less.

Is River Falls, Wisconsin expensive?

In River Falls, Wisconsin, the median home is worth about $125,800, and the typical rent is about $565 a month.

How educated are people in River Falls, Wisconsin?

About 38.1% of adults age 25 and over in River Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in River Falls, Wisconsin?

About 14.9% of people in River Falls, Wisconsin live below the federal poverty line.

Has River Falls, Wisconsin grown since 1990?

Yes, River Falls, Wisconsin has grown since 1990. The population has added about 2,019 residents, a change of about 19 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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