United States › Wisconsin › River Falls CITY · 2000 CENSUS
River Falls Wisconsin · 12,560 residents · 7.25 sq mi
Time machine
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The short version
River Falls is home to 12,560 people in Wisconsin. The median age is 23.6, younger than the US median of 35.2. 38% of adults hold a bachelor's degree, against 24% nationally. Owners hold 51% of the housing stock. 2,019 more people live here than in 1990. Home values have risen by half since 1990, reaching $125,800.
At a glance
Average income
near the US median
US median: $42,589
Younger
median age 23.6
US median: 35.2
More educated
38% hold a bachelor's degree
US average: 24%
Less affordable
home values up 34%, inflation adjusted
US median home: $120,530
Section 01
Population & growth from 23.9 in 1990
US average: 35.2
Population, 1990 – 2024
10K 12K 14K 15K 17K 1990 2000 2010 2020 2024 River Falls Age distribution, 2000
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $41,184
+2%inflation adjusted, since 1990
from $30,535 in 1990
US average: $42,589
from $11,991 in 1990
US average: $21,522
from 14.7% in 1990
US average: 12.4%
$125,800
+34%inflation adjusted, since 1990
from $71,000 in 1990
US average: $120,530
$565
Unchangedinflation adjusted, since 1990
from $430 in 1990
US average: $602
from 51.0% in 1990
49.0% rent
Section 04
Race & ethnicity 1990
White, non-Hispanic 98%(10,330)
Hispanic / Latino 0.6%(68)
2000
White, non-Hispanic 96%(12,063)
Hispanic / Latino 0.9%(119)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry Detailed origin tables are available for 2024; showing 2024 data.
Ancestry
+ 21 more ancestry groups with data from 30.5% in 1990
US average: 24.4%
High school or higher
from 87.5% in 1990
US average: 80.3%
from 10.3% in 1990
US average: 8.8%
Section 06
Commute & transportation from 19.3 min in 1990
US average: 17.6
Section 07
Work & employment No data for the years selected.
Section 08
People & community No data for the years selected.
Marital status
Men 15+
Never married 46.8%(2,238)
Women 15+
Never married 50.5%(3,026)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Section 09
Health coverage Showing 2024 (the nearest year with coverage data).
from 9.1% in 2013
US average: 8.4%
from 73.7% in 2020
US average: 54.8%
Direct-purchase
from 14.6% in 2020
US average: 13.8%
from 12.9% in 2020
US average: 18.4%
from 10.4% in 2020
US average: 20.9%
VA health care
from 2.0% in 2020
US average: 2.2%
Any private
from 85.3% in 2020
US average: 67.1%
Any public
from 21.6% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 24.4%(111)
Gulf War (1990s) 15.4%(70)
Share of the 455 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to River Falls Head to head
Compare River Falls to nearby cities RIVER FALLS VS
Hudson
Income $93,937 +128%
Home value $392,700 +212%
Population 15,019 −16%
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RIVER FALLS VS
Hastings
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RIVER FALLS VS
Cottage Grove
Income $120,791 +193%
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RIVER FALLS VS
Woodbury
Income $125,310 +204%
Home value $450,200 +258%
Population 81,558 +355%
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Frequently asked
How many people live in River Falls, Wisconsin? River Falls, Wisconsin has about 12,560 residents according to the 2000 Census.
What is the median household income in River Falls, Wisconsin? The typical household in River Falls, Wisconsin earns about $41,184 a year. Half of households make more than that, and half make less.
Is River Falls, Wisconsin expensive? In River Falls, Wisconsin, the median home is worth about $125,800, and the typical rent is about $565 a month.
How educated are people in River Falls, Wisconsin? About 38.1% of adults age 25 and over in River Falls, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in River Falls, Wisconsin? About 14.9% of people in River Falls, Wisconsin live below the federal poverty line.
Has River Falls, Wisconsin grown since 1990? Yes, River Falls, Wisconsin has grown since 1990. The population has added about 2,019 residents, a change of about 19 percent over that period.
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