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CITY · 2020 ACS

River Falls

Wisconsin · 16,182 residents · 7.247 sq mi
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The short version

River Falls has roughly average household income, with a median household income of $62,786. Population has grown 29% since 2000. Median home value has risen by half since 2000, reaching $222,300. At a median age of 27.6, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 27.6
US median: 38.8
More educated
42% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
16,182
+29%since 2000
from 12,560 in 2000
1990 – 2025
Population density
2,233 / sq mi
+29%since 2000
from 1,733 / sq mi in 2000
US average: 280
Median age
27.6
+17%since 2000
from 23.6 in 2000
US average: 38.8
Population, 1990 – 2024
10K12K14K15K17K1990201020202024River Falls
202417K
1990201020202024
Section 02

Income & economy

Median household income
$62,786
+1%inflation adjusted, since 2000
from $41,184 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,927
+64%since 2000
from $17,667 in 2000
US average: $35,364
Households earning $100K+
40.2%
+13.2 ptssince 2009
from 27.0% in 2009
US average: 43.9%
Poverty rate
14.8%
−0.1 ptssince 2000
from 14.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Information15.4%
US avg: 11.1%
Retail trade11.5%
US avg: 10%
Wholesale trade4.4%
US avg: 6.7%
Other services4.1%
US avg: 6.6%
Agriculture, forestry, fishing3.9%
US avg: 1.7%
Construction3.7%
US avg: 1.2%
Public administration3.5%
US avg: 4.7%
Finance & insurance2.8%
US avg: 5.5%
Professional, scientific, technical2.4%
US avg: 4.7%
Transportation & warehousing2.4%
US avg: 2.5%
Arts, entertainment, food1.3%
US avg: 2%
Education & health services0.3%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$222,300
+18%inflation adjusted, since 2000
from $125,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$896
+6%inflation adjusted, since 2000
from $565 in 2000
US average: $1,124
Owner-occupied
56.6%
+5.6 ptssince 2000
from 51.0% in 2000
43.4% rent
Afford Score
3.5
+16%since 2000
from 3.1 in 2000
1990 – 2024
RELATED:See current rent listings in River Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(12,063)
Black0.5%(66)
Hispanic / Latino0.9%(119)
Asian1%(128)
Other0%
Diversity Score6.2%(781)
2020
White, non-Hispanic87.6%(14,178)
Black1.9%(306)
Hispanic / Latino4.2%(675)
Asian1.2%(194)
Other2.7%(429)
Diversity Score23.7%(3,841)
Diversity Score
24
+282%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
41.7%
+3.5 ptssince 2000
from 38.1% in 2000
US average: 32.9%
High school or higher
94.2%
+2.0 ptssince 2000
from 92.2% in 2000
US average: 88.5%
Graduate degree
15.6%
+3.4 ptssince 2000
from 12.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.5 min
+37%since 2000
from 15.7 min in 2000
US average: 26.9
Drive alone to work
78.6%
+4.1 ptssince 2009
from 74.6% in 2009
US average: 75.1%
No vehicle available
8.1%
+2.4 ptssince 2009
from 5.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.9%
−3.9 ptssince 2011
from 6.8% in 2011
US average: 5.4%
Labor force participation
69.2%
−1.6 ptssince 2011
from 70.8% in 2011
US average: 63.4%
Management & professional
35.8%
−32.8 ptssince 2009
from 68.6% in 2009
US average: 39.3%
Section 08

People & community

Male
44.3%
−1.6 ptssince 2009
from 45.9% in 2009
Female
55.7%
+1.6 ptssince 2009
from 54.1% in 2009
Foreign born
2.5%
+0.7 ptssince 2009
from 1.8% in 2009
US average: 13.5%
Uninsured
4.3%
−86.6 ptssince 2013
from 90.9% in 2013
US average: 8.8%
Drill deeper

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Compare River Falls to nearby cities

RIVER FALLS VS
Hudson
Income$93,937+50%
Home value$392,700+77%
Population15,019−16%
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RIVER FALLS VS
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Income$93,998+50%
Home value$322,400+45%
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RIVER FALLS VS
Cottage Grove
Income$120,791+92%
Home value$378,800+70%
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RIVER FALLS VS
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Income$125,310+100%
Home value$450,200+103%
Population81,558+355%
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Frequently asked

How many people live in River Falls, Wisconsin?

River Falls, Wisconsin has about 16,182 residents according to the 2020 American Community Survey.

What is the median household income in River Falls, Wisconsin?

The typical household in River Falls, Wisconsin earns about $62,786 a year. Half of households make more than that, and half make less.

Is River Falls, Wisconsin expensive?

In River Falls, Wisconsin, the median home is worth about $222,300, and the typical rent is about $896 a month.

How educated are people in River Falls, Wisconsin?

About 41.7% of adults age 25 and over in River Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in River Falls, Wisconsin?

About 14.8% of people in River Falls, Wisconsin live below the federal poverty line.

Has River Falls, Wisconsin grown since 1990?

Yes, River Falls, Wisconsin has grown since 1990. The population has added about 5,641 residents, a change of about 54 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →