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CITY · 2020 ACS

Brown Deer

Wisconsin · 12,507 residents · 4.395 sq mi
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The short version

Brown Deer has roughly average household income, with a median household income of $68,821. Population has held roughly steady since 2000. Median home value is $169,800.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 42.8
US median: 38.8
More educated
39% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
12,507
+3%since 2000
from 12,170 in 2000
1990 – 2025
Population density
2,846 / sq mi
+3%since 2000
from 2,769 / sq mi in 2000
US average: 280
Median age
42.8
+1%since 2000
from 42.2 in 2000
US average: 38.8
Population, 1990 – 2024
12K12K12K12K13K1990201020202024Brown Deer
202413K
1990201020202024
Section 02

Income & economy

Median household income
$68,821
−10%inflation adjusted, since 2000
from $50,847 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,089
+33%since 2000
from $25,628 in 2000
US average: $35,364
Households earning $100K+
45.6%
+8.1 ptssince 2009
from 37.5% in 2009
US average: 43.9%
Poverty rate
10.3%
+6.7 ptssince 2000
from 3.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Information14.3%
US avg: 11.1%
Retail trade12%
US avg: 10%
Other services6.6%
US avg: 6.6%
Finance & insurance5.8%
US avg: 5.5%
Professional, scientific, technical5.4%
US avg: 4.7%
Public administration4.8%
US avg: 4.7%
Arts, entertainment, food4.5%
US avg: 2%
Wholesale trade1.8%
US avg: 6.7%
Transportation & warehousing1%
US avg: 2.5%
Education & health services0.4%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$169,800
−2%inflation adjusted, since 2000
from $114,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$952
−11%inflation adjusted, since 2000
from $713 in 2000
US average: $1,124
Owner-occupied
63.2%
−8.1 ptssince 2000
from 71.2% in 2000
36.8% rent
Afford Score
2.5
+9%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Brown Deer on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.7%(9,822)
Black12.5%(1,516)
Hispanic / Latino2.1%(260)
Asian2.6%(318)
Other0%
Diversity Score37.9%(4,613)
2020
White, non-Hispanic44.1%(5,510)
Black37.3%(4,664)
Hispanic / Latino5.5%(692)
Asian7.8%(976)
Other9.4%(1,170)
Diversity Score84.5%(10,563)
Diversity Score
84
+123%since 2000
from 38 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
38.7%
+7.5 ptssince 2000
from 31.2% in 2000
US average: 32.9%
High school or higher
95.6%
+7.8 ptssince 2000
from 87.8% in 2000
US average: 88.5%
Graduate degree
13.3%
+3.5 ptssince 2000
from 9.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.4 min
+66%since 2000
from 12.9 min in 2000
US average: 26.9
Drive alone to work
80.4%
−4.8 ptssince 2009
from 85.1% in 2009
US average: 75.1%
No vehicle available
7.9%
+3.5 ptssince 2009
from 4.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.6%
−2.8 ptssince 2011
from 5.4% in 2011
US average: 5.4%
Labor force participation
64.6%
−4.8 ptssince 2011
from 69.4% in 2011
US average: 63.4%
Management & professional
50.0%
−20.2 ptssince 2009
from 70.1% in 2009
US average: 39.3%
Section 08

People & community

Male
51.1%
−0.3 ptssince 2009
from 51.4% in 2009
Female
48.9%
+0.3 ptssince 2009
from 48.6% in 2009
Foreign born
7.6%
−1.7 ptssince 2009
from 9.3% in 2009
US average: 13.5%
Uninsured
2.5%
−86.7 ptssince 2013
from 89.2% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Brown Deer, Wisconsin?

Brown Deer, Wisconsin has about 12,507 residents according to the 2020 American Community Survey.

What is the median household income in Brown Deer, Wisconsin?

The typical household in Brown Deer, Wisconsin earns about $68,821 a year. Half of households make more than that, and half make less.

Is Brown Deer, Wisconsin expensive?

In Brown Deer, Wisconsin, the median home is worth about $169,800, and the typical rent is about $952 a month.

How educated are people in Brown Deer, Wisconsin?

About 38.7% of adults age 25 and over in Brown Deer, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brown Deer, Wisconsin?

About 10.3% of people in Brown Deer, Wisconsin live below the federal poverty line.

Has Brown Deer, Wisconsin grown since 1990?

Yes, Brown Deer, Wisconsin has grown since 1990. The population has added about 271 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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