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CITY · 2020 ACS

New Braunfels

Texas · 90,403 residents · 45.035 sq mi
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The short version

New Braunfels has roughly average household income, with a median household income of $71,274. The city has more than doubled in size since 2000, adding 53,909 residents. Median home value has more than doubled since 2000, reaching $237,900.

At a glance
Wealthier
above the US median
US median: $66,278
Younger
median age 36.4
US median: 38.8
Average education
36% hold a bachelor's degree
US average: 33%
Less affordable
home values up 77%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
90,403
+148%since 2000
from 36,494 in 2000
1990 – 2025
Population density
2,007 / sq mi
+148%since 2000
from 810 / sq mi in 2000
US average: 280
Median age
36.4
+1%since 2000
from 36.2 in 2000
US average: 38.8
Population, 1990 – 2024
20K43K66K89K112K1990201020202024New Braunfels
2024105K
1990201020202024
Section 02

Income & economy

Median household income
$71,274
+18%inflation adjusted, since 2000
from $40,078 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,335
+85%since 2000
from $18,548 in 2000
US average: $35,364
Households earning $100K+
47.4%
+12.1 ptssince 2009
from 35.3% in 2009
US average: 43.9%
Poverty rate
8.4%
−2.5 ptssince 2000
from 10.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Information11.9%
US avg: 11.1%
Retail trade8.7%
US avg: 10%
Other services8%
US avg: 6.6%
Wholesale trade8%
US avg: 6.7%
Finance & insurance5.4%
US avg: 5.5%
Public administration4.7%
US avg: 4.7%
Professional, scientific, technical4.1%
US avg: 4.7%
Transportation & warehousing3%
US avg: 2.5%
Arts, entertainment, food2.1%
US avg: 2%
Agriculture, forestry, fishing1.3%
US avg: 1.7%
Education & health services1.2%
US avg: 0.8%
Manufacturing1.1%
US avg: 0.5%
Construction0.2%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$237,900
+77%inflation adjusted, since 2000
from $89,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,217
+28%inflation adjusted, since 2000
from $635 in 2000
US average: $1,124
Owner-occupied
63.0%
−1.5 ptssince 2000
from 64.4% in 2000
37.0% rent
Afford Score
3.3
+50%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in New Braunfels on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.5%(22,793)
Black1.3%(468)
Hispanic / Latino34.5%(12,599)
Asian0.6%(206)
Other0%
Diversity Score59.8%(21,822)
2020
White, non-Hispanic57.3%(51,801)
Black2.6%(2,371)
Hispanic / Latino34.6%(31,265)
Asian1.4%(1,261)
Other1.6%(1,474)
Diversity Score66%(59,655)
Diversity Score
66
+10%since 2000
from 60 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.5%
+10.9 ptssince 2000
from 24.6% in 2000
US average: 32.9%
High school or higher
91.7%
+13.7 ptssince 2000
from 78.0% in 2000
US average: 88.5%
Graduate degree
10.2%
+2.3 ptssince 2000
from 7.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.3 min
+62%since 2000
from 15.0 min in 2000
US average: 26.9
Drive alone to work
81.9%
+2.1 ptssince 2009
from 79.8% in 2009
US average: 75.1%
No vehicle available
3.9%
−1.3 ptssince 2009
from 5.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.4%
−1.1 ptssince 2011
from 5.5% in 2011
US average: 5.4%
Labor force participation
65.8%
−0.6 ptssince 2011
from 66.4% in 2011
US average: 63.4%
Management & professional
39.6%
−23.8 ptssince 2009
from 63.4% in 2009
US average: 39.3%
Section 08

People & community

Male
48.8%
+0.6 ptssince 2009
from 48.3% in 2009
Female
51.2%
−0.6 ptssince 2009
from 51.7% in 2009
Foreign born
7.1%
+0.1 ptssince 2009
from 7.0% in 2009
US average: 13.5%
Uninsured
11.1%
−70.6 ptssince 2013
from 81.7% in 2013
US average: 8.8%
Drill deeper

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Compare New Braunfels to nearby cities

NEW BRAUNFELS VS
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Income$122,365+72%
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NEW BRAUNFELS VS
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NEW BRAUNFELS VS
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NEW BRAUNFELS VS
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Income$97,066+36%
Home value$313,900+32%
Population11,955−90%
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Frequently asked

How many people live in New Braunfels, Texas?

New Braunfels, Texas has about 90,403 residents according to the 2020 American Community Survey.

What is the median household income in New Braunfels, Texas?

The typical household in New Braunfels, Texas earns about $71,274 a year. Half of households make more than that, and half make less.

Is New Braunfels, Texas expensive?

In New Braunfels, Texas, the median home is worth about $237,900, and the typical rent is about $1,217 a month.

How educated are people in New Braunfels, Texas?

About 35.5% of adults age 25 and over in New Braunfels, Texas hold a bachelor's degree or higher.

What is the poverty rate in New Braunfels, Texas?

About 8.4% of people in New Braunfels, Texas live below the federal poverty line.

Has New Braunfels, Texas grown since 1990?

Yes, New Braunfels, Texas has grown since 1990. The population has added about 63,107 residents, a change of about 231 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →