New Braunfels is home to 104,643 people in Texas. Since 2000 the city has roughly tripled, up 68,149 people. Density works out to 2,324 people per square mile. The foreign-born share is 6%. Poverty is uncommon here, at 7.4% of people here. 39% of adults hold a bachelor's degree or higher.
At a glance
Average income
median household income $86,021, near the US median
US median: $82,259
Younger
median age 37.1
US median: 38.9
Average education
39% hold a bachelor's degree
US average: 36%
Less affordable
home values up 109%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about New Braunfels
What changed most since 1990
Population27,296 → 104,643(+283%)US over the same years: +35%
White share63.9% → 59.9%(−4.0 pts)US over the same years: −17.8 pts
Median home value (2024 dollars)$154,564 → $339,400(+120%)US over the same years: +67%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)44.2%(3,314)
US avg: 26.4%
Gulf War (1990s)38.2%(2,865)
US avg: 24.3%
Vietnam era24.8%(1,859)
US avg: 33.1%
Korean War3.1%(229)
US avg: 4.5%
World War II0.3%(23)
US avg: 1%
Share of the 7,504 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
New Braunfels, decade by decade
New Braunfels population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
27,296
$63,383
$154,564
18.5%
59.1
2000
36,494
$73,008
$162,492
24.6%
61.3
2010
57,740
$81,040
$210,751
27.8%
63.3
2020
90,403
$86,387
$288,344
35.5%
68.9
2024
104,643
$86,021
$339,400
38.6%
65.8
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
