Denison is a city of 25,778 people in Texas. 19% of adults hold a bachelor's degree, below the 36% national rate. Home values have roughly tripled since 2000, reaching $180,900. 6% of residents were born outside the United States. The average commute runs 19 minutes. Owners hold 59% of the housing stock.
At a glance
Lower income
median household income $67,365, below the US median
US median: $82,259
Mid-age
median age 40.4
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Less affordable
home values up 91%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Denison
What changed most since 1990
Homes owned by their occupants67.4% → 58.6%(−8.8 pts)US over the same years: +0.9 pts
Adults with a bachelor's degree10.9% → 18.7%(+7.8 pts)US over the same years: +15.3 pts
Median home value (2024 dollars)$89,043 → $180,900(+103%)US over the same years: +67%
Denison's population equals 18% of Grayson County's. Its number of people who work from home equals 13% of the county's. Its number of residents living in poverty equals 24% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)22.7%(403)
US avg: 26.4%
Gulf War (1990s)13.6%(242)
US avg: 24.3%
Vietnam era38.2%(678)
US avg: 33.1%
Korean War7.6%(135)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 1,773 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Denison, decade by decade
Denison population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
21,505
$52,679
$89,043
10.9%
30.8
2000
22,773
$57,335
$94,908
13.8%
40.1
2010
22,682
$53,247
$112,352
15.4%
48.5
2020
24,479
$61,452
$130,415
16.1%
63.5
2024
25,778
$67,365
$180,900
18.7%
64.7
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
