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CITY · 2010 ACS

Denison

Texas · 22,682 residents · 29.019 sq mi
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The short version

Denison has notably lower household income than the US average, with a median household income of $37,014. Population has held roughly steady since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $78,100. Households here earn about 25% less than the Texas median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 39.8
US median: 37.2
Less educated
15% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
22,682
Unchangedsince 2000
from 22,773 in 2000
1990 – 2025
Population density
782 / sq mi
Unchangedsince 2000
from 785 / sq mi in 2000
US average: 261
Median age
39.8
+3%since 2000
from 38.5 in 2000
US average: 37.2
Population, 1990 – 2024
21K22K24K25K26K1990201020202024Denison
202426K
1990201020202024
Section 02

Income & economy

Median household income
$37,014
−7%inflation adjusted, since 2000
from $31,474 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,619
+11%since 2000
from $17,685 in 2000
US average: $27,286
Households earning $100K+
18.7%
−0.3 ptssince 2009
from 19.0% in 2009
US average: 33.3%
Poverty rate
18.2%
+3.5 ptssince 2000
from 14.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.427
US average: 0.461
Workforce by industry, 2010
Retail trade13.4%
US avg: 10.9%
Information12.2%
US avg: 11.5%
Wholesale trade8%
US avg: 7.2%
Other services6.2%
US avg: 7%
Public administration4.4%
US avg: 4.9%
Finance & insurance4%
US avg: 5.1%
Professional, scientific, technical3.4%
US avg: 4.2%
Transportation & warehousing2%
US avg: 3.1%
Arts, entertainment, food1.4%
US avg: 2.4%
Agriculture, forestry, fishing1.3%
US avg: 1.9%
Manufacturing1.2%
US avg: 0.5%
Education & health services0.6%
US avg: 0.9%
Construction0.1%
US avg: 1.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$78,100
+18%inflation adjusted, since 2000
from $52,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$670
+5%inflation adjusted, since 2000
from $505 in 2000
US average: $853
Owner-occupied
34.0%
−32.3 ptssince 2000
from 66.3% in 2000
35.7% rent
Vacancy rate
12.6%
−0.9 ptssince 2009
from 13.5% in 2009
US average: 12.1%
Owner cost-burdened
18.9%
−2.2 ptssince 2009
from 21.1% in 2009
US average: 30.9%
Renter cost-burdened
47.5%
+0.4 ptssince 2009
from 47.1% in 2009
US average: 46.8%
Afford Score
2.1
+27%since 2000
from 1.7 in 2000
1990 – 2024
RELATED:See current rent listings in Denison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic81.7%(18,602)
Black8.5%(1,938)
Hispanic / Latino5.2%(1,190)
Asian0.4%(101)
Other0%
Diversity Score32.9%(7,489)
2010
White, non-Hispanic77%(17,461)
Black9.1%(2,066)
Hispanic / Latino8.8%(1,996)
Asian0.6%(133)
Other5.5%(1,242)
Diversity Score50%(11,336)
Diversity Score
50
+52%since 2000
from 33 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.4%
+1.6 ptssince 2000
from 13.8% in 2000
US average: 27.9%
High school or higher
80.9%
+4.1 ptssince 2000
from 76.8% in 2000
US average: 84.9%
Graduate degree
3.6%
−1.2 ptssince 2000
from 4.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.8 min
+28%since 2000
from 14.7 min in 2000
US average: 25.2
Drive alone to work
79.7%
−0.9 ptssince 2009
from 80.6% in 2009
US average: 76.2%
Carpooled to work
14.5%
+1.4 ptssince 2009
from 13.1% in 2009
US average: 10.4%
Public transit
0.5%
+0.1 ptssince 2009
from 0.4% in 2009
US average: 4.7%
Worked from home
2.9%
−0.1 ptssince 2009
from 3.1% in 2009
US average: 4.1%
Walked to work
1.2%
−0.4 ptssince 2009
from 1.6% in 2009
US average: 2.8%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
7.5%
+0.4 ptssince 2009
from 7.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.2%
−1.6 ptssince 2009
from 12.8% in 2009
US average: 12.9%
Management & professional
25.3%
−35.3 ptssince 2009
from 60.5% in 2009
US average: 35.2%
Section 08

People & community

Male
48.0%
+0.4 ptssince 2009
from 47.6% in 2009
Female
52.0%
−0.4 ptssince 2009
from 52.4% in 2009
Foreign born
4.4%
+0.4 ptssince 2009
from 4.0% in 2009
US average: 12.8%
Veterans
11.0%
−33.6 ptssince 2009
from 44.6% in 2009
US average: 9.9%
Drill deeper

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Compare Denison to nearby cities

DENISON VS
Sherman
Income$58,859+59%
Home value$243,500+212%
Population52,417+95%
SEE FULL COMPARISON →
DENISON VS
Durant
Income$46,812+26%
Home value$163,200+109%
Population21,552−20%
SEE FULL COMPARISON →
DENISON VS
Van Alstyne
Income$102,469+177%
Home value$342,700+339%
Population8,012−70%
SEE FULL COMPARISON →
DENISON VS
Bonham
Income$57,681+56%
Home value$201,800+158%
Population11,263−58%
SEE FULL COMPARISON →
Frequently asked

How many people live in Denison, Texas?

Denison, Texas has about 22,682 residents according to the 2010 American Community Survey.

What is the median household income in Denison, Texas?

The typical household in Denison, Texas earns about $37,014 a year. Half of households make more than that, and half make less.

Is Denison, Texas expensive?

In Denison, Texas, the median home is worth about $78,100, and the typical rent is about $670 a month.

How educated are people in Denison, Texas?

About 15.4% of adults age 25 and over in Denison, Texas hold a bachelor's degree or higher.

What is the poverty rate in Denison, Texas?

About 18.2% of people in Denison, Texas live below the federal poverty line.

Has Denison, Texas grown since 1990?

Yes, Denison, Texas has grown since 1990. The population has added about 1,177 residents, a change of about 5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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