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CITY

Southaven

Mississippi · 57,819 residents (2025 est.) · 41.334 sq mi
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The short version

Southaven has roughly average household income, with a median household income of $78,483. The city has grown rapidly, with population up 94% since 2000. Median home value has more than doubled since 2000, reaching $236,300. Households here earn about 39% more than the Mississippi median.

At a glance
Average income
near the US median
US median: $82,259
Younger
median age 36.2
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 43%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
56,226
+94%since 2000
from 28,977 in 2000
1990 – 2025
Population density
1,360 / sq mi
+94%since 2000
from 701 / sq mi in 2000
US average: 281
Median age
36.2
+9%since 2000
from 33.1 in 2000
US average: 38.9

PEP 2025 EST:57,819 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
14K26K37K49K60K1990201020202024Southaven
202456K
1990201020202024
Section 02

Income & economy

Median household income
$78,483
−8%inflation adjusted, since 2000
from $46,691 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,303
+70%since 2000
from $20,759 in 2000
US average: $44,673
Households earning $100K+
52.3%
+23.5 ptssince 2009
from 28.8% in 2009
US average: 53.3%
Poverty rate
12.6%
+5.8 ptssince 2000
from 6.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.396
+10%since 2010
from 0.361 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance14.4%
US avg: 5.9%
Professional, scientific, technical14.2%
US avg: 5.1%
Information11.8%
US avg: 10.8%
Retail trade8.5%
US avg: 9.9%
Wholesale trade5.9%
US avg: 6.9%
Other services4.6%
US avg: 6.7%
Public administration3.4%
US avg: 4.8%
Transportation & warehousing2.2%
US avg: 2.2%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Construction1%
US avg: 1.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Education & health services0.2%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$236,300
+43%inflation adjusted, since 2000
from $90,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,445
+18%inflation adjusted, since 2000
from $675 in 2000
US average: $1,442
Owner-occupied
72.5%
+0.2 ptssince 2000
from 72.3% in 2000
27.5% rent
Vacancy rate
7.8%
+1.3 ptssince 2009
from 6.4% in 2009
US average: 10.0%
Owner cost-burdened
23.9%
−1.9 ptssince 2009
from 25.8% in 2009
US average: 22.9%
Renter cost-burdened
46.7%
+3.3 ptssince 2009
from 43.4% in 2009
US average: 47.4%
Afford Score
3.0
+56%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
56
RELATED:See current rent listings in Southaven on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.3%(25,883)
Black6.6%(1,920)
Hispanic / Latino2.3%(654)
Asian0.7%(208)
Other0%
Diversity Score22.5%(6,506)
2024
White, non-Hispanic50.7%(28,531)
Black39.3%(22,111)
Hispanic / Latino5.3%(3,008)
Asian1.2%(665)
Other3.4%(1,911)
Diversity Score73%(41,024)
Diversity Score
73
+225%since 2000
from 22 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.8%
+14.5 ptssince 2000
from 14.3% in 2000
US average: 35.6%
High school or higher
92.9%
+10.3 ptssince 2000
from 82.6% in 2000
US average: 89.6%
Graduate degree
10.2%
+6.6 ptssince 2000
from 3.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.0 min
+65%since 2000
from 14.6 min in 2000
US average: 26.5
Drive alone to work
77.7%
−9.8 ptssince 2009
from 87.5% in 2009
US average: 68.9%
Carpooled to work
11.7%
+2.2 ptssince 2009
from 9.5% in 2009
US average: 8.5%
Public transit
0.1%
Unchangedsince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
9.8%
+8.1 ptssince 2009
from 1.7% in 2009
US average: 15.0%
Walked to work
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
3.5%
+1.2 ptssince 2009
from 2.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.3%
−4.0 ptssince 2011
from 7.2% in 2011
US average: 5.2%
Labor force participation
67.5%
−3.9 ptssince 2011
from 71.4% in 2011
US average: 63.5%
Self-employed
11.7%
+2.5 ptssince 2009
from 9.2% in 2009
US average: 13.1%
Management & professional
39.6%
−18.9 ptssince 2009
from 58.5% in 2009
US average: 42.5%
Section 08

People & community

Male
48.6%
−1.2 ptssince 2009
from 49.8% in 2009
Female
51.4%
+1.2 ptssince 2009
from 50.2% in 2009
Foreign born
3.4%
+0.1 ptssince 2009
from 3.3% in 2009
US average: 14.1%
Veterans
8.1%
−40.2 ptssince 2009
from 48.3% in 2009
US average: 6.2%
With a disability
12.3%
+0.4 ptssince 2012
from 11.9% in 2012
US average: 13.3%
Uninsured
7.4%
−78.5 ptssince 2013
from 85.9% in 2013
US average: 8.4%
Broadband at home
93.5%
+14.7 ptssince 2017
from 78.8% in 2017
US average: 91.0%
English only at home
94.9%
+0.9 ptssince 2016
from 94.1% in 2016
US average: 77.7%
Spanish at home
3.7%
−0.5 ptssince 2016
from 4.2% in 2016
US average: 13.6%
Drill deeper

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Compare Southaven to nearby cities

SOUTHAVEN VS
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Income$53,311−32%
Home value$171,400−27%
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SEE FULL COMPARISON →
SOUTHAVEN VS
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Home value$315,900+34%
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SOUTHAVEN VS
Olive Branch
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SOUTHAVEN VS
Memphis
Income$51,736−34%
Home value$169,000−28%
Population609,647+954%
SEE FULL COMPARISON →
Frequently asked

How many people live in Southaven, Mississippi?

Southaven, Mississippi has about 56,226 residents according to the 2024 American Community Survey.

What is the median household income in Southaven, Mississippi?

The typical household in Southaven, Mississippi earns about $78,483 a year. Half of households make more than that, and half make less.

Is Southaven, Mississippi expensive?

In Southaven, Mississippi, the median home is worth about $236,300, and the typical rent is about $1,445 a month.

How educated are people in Southaven, Mississippi?

About 28.8% of adults age 25 and over in Southaven, Mississippi hold a bachelor's degree or higher.

What is the poverty rate in Southaven, Mississippi?

About 12.6% of people in Southaven, Mississippi live below the federal poverty line.

Has Southaven, Mississippi grown since 1990?

Yes, Southaven, Mississippi has grown since 1990. The population has added about 38,277 residents, a change of about 213 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →