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CITY · 2020 ACS

Marshall

Minnesota · 13,628 residents · 10.341 sq mi
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The short version

Marshall has notably lower household income than the US average, with a median household income of $48,236. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $156,000. At a median age of 33.9, residents skew younger than the country as a whole. Households here earn about 34% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 33.9
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
13,628
+7%since 2000
from 12,735 in 2000
1990 – 2025
Population density
1,318 / sq mi
+7%since 2000
from 1,232 / sq mi in 2000
US average: 280
Median age
33.9
+13%since 2000
from 30.0 in 2000
US average: 38.8
Population, 1990 – 2024
12K12K13K14K14K1990201020202024Marshall
202414K
1990201020202024
Section 02

Income & economy

Median household income
$48,236
−15%inflation adjusted, since 2000
from $37,950 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,396
+58%since 2000
from $18,588 in 2000
US average: $35,364
Households earning $100K+
34.6%
+10.5 ptssince 2009
from 24.2% in 2009
US average: 43.9%
Poverty rate
17.7%
+5.2 ptssince 2000
from 12.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information14%
US avg: 11.1%
Retail trade12.4%
US avg: 10%
Other services10.5%
US avg: 6.6%
Public administration8.9%
US avg: 4.7%
Wholesale trade4.7%
US avg: 6.7%
Agriculture, forestry, fishing4.1%
US avg: 1.7%
Construction4%
US avg: 1.2%
Finance & insurance3.5%
US avg: 5.5%
Professional, scientific, technical2.5%
US avg: 4.7%
Transportation & warehousing2%
US avg: 2.5%
Education & health services0.9%
US avg: 0.8%
Arts, entertainment, food0.4%
US avg: 2%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$156,000
+12%inflation adjusted, since 2000
from $92,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$684
−2%inflation adjusted, since 2000
from $464 in 2000
US average: $1,124
Owner-occupied
53.4%
−3.2 ptssince 2000
from 56.7% in 2000
46.6% rent
Afford Score
3.2
+33%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.7%(11,290)
Black2.7%(341)
Hispanic / Latino5.9%(755)
Asian1.5%(192)
Other0%
Diversity Score23.7%(3,021)
2020
White, non-Hispanic73.4%(10,005)
Black6.2%(847)
Hispanic / Latino9.5%(1,290)
Asian7.1%(961)
Other2.8%(385)
Diversity Score53.8%(7,338)
Diversity Score
54
+127%since 2000
from 24 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.1%
−0.5 ptssince 2000
from 28.6% in 2000
US average: 32.9%
High school or higher
91.4%
+8.7 ptssince 2000
from 82.7% in 2000
US average: 88.5%
Graduate degree
8.3%
+0.7 ptssince 2000
from 7.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
11.7 min
+33%since 2000
from 8.8 min in 2000
US average: 26.9
Drive alone to work
76.7%
−1.1 ptssince 2009
from 77.8% in 2009
US average: 75.1%
No vehicle available
8.9%
−3.5 ptssince 2009
from 12.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.6%
−0.8 ptssince 2011
from 3.3% in 2011
US average: 5.4%
Labor force participation
66.6%
−7.5 ptssince 2011
from 74.1% in 2011
US average: 63.4%
Management & professional
33.2%
−32.3 ptssince 2009
from 65.6% in 2009
US average: 39.3%
Section 08

People & community

Male
48.1%
−1.0 ptssince 2009
from 49.1% in 2009
Female
51.9%
+1.0 ptssince 2009
from 50.9% in 2009
Foreign born
11.9%
+5.6 ptssince 2009
from 6.3% in 2009
US average: 13.5%
Uninsured
7.2%
−84.2 ptssince 2013
from 91.4% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Marshall to nearby cities

MARSHALL VS
Brookings
Income$63,493+32%
Home value$265,500+70%
Population25,355+79%
SEE FULL COMPARISON →
MARSHALL VS
Worthington
Income$61,797+28%
Home value$210,300+35%
Population13,979−1%
SEE FULL COMPARISON →
MARSHALL VS
Willmar
Income$62,280+29%
Home value$198,400+27%
Population22,001+55%
SEE FULL COMPARISON →
MARSHALL VS
New Ulm
Income$64,449+34%
Home value$204,200+31%
Population13,863−2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall, Minnesota?

Marshall, Minnesota has about 13,628 residents according to the 2020 American Community Survey.

What is the median household income in Marshall, Minnesota?

The typical household in Marshall, Minnesota earns about $48,236 a year. Half of households make more than that, and half make less.

Is Marshall, Minnesota expensive?

In Marshall, Minnesota, the median home is worth about $156,000, and the typical rent is about $684 a month.

How educated are people in Marshall, Minnesota?

About 28.1% of adults age 25 and over in Marshall, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Marshall, Minnesota?

About 17.7% of people in Marshall, Minnesota live below the federal poverty line.

Has Marshall, Minnesota grown since 1990?

Yes, Marshall, Minnesota has grown since 1990. The population has added about 1,605 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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