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CITY

Marshalltown

Iowa · 27,536 residents (2025 est.) · 19.2 sq mi
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The short version

Marshalltown is home to 27,626 people in Iowa. 21% of adults hold a bachelor's degree, below the 36% national rate. Home values have more than doubled since 2000, reaching $127,700. Getting to work takes 17 minutes on average. The median age is 35.7, younger than the US median of 38.9. Renters pay $891 a month at the median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.7
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

27,626
+6%since 2000
from 26,009 in 2000
27,536 in 2025 (Census Bureau estimate)
1990 – 2025
1,439 / sq mi
+7%since 2009
from 1,339 / sq mi in 2009
US average: 281
35.7
−7%since 2000
from 38.4 in 2000
US average: 38.9
Land area
19.2 sq mi
Population, 19902024
25K26K26K27K28K19902000201020202024Marshalltown
202428K
1990201020202024
Age distribution, 2024
Under 55.6%(1,548)
US avg: 5.6%
5 to 97.1%(1,963)
US avg: 6%
10 to 149%(2,493)
US avg: 6.4%
15 to 198%(2,215)
US avg: 6.6%
20 to 246.9%(1,906)
US avg: 6.5%
25 to 3412.4%(3,418)
US avg: 13.7%
35 to 4412.4%(3,438)
US avg: 13.2%
45 to 5410.5%(2,892)
US avg: 12.2%
55 to 6411.5%(3,190)
US avg: 12.7%
65 to 749.7%(2,680)
US avg: 10.2%
75 to 844.3%(1,185)
US avg: 5.1%
85 and over2.5%(698)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$69,068
+6%inflation adjusted, since 2000
from $35,688 in 2000
US average: $82,259
1990 – 2024
$30,130
+58%since 2000
from $19,113 in 2000
US average: $44,673
Households earning $100K+
45.3%
+26.2 ptssince 2009
from 19.1% in 2009
US average: 53.3%
14.3%
+1.7 ptssince 2000
from 12.5% in 2000
US average: 12.5%
0.396
−4%since 2010
from 0.413 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.4%
US avg: 9.9%
Information12.9%
US avg: 10.8%
Wholesale trade7.6%
US avg: 6.9%
Finance & insurance3.6%
US avg: 5.9%
Other services3.4%
US avg: 6.7%
Professional, scientific, technical2.8%
US avg: 5.1%
Agriculture, forestry, fishing2%
US avg: 1.6%
Construction2%
US avg: 1.2%
Public administration2%
US avg: 4.8%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$127,700
+5%inflation adjusted, since 2000
from $66,800 in 2000
US average: $376,019
1990 – 2024
$891
+5%inflation adjusted, since 2000
from $464 in 2000
US average: $1,442
68.8%
−1.2 ptssince 2000
from 70.1% in 2000
31.2% rent
8.2%
+0.4 ptssince 2009
from 7.9% in 2009
US average: 10.0%
2.62 people
+11%since 2009
from 2.37 people in 2009
US average: 2.54
21.0%
−1.5 ptssince 2009
from 22.5% in 2009
US average: 22.9%
32.4%
−10.0 ptssince 2009
from 42.4% in 2009
US average: 47.4%
1.8
−17%since 2009
from 2.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
42
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic83.6%(21,754)
Black1.3%(331)
Hispanic / Latino12.6%(3,265)
Asian1%(270)
Other0%
2024
White, non-Hispanic54.1%(14,935)
Black2.1%(586)
Hispanic / Latino34.2%(9,443)
Asian4.9%(1,343)
Other4.8%(1,319)
73
+52%since 2009
from 48 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican29.7%(8,202)
Guatemalan0.9%(254)
Dominican0.9%(241)
Puerto Rican0.6%(164)
Salvadoran0.4%(115)
Honduran0.4%(101)
Cuban0.3%(76)
Peruvian0.2%(57)
Panamanian0.1%(41)
+ 1 more hispanic origin group with data
Asian origin
Burmese4%(1,092)
Thai0.2%(64)
Chinese0.1%(28)
Filipino0.1%(24)
Asian Indian0.1%(21)
Laotian0%(6)
Pacific Islander origin
Samoan0.1%(15)
Ancestry
German16.9%(4,668)
English8.3%(2,292)
Irish8.2%(2,273)
American3.5%(965)
Norwegian2.4%(663)
Czech1.3%(355)
French1.2%(330)
Scottish1%(268)
Danish0.8%(231)
Swedish0.8%(231)
Dutch0.8%(224)
+ 21 more ancestry groups with data
Arab0.5%(150)
Moroccan0.5%(140)
Polish0.5%(125)
Italian0.4%(124)
Scotch-Irish0.4%(119)
British0.4%(100)
Welsh0.3%(84)
Swiss0.3%(77)
West Indian0.2%(59)
Kenyan0.2%(52)
Australian0.1%(39)
Portuguese0.1%(34)
Nigerian0.1%(27)
Russian0.1%(22)
Greek0%(13)
Slovak0%(13)
Lebanese0%(10)
Somali0%(1)
Section 05

Education

20.9%
+2.9 ptssince 2000
from 18.0% in 2000
US average: 35.6%
High school or higher
81.8%
+2.7 ptssince 2000
from 79.0% in 2000
US average: 89.6%
7.5%
+2.0 ptssince 2000
from 5.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

17.2 min
+48%since 2000
from 11.6 min in 2000
US average: 26.5
75.9%
−2.1 ptssince 2009
from 77.9% in 2009
US average: 68.9%
15.1%
+2.1 ptssince 2009
from 13.0% in 2009
US average: 8.5%
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 3.2%
5.7%
+2.1 ptssince 2009
from 3.5% in 2009
US average: 15.0%
2.6%
−0.6 ptssince 2009
from 3.2% in 2009
US average: 2.4%
0.2%
−0.7 ptssince 2009
from 0.9% in 2009
US average: 0.4%
7.2%
−1.0 ptssince 2009
from 8.2% in 2009
US average: 8.3%
Section 07

Work & employment

5.3%
−2.5 ptssince 2011
from 7.8% in 2011
US average: 5.2%
66.9%
+4.5 ptssince 2011
from 62.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
79.4%
+5.4 ptssince 2020
from 74.0% in 2020
US average: 74.6%
13.0%
−1.2 ptssince 2009
from 14.2% in 2009
US average: 13.1%
24.8%
−1.9 ptssince 2009
from 26.7% in 2009
US average: 42.5%
Section 08

People & community

50.7%
+0.9 ptssince 2009
from 49.8% in 2009
49.3%
−0.9 ptssince 2009
from 50.2% in 2009
20.1%
+8.6 ptssince 2009
from 11.5% in 2009
US average: 14.1%
9.2%
−4.4 ptssince 2009
from 13.6% in 2009
US average: 6.2%
14.8%
+2.6 ptssince 2012
from 12.2% in 2012
US average: 13.3%
6.4%
−4.7 ptssince 2013
from 11.1% in 2013
US average: 8.4%
87.5%
+19.5 ptssince 2017
from 68.0% in 2017
US average: 91.0%
Computer in household
92.8%
+5.0 ptssince 2020
from 87.8% in 2020
US average: 95.5%
90.4%
+4.1 ptssince 2020
from 86.3% in 2020
US average: 87.7%
65.6%
−5.5 ptssince 2016
from 71.1% in 2016
US average: 77.7%
27.8%
+3.6 ptssince 2016
from 24.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married37%(4,032)
Married49.6%(5,408)
Widowed3.1%(338)
Divorced10.4%(1,133)
Women 15+
Never married27.8%(2,978)
Married49.2%(5,270)
Widowed9.7%(1,044)
Divorced13.2%(1,419)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

6.4%
−4.7 ptssince 2013
from 11.1% in 2013
US average: 8.4%
51.0%
−1.3 ptssince 2020
from 52.3% in 2020
US average: 54.8%
Direct-purchase
13.9%
−0.4 ptssince 2020
from 14.3% in 2020
US average: 13.8%
15.9%
−1.6 ptssince 2020
from 17.5% in 2020
US average: 18.4%
29.0%
+0.5 ptssince 2020
from 28.5% in 2020
US average: 20.9%
VA health care
2.6%
+0.4 ptssince 2020
from 2.2% in 2020
US average: 2.2%
Any private
63.9%
+0.1 ptssince 2020
from 63.8% in 2020
US average: 67.1%
Any public
43.7%
−0.7 ptssince 2020
from 44.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)17.3%(321)
US avg: 26.4%
Gulf War (1990s)16.2%(300)
US avg: 24.3%
Vietnam era35.9%(666)
US avg: 33.1%
Korean War4.4%(82)
US avg: 4.5%
World War II5.1%(94)
US avg: 1%

Share of the 1,855 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Marshalltown, Iowa?

Marshalltown, Iowa has about 27,626 residents according to the 2024 American Community Survey.

What is the median household income in Marshalltown, Iowa?

The typical household in Marshalltown, Iowa earns about $69,068 a year. Half of households make more than that, and half make less.

Is Marshalltown, Iowa expensive?

In Marshalltown, Iowa, the median home is worth about $127,700, and the typical rent is about $891 a month.

How educated are people in Marshalltown, Iowa?

About 20.9% of adults age 25 and over in Marshalltown, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Marshalltown, Iowa?

About 14.3% of people in Marshalltown, Iowa live below the federal poverty line.

Has Marshalltown, Iowa grown since 1990?

Yes, Marshalltown, Iowa has grown since 1990. The population has added about 2,448 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →