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CITY · 1990 CENSUS

Marshalltown

Iowa · 25,178 residents · 19.198 sq mi
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The short version

Marshalltown has roughly average household income, with a median household income of $27,325. Population has declined 3% since 2000. Median home value is $43,000.

At a glance
Lower income
below the US median
US median: $30,130
Older
median age 36.9
US median: 33.0
Average education
18% hold a bachelor's degree
US average: 20%
More affordable
home values down 15%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
25,178
−3%vs 2000
vs 26,009 in 2000
1990 – 2025
Population density
1,311 / sq mi
−3%vs 2000
vs 1,355 / sq mi in 2000
US average: 221
Median age
36.9
−4%vs 2000
vs 38.4 in 2000
US average: 33.0
Population, 1990 – 2024
25K26K26K27K28K1990201020202024Marshalltown
202428K
1990201020202024
Section 02

Income & economy

Median household income
$27,325
+1%inflation adjusted, since 2000
vs $35,688 in 2000
US average: $30,130
1990 – 2024
Per capita income
$13,424
−30%vs 2000
vs $19,113 in 2000
US average: $14,340
Poverty rate
9.5%
−3.0 ptsvs 2000
vs 12.5% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$43,000
−15%inflation adjusted, since 2000
vs $66,800 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$327
−7%inflation adjusted, since 2000
vs $464 in 2000
US average: $450
Owner-occupied
68.3%
−1.8 ptsvs 2000
vs 70.1% in 2000
31.7% rent
Afford Score
1.6
−16%vs 2000
vs 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Marshalltown on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.6%(21,754)
Black1.3%(331)
Hispanic / Latino12.6%(3,265)
Asian1%(270)
Other0%
Diversity Score32.8%(8,534)
1990
White, non-Hispanic97%(24,430)
Black0.6%(154)
Hispanic / Latino1.2%(291)
Asian1.1%(289)
Other1.2%(305)
Diversity Score9.9%(2,502)
Diversity Score
10
−70%vs 2000
vs 33 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.8%
−0.2 ptsvs 2000
vs 18.0% in 2000
US average: 20.3%
High school or higher
80.8%
+1.8 ptsvs 2000
vs 79.0% in 2000
US average: 75.2%
Graduate degree
5.7%
+0.2 ptsvs 2000
vs 5.5% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
13.5 min
+16%vs 2000
vs 11.6 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Marshalltown

Sebastian
Pop 27,352
Temple Terrace
Pop 27,075
Bellview
Pop 26,488
Golden Gate
Pop 29,234
Places similar to Marshalltown
Head to head

Compare Marshalltown to nearby cities

MARSHALLTOWN VS
Grinnell
Income$65,320+139%
Home value$209,500+387%
Population9,430−66%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Newton
Income$57,771+111%
Home value$153,700+257%
Population15,741−43%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Bondurant
Income$135,674+397%
Home value$318,800+641%
Population9,647−65%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Ames
Income$60,991+123%
Home value$277,400+545%
Population68,220+148%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshalltown, Iowa?

Marshalltown, Iowa has about 25,178 residents according to the 1990 Census.

What is the median household income in Marshalltown, Iowa?

The typical household in Marshalltown, Iowa earns about $27,325 a year. Half of households make more than that, and half make less.

Is Marshalltown, Iowa expensive?

In Marshalltown, Iowa, the median home is worth about $43,000, and the typical rent is about $327 a month.

How educated are people in Marshalltown, Iowa?

About 17.8% of adults age 25 and over in Marshalltown, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Marshalltown, Iowa?

About 9.5% of people in Marshalltown, Iowa live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →