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CITY

Red Bluff

California · 14,404 residents (2025 est.) · 7.561 sq mi
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The short version

Red Bluff has notably lower household income than the US average, with a median household income of $51,529. Population has held roughly steady since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $299,900. At a median age of 34.2, residents skew younger than the country as a whole. Households here earn about 48% less than the California median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 34.2
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Less affordable
home values up 95%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
14,549
+11%since 2000
from 13,147 in 2000
1990 – 2025
Population density
1,924 / sq mi
+11%since 2000
from 1,739 / sq mi in 2000
US average: 281
Median age
34.2
+1%since 2000
from 33.7 in 2000
US average: 38.9

PEP 2025 EST:14,404 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
12K13K14K14K15K1990201020202024Red Bluff
202415K
1990201020202024
Section 02

Income & economy

Median household income
$51,529
+5%inflation adjusted, since 2000
from $27,029 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,367
+194%since 2000
from $14,060 in 2000
US average: $44,673
Households earning $100K+
31.8%
+17.8 ptssince 2009
from 14.0% in 2009
US average: 53.3%
Poverty rate
18.8%
−2.3 ptssince 2000
from 21.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.630
+38%since 2010
from 0.458 in 2010
US average: 0.476
Workforce by industry, 2024
Information19.5%
US avg: 10.8%
Agriculture, forestry, fishing7.1%
US avg: 1.6%
Construction7.1%
US avg: 1.2%
Retail trade5.8%
US avg: 9.9%
Wholesale trade5.5%
US avg: 6.9%
Finance & insurance4%
US avg: 5.9%
Professional, scientific, technical3.3%
US avg: 5.1%
Other services1%
US avg: 6.7%
Public administration1%
US avg: 4.8%
Education & health services0.7%
US avg: 0.9%
Arts, entertainment, food0.6%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$299,900
+95%inflation adjusted, since 2000
from $84,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,121
+27%inflation adjusted, since 2000
from $483 in 2000
US average: $1,442
Owner-occupied
42.8%
−5.7 ptssince 2000
from 48.5% in 2000
57.2% rent
Vacancy rate
8.3%
−0.1 ptssince 2009
from 8.4% in 2009
US average: 10.0%
Owner cost-burdened
24.9%
−9.9 ptssince 2009
from 34.8% in 2009
US average: 22.9%
Renter cost-burdened
56.7%
+5.7 ptssince 2009
from 51.0% in 2009
US average: 47.4%
Afford Score
5.8
+86%since 2000
from 3.1 in 2000
1990 – 2024
Gentrification Score
41
RELATED:See current rent listings in Red Bluff on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.2%(10,538)
Black0.6%(74)
Hispanic / Latino13.7%(1,799)
Asian1.6%(207)
Other0%
Diversity Score35.2%(4,632)
2024
White, non-Hispanic60.6%(8,821)
Black3%(439)
Hispanic / Latino28.2%(4,106)
Asian1.6%(226)
Other6.6%(957)
Diversity Score68.4%(9,953)
Diversity Score
68
+94%since 2000
from 35 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.7%
+3.1 ptssince 2000
from 8.7% in 2000
US average: 35.6%
High school or higher
86.8%
+10.9 ptssince 2000
from 75.9% in 2000
US average: 89.6%
Graduate degree
2.7%
+0.8 ptssince 2000
from 1.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.1 min
+60%since 2000
from 12.5 min in 2000
US average: 26.5
Drive alone to work
81.1%
+3.5 ptssince 2009
from 77.6% in 2009
US average: 68.9%
Carpooled to work
10.0%
−2.5 ptssince 2009
from 12.6% in 2009
US average: 8.5%
Public transit
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
7.7%
+4.8 ptssince 2009
from 2.8% in 2009
US average: 15.0%
Walked to work
0.5%
−3.7 ptssince 2009
from 4.3% in 2009
US average: 2.4%
Biked to work
0.0%
−1.0 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
9.5%
−1.4 ptssince 2009
from 10.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.2%
−7.4 ptssince 2011
from 14.6% in 2011
US average: 5.2%
Labor force participation
56.5%
+2.0 ptssince 2011
from 54.5% in 2011
US average: 63.5%
Self-employed
18.4%
+4.0 ptssince 2009
from 14.4% in 2009
US average: 13.1%
Management & professional
23.7%
−38.6 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
48.3%
+2.8 ptssince 2009
from 45.5% in 2009
Female
51.7%
−2.8 ptssince 2009
from 54.5% in 2009
Foreign born
8.9%
+0.3 ptssince 2009
from 8.6% in 2009
US average: 14.1%
Veterans
6.2%
−38.6 ptssince 2009
from 44.7% in 2009
US average: 6.2%
With a disability
20.6%
−1.0 ptssince 2012
from 21.6% in 2012
US average: 13.3%
Uninsured
5.3%
−77.9 ptssince 2013
from 83.2% in 2013
US average: 8.4%
Broadband at home
89.8%
+17.9 ptssince 2017
from 71.9% in 2017
US average: 91.0%
English only at home
83.1%
−5.5 ptssince 2016
from 88.6% in 2016
US average: 77.7%
Spanish at home
15.8%
+7.3 ptssince 2016
from 8.5% in 2016
US average: 13.6%
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Frequently asked

How many people live in Red Bluff, California?

Red Bluff, California has about 14,549 residents according to the 2024 American Community Survey.

What is the median household income in Red Bluff, California?

The typical household in Red Bluff, California earns about $51,529 a year. Half of households make more than that, and half make less.

Is Red Bluff, California expensive?

In Red Bluff, California, the median home is worth about $299,900, and the typical rent is about $1,121 a month.

How educated are people in Red Bluff, California?

About 11.7% of adults age 25 and over in Red Bluff, California hold a bachelor's degree or higher.

What is the poverty rate in Red Bluff, California?

About 18.8% of people in Red Bluff, California live below the federal poverty line.

Has Red Bluff, California grown since 1990?

Yes, Red Bluff, California has grown since 1990. The population has added about 2,186 residents, a change of about 18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Red Bluff, California: demographics, income & housing data · CensusEasy