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CITY · 2020 ACS

Red Bluff

California · 14,710 residents · 7.561 sq mi
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The short version

Red Bluff has notably lower household income than the US average, with a median household income of $37,326. Population has held roughly steady since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $187,700. The poverty rate of 25.1% is well above the national figure. Households here earn about 53% less than the California median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 35.3
US median: 38.8
Less educated
12% hold a bachelor's degree
US average: 33%
Less affordable
home values up 48%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,710
+12%since 2000
from 13,147 in 2000
1990 – 2025
Population density
1,946 / sq mi
+12%since 2000
from 1,739 / sq mi in 2000
US average: 280
Median age
35.3
+5%since 2000
from 33.7 in 2000
US average: 38.8
Population, 1990 – 2024
12K13K14K14K15K1990201020202024Red Bluff
202415K
1990201020202024
Section 02

Income & economy

Median household income
$37,326
−8%inflation adjusted, since 2000
from $27,029 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,467
+138%since 2000
from $14,060 in 2000
US average: $35,364
Households earning $100K+
22.4%
+8.4 ptssince 2009
from 14.0% in 2009
US average: 43.9%
Poverty rate
25.1%
+4.0 ptssince 2000
from 21.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.6%
US avg: 11.1%
Wholesale trade8.3%
US avg: 6.7%
Retail trade8%
US avg: 10%
Other services5.4%
US avg: 6.6%
Public administration4.6%
US avg: 4.7%
Finance & insurance4.3%
US avg: 5.5%
Professional, scientific, technical3.6%
US avg: 4.7%
Arts, entertainment, food2.3%
US avg: 2%
Agriculture, forestry, fishing0.9%
US avg: 1.7%
Construction0.9%
US avg: 1.2%
Education & health services0.7%
US avg: 0.8%
Transportation & warehousing0.2%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$187,700
+48%inflation adjusted, since 2000
from $84,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$951
+31%inflation adjusted, since 2000
from $483 in 2000
US average: $1,124
Owner-occupied
43.1%
−5.4 ptssince 2000
from 48.5% in 2000
56.9% rent
Afford Score
5.0
+61%since 2000
from 3.1 in 2000
1990 – 2024
RELATED:See current rent listings in Red Bluff on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.2%(10,538)
Black0.6%(74)
Hispanic / Latino13.7%(1,799)
Asian1.6%(207)
Other0%
Diversity Score35.2%(4,632)
2020
White, non-Hispanic63.6%(9,359)
Black1%(153)
Hispanic / Latino24.5%(3,597)
Asian1.5%(215)
Other6.4%(935)
Diversity Score62.6%(9,211)
Diversity Score
63
+78%since 2000
from 35 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
12.2%
+3.5 ptssince 2000
from 8.7% in 2000
US average: 32.9%
High school or higher
88.2%
+12.3 ptssince 2000
from 75.9% in 2000
US average: 88.5%
Graduate degree
4.4%
+2.5 ptssince 2000
from 1.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
16.7 min
+34%since 2000
from 12.5 min in 2000
US average: 26.9
Drive alone to work
75.9%
−1.7 ptssince 2009
from 77.6% in 2009
US average: 75.1%
No vehicle available
10.9%
Unchangedsince 2009
from 10.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
10.4%
−4.2 ptssince 2011
from 14.6% in 2011
US average: 5.4%
Labor force participation
56.3%
+1.8 ptssince 2011
from 54.5% in 2011
US average: 63.4%
Management & professional
19.7%
−42.6 ptssince 2009
from 62.2% in 2009
US average: 39.3%
Section 08

People & community

Male
49.6%
+4.1 ptssince 2009
from 45.5% in 2009
Female
50.4%
−4.1 ptssince 2009
from 54.5% in 2009
Foreign born
6.3%
−2.3 ptssince 2009
from 8.6% in 2009
US average: 13.5%
Uninsured
6.4%
−76.8 ptssince 2013
from 83.2% in 2013
US average: 8.8%
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RED BLUFF VS
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Frequently asked

How many people live in Red Bluff, California?

Red Bluff, California has about 14,710 residents according to the 2020 American Community Survey.

What is the median household income in Red Bluff, California?

The typical household in Red Bluff, California earns about $37,326 a year. Half of households make more than that, and half make less.

Is Red Bluff, California expensive?

In Red Bluff, California, the median home is worth about $187,700, and the typical rent is about $951 a month.

How educated are people in Red Bluff, California?

About 12.2% of adults age 25 and over in Red Bluff, California hold a bachelor's degree or higher.

What is the poverty rate in Red Bluff, California?

About 25.1% of people in Red Bluff, California live below the federal poverty line.

Has Red Bluff, California grown since 1990?

Yes, Red Bluff, California has grown since 1990. The population has added about 2,347 residents, a change of about 19 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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