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CITY · 2020 ACS

Ashland

California · 23,823 residents · 1.843 sq mi
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The short version

Ashland has roughly average household income, with a median household income of $66,570. Population has held roughly steady since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has roughly tripled since 2000, reaching $562,300. At a median age of 34.5, residents skew younger than the country as a whole. Despite a median home value of $562,300, the poverty rate sits 20% above the US average — a pattern often seen in resort and college towns.

At a glance
Average income
near the US median
US median: $66,278
Younger
median age 34.5
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Less affordable
home values up 98%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
23,823
+15%since 2000
from 20,793 in 2000
1990 – 2024
Population density
12,926 / sq mi
+15%since 2000
from 11,282 / sq mi in 2000
US average: 280
Median age
34.5
+12%since 2000
from 30.9 in 2000
US average: 38.8
Population, 1990 – 2024
16K18K21K23K25K1990201020202024Ashland
202422K
1990201020202024
Section 02

Income & economy

Median household income
$66,570
+9%inflation adjusted, since 2000
from $40,811 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,218
+56%since 2000
from $18,134 in 2000
US average: $35,364
Households earning $100K+
45.0%
+19.6 ptssince 2009
from 25.4% in 2009
US average: 43.9%
Poverty rate
15.4%
+1.1 ptssince 2000
from 14.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.2%
US avg: 11.1%
Retail trade8.8%
US avg: 10%
Finance & insurance8.1%
US avg: 5.5%
Professional, scientific, technical8%
US avg: 4.7%
Wholesale trade7.5%
US avg: 6.7%
Other services4.3%
US avg: 6.6%
Transportation & warehousing3.9%
US avg: 2.5%
Public administration2.6%
US avg: 4.7%
Arts, entertainment, food2%
US avg: 2%
Agriculture, forestry, fishing0.8%
US avg: 1.7%
Construction0.8%
US avg: 1.2%
Education & health services0.1%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$562,300
+98%inflation adjusted, since 2000
from $188,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,665
+38%inflation adjusted, since 2000
from $800 in 2000
US average: $1,124
Owner-occupied
33.2%
−2.7 ptssince 2000
from 35.9% in 2000
66.8% rent
Afford Score
8.4
+82%since 2000
from 4.6 in 2000
1990 – 2024
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic26.9%(5,583)
Black19.6%(4,067)
Hispanic / Latino32.5%(6,753)
Asian14.6%(3,040)
Other0%
Diversity Score91.1%(18,940)
2020
White, non-Hispanic11%(2,632)
Black16.1%(3,840)
Hispanic / Latino44.3%(10,548)
Asian23.1%(5,511)
Other6%(1,441)
Diversity Score89%(21,208)
Diversity Score
89
−2%since 2000
from 91 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.5%
+5.4 ptssince 2000
from 14.1% in 2000
US average: 32.9%
High school or higher
73.7%
+0.9 ptssince 2000
from 72.8% in 2000
US average: 88.5%
Graduate degree
5.1%
+1.2 ptssince 2000
from 3.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
35.6 min
+71%since 2000
from 20.9 min in 2000
US average: 26.9
Drive alone to work
65.7%
+4.7 ptssince 2009
from 61.0% in 2009
US average: 75.1%
No vehicle available
8.1%
−3.5 ptssince 2009
from 11.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.9%
−6.0 ptssince 2011
from 11.0% in 2011
US average: 5.4%
Labor force participation
66.6%
+0.3 ptssince 2011
from 66.3% in 2011
US average: 63.4%
Management & professional
21.9%
−30.7 ptssince 2009
from 52.7% in 2009
US average: 39.3%
Section 08

People & community

Male
46.0%
−3.5 ptssince 2009
from 49.4% in 2009
Female
54.0%
+3.5 ptssince 2009
from 50.6% in 2009
Foreign born
40.2%
+4.9 ptssince 2009
from 35.3% in 2009
US average: 13.5%
Uninsured
7.2%
−71.3 ptssince 2013
from 78.5% in 2013
US average: 8.8%
Drill deeper

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Compare Ashland to nearby cities

ASHLAND VS
Cherryland
Income$86,418+30%
Home value$668,800+19%
Population14,143−36%
SEE FULL COMPARISON →
ASHLAND VS
San Lorenzo
Income$112,660+69%
Home value$847,100+51%
Population29,171+31%
SEE FULL COMPARISON →
ASHLAND VS
San Leandro
Income$101,420+52%
Home value$844,200+50%
Population85,353+284%
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ASHLAND VS
Castro Valley
Income$142,779+114%
Home value$1,104,600+96%
Population65,001+193%
SEE FULL COMPARISON →
Frequently asked

How many people live in Ashland, California?

Ashland, California has about 23,823 residents according to the 2020 American Community Survey.

What is the median household income in Ashland, California?

The typical household in Ashland, California earns about $66,570 a year. Half of households make more than that, and half make less.

Is Ashland, California expensive?

In Ashland, California, the median home is worth about $562,300, and the typical rent is about $1,665 a month.

How educated are people in Ashland, California?

About 19.5% of adults age 25 and over in Ashland, California hold a bachelor's degree or higher.

What is the poverty rate in Ashland, California?

About 15.4% of people in Ashland, California live below the federal poverty line.

Has Ashland, California grown since 1990?

Yes, Ashland, California has grown since 1990. The population has added about 7,233 residents, a change of about 44 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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