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CITY

Ashland

California · 22,210 residents · 1.843 sq mi
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#314Most foreign-born residentsof 6,82637.7%
The short version

Ashland has roughly average household income, with a median household income of $81,702. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $775,800. Despite a median home value of $775,800, the poverty rate sits 32% above the US average — a pattern often seen in resort and college towns.

At a glance
Average income
near the US median
US median: $82,259
Younger
median age 35.6
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Less affordable
home values up 125%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
22,210
+7%since 2000
from 20,793 in 2000
1990 – 2024
Population density
12,051 / sq mi
+7%since 2000
from 11,282 / sq mi in 2000
US average: 281
Median age
35.6
+15%since 2000
from 30.9 in 2000
US average: 38.9
Population, 1990 – 2024
16K18K21K23K25K1990201020202024Ashland
202422K
1990201020202024
Section 02

Income & economy

Median household income
$81,702
+10%inflation adjusted, since 2000
from $40,811 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,371
+101%since 2000
from $18,134 in 2000
US average: $44,673
Households earning $100K+
55.3%
+29.9 ptssince 2009
from 25.4% in 2009
US average: 53.3%
Poverty rate
16.4%
+2.1 ptssince 2000
from 14.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.455
+14%since 2010
from 0.400 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance11.8%
US avg: 5.9%
Retail trade10.4%
US avg: 9.9%
Professional, scientific, technical10.3%
US avg: 5.1%
Information10.1%
US avg: 10.8%
Wholesale trade9.2%
US avg: 6.9%
Other services6.8%
US avg: 6.7%
Public administration4.9%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Education & health services1.5%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$775,800
+125%inflation adjusted, since 2000
from $188,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,110
+45%inflation adjusted, since 2000
from $800 in 2000
US average: $1,442
Owner-occupied
35.1%
−0.8 ptssince 2000
from 35.9% in 2000
64.9% rent
Vacancy rate
3.9%
−5.9 ptssince 2009
from 9.8% in 2009
US average: 10.0%
Owner cost-burdened
31.7%
−14.7 ptssince 2009
from 46.4% in 2009
US average: 22.9%
Renter cost-burdened
58.5%
+9.6 ptssince 2009
from 48.9% in 2009
US average: 47.4%
Afford Score
9.5
+105%since 2000
from 4.6 in 2000
1990 – 2024
Gentrification Score
64
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic26.9%(5,583)
Black19.6%(4,067)
Hispanic / Latino32.5%(6,753)
Asian14.6%(3,040)
Other0%
Diversity Score91.1%(18,940)
2024
White, non-Hispanic11.1%(2,464)
Black18.8%(4,174)
Hispanic / Latino43.6%(9,689)
Asian20.9%(4,637)
Other5.6%(1,246)
Diversity Score89.4%(19,859)
Diversity Score
89
−2%since 2000
from 91 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.8%
+6.7 ptssince 2000
from 14.1% in 2000
US average: 35.6%
High school or higher
80.0%
+7.2 ptssince 2000
from 72.8% in 2000
US average: 89.6%
Graduate degree
5.7%
+1.8 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
32.7 min
+56%since 2000
from 20.9 min in 2000
US average: 26.5
Drive alone to work
70.2%
+9.2 ptssince 2009
from 61.0% in 2009
US average: 68.9%
Carpooled to work
10.0%
−10.3 ptssince 2009
from 20.3% in 2009
US average: 8.5%
Public transit
8.6%
−4.6 ptssince 2009
from 13.2% in 2009
US average: 3.2%
Worked from home
6.9%
+5.1 ptssince 2009
from 1.8% in 2009
US average: 15.0%
Walked to work
1.0%
−0.7 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.6%
+0.3 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
12.2%
+0.6 ptssince 2009
from 11.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.7%
−4.2 ptssince 2011
from 11.0% in 2011
US average: 5.2%
Labor force participation
67.9%
+1.6 ptssince 2011
from 66.3% in 2011
US average: 63.5%
Self-employed
14.0%
+4.0 ptssince 2009
from 10.0% in 2009
US average: 13.1%
Management & professional
31.1%
−21.5 ptssince 2009
from 52.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+0.5 ptssince 2009
from 49.4% in 2009
Female
50.1%
−0.5 ptssince 2009
from 50.6% in 2009
Foreign born
37.7%
+2.4 ptssince 2009
from 35.3% in 2009
US average: 14.1%
Veterans
2.9%
−45.9 ptssince 2009
from 48.8% in 2009
US average: 6.2%
With a disability
12.8%
+3.5 ptssince 2012
from 9.3% in 2012
US average: 13.3%
Uninsured
8.1%
−70.4 ptssince 2013
from 78.5% in 2013
US average: 8.4%
Broadband at home
94.5%
+14.2 ptssince 2017
from 80.3% in 2017
US average: 91.0%
English only at home
43.2%
+0.6 ptssince 2016
from 42.6% in 2016
US average: 77.7%
Spanish at home
32.6%
−4.9 ptssince 2016
from 37.5% in 2016
US average: 13.6%
Drill deeper

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Compare Ashland to nearby cities

ASHLAND VS
Cherryland
Income$86,418+6%
Home value$668,800−14%
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ASHLAND VS
San Lorenzo
Income$112,660+38%
Home value$847,100+9%
Population29,171+31%
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ASHLAND VS
San Leandro
Income$101,420+24%
Home value$844,200+9%
Population85,353+284%
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ASHLAND VS
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Income$142,779+75%
Home value$1,104,600+42%
Population65,001+193%
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Frequently asked

How many people live in Ashland, California?

Ashland, California has about 22,210 residents according to the 2024 American Community Survey.

What is the median household income in Ashland, California?

The typical household in Ashland, California earns about $81,702 a year. Half of households make more than that, and half make less.

Is Ashland, California expensive?

In Ashland, California, the median home is worth about $775,800, and the typical rent is about $2,110 a month.

How educated are people in Ashland, California?

About 20.8% of adults age 25 and over in Ashland, California hold a bachelor's degree or higher.

What is the poverty rate in Ashland, California?

About 16.4% of people in Ashland, California live below the federal poverty line.

Has Ashland, California grown since 1990?

Yes, Ashland, California has grown since 1990. The population has added about 5,620 residents, a change of about 34 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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