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METRO AREA · 2010 ACS

Rockford Metro

Rockford, IL · 2 counties · 349,431 residents · 793.791 sq mi
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The short version

Rockford has roughly average household income, with a median household income of $49,370. Population has held roughly steady since 2000. Median home value is $135,277.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.1
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
349,431
+9%since 2000
from 320,204 in 2000
1990 – 2025
Population density
440 / sq mi
+9%since 2000
from 403 / sq mi in 2000
US average: 261
Median age
38.1
+7%since 2000
from 35.7 in 2000
US average: 37.2
Population, 1990 – 2024
277K297K317K336K356K1990201020202024Rockford
2024337K
1990201020202024
Section 02

Income & economy

Median household income
$49,370
−13%inflation adjusted, since 2000
from $44,997 in 2000
US average: $52,703
1990 – 2024
Per capita income
$24,333
+15%since 2000
from $21,246 in 2000
US average: $27,286
Households earning $100K+
29.7%
+0.9 ptssince 2009
from 28.8% in 2009
US average: 33.3%
Poverty rate
15.0%
+5.8 ptssince 2000
from 9.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.438
US average: 0.461
Workforce by industry, 2010
Retail trade22%
US avg: 10.9%
Information11.4%
US avg: 11.5%
Finance & insurance5.9%
US avg: 5.1%
Wholesale trade5.7%
US avg: 7.2%
Other services5.3%
US avg: 7%
Professional, scientific, technical5.2%
US avg: 4.2%
Public administration3.9%
US avg: 4.9%
Transportation & warehousing3.2%
US avg: 3.1%
Arts, entertainment, food2%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.5%
US avg: 1.9%
Construction0.4%
US avg: 1.4%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$135,277
+13%inflation adjusted, since 2000
from $94,815 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$682
+4%inflation adjusted, since 2000
from $516 in 2000
US average: $853
Owner-occupied
51.6%
−19.5 ptssince 2000
from 71.1% in 2000
29.5% rent
Vacancy rate
10.0%
−0.3 ptssince 2009
from 10.3% in 2009
US average: 12.1%
Owner cost-burdened
28.2%
−0.2 ptssince 2009
from 28.4% in 2009
US average: 30.9%
Renter cost-burdened
47.7%
+1.0 ptssince 2009
from 46.7% in 2009
US average: 46.8%
Afford Score
2.7
+30%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Rockford on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.1%(256,353)
Black9.2%(29,390)
Hispanic / Latino7.6%(24,425)
Asian1.5%(4,922)
Other0%
Diversity Score40.4%(129,332)
2010
White, non-Hispanic73%(254,953)
Black10.4%(36,334)
Hispanic / Latino12.3%(43,144)
Asian2.1%(7,389)
Other1.8%(6,204)
Diversity Score54.5%(190,571)
Diversity Score
55
+35%since 2000
from 40 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.1%
+2.4 ptssince 2000
from 18.7% in 2000
US average: 27.9%
High school or higher
84.5%
+3.2 ptssince 2000
from 81.3% in 2000
US average: 84.9%
Graduate degree
7.3%
+0.9 ptssince 2000
from 6.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.4 min
+64%since 2000
from 14.3 min in 2000
US average: 25.2
Drive alone to work
84.4%
+0.2 ptssince 2009
from 84.2% in 2009
US average: 76.2%
Carpooled to work
9.1%
−0.3 ptssince 2009
from 9.3% in 2009
US average: 10.4%
Public transit
0.8%
+0.1 ptssince 2009
from 0.7% in 2009
US average: 4.7%
Worked from home
3.2%
Unchangedsince 2009
from 3.3% in 2009
US average: 4.1%
Walked to work
1.4%
Unchangedsince 2009
from 1.3% in 2009
US average: 2.8%
Biked to work
0.3%
Unchangedsince 2009
from 0.3% in 2009
US average: 0.5%
No vehicle available
7.1%
Unchangedsince 2009
from 7.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.4%
+0.3 ptssince 2009
from 10.0% in 2009
US average: 12.9%
Management & professional
29.3%
−31.7 ptssince 2009
from 61.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.1%
−0.4 ptssince 2009
from 49.5% in 2009
Female
50.9%
+0.4 ptssince 2009
from 50.5% in 2009
Foreign born
8.0%
+0.1 ptssince 2009
from 7.9% in 2009
US average: 12.8%
Veterans
10.4%
−38.3 ptssince 2009
from 48.7% in 2009
US average: 9.9%
In this metro

Principal cities

RockfordCENTRAL147,384
What's inside

2 component counties

Winnebago CountyCENTRAL283,674Boone CountyCENTRAL53,568
Drill deeper

Metros similar to Rockford

Clarksville
Pop 349,001
South Bend
Pop 324,538
Roanoke
Pop 316,547
Waco
Pop 308,807
Places similar to Rockford
Head to head

Compare Rockford side by side

ROCKFORD VS
Clarksville
Income$70,081+42%
Home value$250,970+86%
Population349,001+3%
SEE FULL COMPARISON →
ROCKFORD VS
South Bend
Income$67,435+37%
Home value$196,800+45%
Population324,538−4%
SEE FULL COMPARISON →
ROCKFORD VS
Roanoke
Income$70,385+43%
Home value$244,820+81%
Population316,547−6%
SEE FULL COMPARISON →
ROCKFORD VS
Waco
Income$66,246+34%
Home value$233,362+73%
Population308,807−8%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rockford, IL?

Rockford, IL has about 349,431 residents according to the 2010 American Community Survey.

What is the median household income in Rockford, IL?

The typical household in Rockford, IL earns about $49,370 a year. Half of households make more than that, and half make less.

Is Rockford, IL expensive?

In Rockford, IL, the median home is worth about $135,277, and the typical rent is about $682 a month.

How educated are people in Rockford, IL?

About 21.1% of adults age 25 and over in Rockford, IL hold a bachelor's degree or higher.

What is the poverty rate in Rockford, IL?

About 15.0% of people in Rockford, IL live below the federal poverty line.

Has Rockford, IL grown since 1990?

Yes, Rockford, IL has grown since 1990. The population has added about 65,712 residents, a change of about 23 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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