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MICROPOLITAN AREA

Ada Micro

Ada, OK · 1 counties · 38,528 residents (2025 est.) · 720.353 sq mi
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The short version

Ada has lower-than-average household income, with a median household income of $63,017. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $175,400.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.7
US median: 38.9
Less educated
30% hold a bachelor's degree
US average: 36%
Less affordable
home values up 64%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
38,235
+9%since 2000
from 35,143 in 2000
1990 – 2025
Population density
53 / sq mi
+9%since 2000
from 49 / sq mi in 2000
US average: 281
Median age
37.7
+6%since 2000
from 35.7 in 2000
US average: 38.9

PEP 2025 EST:38,528 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
34K35K36K38K39K1990201020202024Ada
202438K
1990201020202024
Section 02

Income & economy

Median household income
$63,017
+28%inflation adjusted, since 2000
from $26,955 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,480
+121%since 2000
from $14,664 in 2000
US average: $44,673
Households earning $100K+
40.9%
+21.5 ptssince 2009
from 19.4% in 2009
US average: 53.3%
Poverty rate
12.6%
−3.9 ptssince 2000
from 16.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.424
−9%since 2010
from 0.465 in 2010
US average: 0.476
Workforce by industry, 2024
Information10.5%
US avg: 10.8%
Retail trade7.8%
US avg: 9.9%
Wholesale trade7.3%
US avg: 6.9%
Other services3.7%
US avg: 6.7%
Agriculture, forestry, fishing3.3%
US avg: 1.6%
Finance & insurance3.2%
US avg: 5.9%
Public administration2.4%
US avg: 4.8%
Transportation & warehousing2.1%
US avg: 2.2%
Professional, scientific, technical2%
US avg: 5.1%
Manufacturing1.8%
US avg: 0.4%
Construction1.5%
US avg: 1.2%
Education & health services1.1%
US avg: 0.9%
Arts, entertainment, food0.8%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$175,400
+64%inflation adjusted, since 2000
from $58,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$889
+29%inflation adjusted, since 2000
from $377 in 2000
US average: $1,442
Owner-occupied
66.0%
−1.0 ptssince 2000
from 67.0% in 2000
34.0% rent
Vacancy rate
13.7%
+4.0 ptssince 2009
from 9.7% in 2009
US average: 10.0%
Owner cost-burdened
12.8%
−4.4 ptssince 2009
from 17.1% in 2009
US average: 22.9%
Renter cost-burdened
34.4%
−8.4 ptssince 2009
from 42.8% in 2009
US average: 47.4%
Afford Score
2.8
+28%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
65
RELATED:See current rent listings in Ada on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74.8%(26,292)
Black2%(717)
Hispanic / Latino2.3%(808)
Asian0.4%(156)
Other0%
Diversity Score14.4%(5,054)
Segregation Score0%
2024
White, non-Hispanic62.7%(23,979)
Black2.5%(948)
Hispanic / Latino6.5%(2,503)
Asian1.1%(416)
Other27.2%(10,389)
Diversity Score66%(25,227)
Segregation Score9.9%(3,785)
Diversity Score
66
+359%since 2000
from 14 in 2000
1990 – 2024
Segregation Score
10
+13%since 2020
from 9 in 2020
Section 05

Education

Bachelor's degree or higher
30.3%
+8.5 ptssince 2000
from 21.8% in 2000
US average: 35.6%
High school or higher
90.6%
+12.3 ptssince 2000
from 78.2% in 2000
US average: 89.6%
Graduate degree
11.7%
+2.5 ptssince 2000
from 9.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.7 min
+40%since 2000
from 12.6 min in 2000
US average: 26.5
Drive alone to work
82.9%
+0.7 ptssince 2009
from 82.2% in 2009
US average: 68.9%
Carpooled to work
6.8%
−5.0 ptssince 2009
from 11.8% in 2009
US average: 8.5%
Public transit
0.3%
+0.2 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
4.2%
+1.5 ptssince 2009
from 2.7% in 2009
US average: 15.0%
Walked to work
4.9%
+2.9 ptssince 2009
from 2.0% in 2009
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.4%
+0.6 ptssince 2009
from 5.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−1.4 ptssince 2011
from 5.0% in 2011
US average: 5.2%
Labor force participation
61.3%
−2.9 ptssince 2011
from 64.2% in 2011
US average: 63.5%
Self-employed
15.3%
−4.4 ptssince 2009
from 19.7% in 2009
US average: 13.1%
Management & professional
40.1%
−22.8 ptssince 2009
from 62.9% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
+0.8 ptssince 2009
from 48.1% in 2009
Female
51.1%
−0.8 ptssince 2009
from 51.9% in 2009
Foreign born
2.5%
+0.9 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
6.6%
−41.3 ptssince 2009
from 47.9% in 2009
US average: 6.2%
With a disability
15.3%
−2.5 ptssince 2012
from 17.8% in 2012
US average: 13.3%
Uninsured
16.3%
−63.9 ptssince 2013
from 80.2% in 2013
US average: 8.4%
Broadband at home
87.3%
+23.3 ptssince 2017
from 64.0% in 2017
US average: 91.0%
English only at home
96.2%
+1.0 ptssince 2016
from 95.1% in 2016
US average: 77.7%
Spanish at home
2.5%
Unchangedsince 2016
from 2.5% in 2016
US average: 13.6%
In this metro

Principal cities

AdaCENTRAL16,660
What's inside

1 component county

Pontotoc CountyCENTRAL38,528
Drill deeper

Metros similar to Ada

Bradford
Pop 38,984
Hannibal
Pop 38,969
Laramie
Pop 38,558
Mount Vernon
Pop 36,147
Places similar to Ada
Head to head

Compare Ada side by side

ADA VS
Bradford
Income$62,905same
Home value$104,500−40%
Population38,984+1%
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ADA VS
Hannibal
Income$63,569+1%
Home value$163,663−7%
Population38,969+1%
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ADA VS
Laramie
Income$61,917−2%
Home value$333,000+90%
Population38,558same
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ADA VS
Mount Vernon
Income$63,118same
Home value$126,000−28%
Population36,147−6%
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Frequently asked

How many people live in Ada, OK?

Ada, OK has about 38,235 residents according to the 2024 American Community Survey.

What is the median household income in Ada, OK?

The typical household in Ada, OK earns about $63,017 a year. Half of households make more than that, and half make less.

Is Ada, OK expensive?

In Ada, OK, the median home is worth about $175,400, and the typical rent is about $889 a month.

How educated are people in Ada, OK?

About 30.3% of adults age 25 and over in Ada, OK hold a bachelor's degree or higher.

What is the poverty rate in Ada, OK?

About 12.6% of people in Ada, OK live below the federal poverty line.

Has Ada, OK grown since 1990?

Yes, Ada, OK has grown since 1990. The population has added about 4,116 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →