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CITY

Latta

Oklahoma · 1,405 residents · 2.519 sq mi
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The short version

Latta has roughly average household income, with a median household income of $76,406. Population has held roughly steady since 2023. Median home value is $159,700. At a median age of 31.6, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 31.6
US median: 38.9
Average education
37% hold a bachelor's degree
US average: 36%
More affordable
home values down 6%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,405
−1%since 2023
from 1,413 in 2023
2015 – 2024
Population density
558 / sq mi
−1%since 2023
from 561 / sq mi in 2023
US average: 281
Median age
31.6
+1%since 2023
from 31.2 in 2023
US average: 38.9
Population, 2015 – 2024
1K1K1K1K1K201520202024Latta
20241K
201520202024
Age distribution, 2024
Under 56.3%(88)
US avg: 5.6%
5 to 911.7%(164)
US avg: 6%
10 to 1411.2%(157)
US avg: 6.4%
15 to 196.3%(88)
US avg: 6.6%
20 to 244.3%(61)
US avg: 6.5%
25 to 3416.4%(231)
US avg: 13.7%
35 to 4411.8%(166)
US avg: 13.2%
45 to 5410.7%(151)
US avg: 12.2%
55 to 646.9%(97)
US avg: 12.7%
65 to 749.2%(129)
US avg: 10.2%
75 to 842.3%(33)
US avg: 5.1%
85 and over2.8%(40)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$76,406
−3%inflation adjusted, since 2023
from $76,216 in 2023
US average: $82,259
2015 – 2024
Per capita income
$28,985
+5%since 2023
from $27,722 in 2023
US average: $44,673
Households earning $100K+
50.9%
−2.8 ptssince 2023
from 53.7% in 2023
US average: 53.3%
Poverty rate
10.9%
−0.5 ptssince 2023
from 11.4% in 2023
US average: 12.5%
Income inequality (Gini)
0.355
Unchangedsince 2023
from 0.355 in 2023
US average: 0.476
Workforce by industry, 2024
Information7.9%
US avg: 10.8%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Other services3.7%
US avg: 6.7%
Manufacturing2.9%
US avg: 0.4%
Wholesale trade2.2%
US avg: 6.9%
Construction2%
US avg: 1.2%
Retail trade1.2%
US avg: 9.9%
Transportation & warehousing0.7%
US avg: 2.2%
Finance & insurance0.7%
US avg: 5.9%
Professional, scientific, technical0.7%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
Public administration0%
US avg: 4.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$159,700
−6%inflation adjusted, since 2023
from $165,800 in 2023
US average: $376,019
2015 – 2024
Median gross rent
$749
−3%inflation adjusted, since 2023
from $750 in 2023
US average: $1,442
Owner-occupied
72.3%
−3.1 ptssince 2023
from 75.4% in 2023
27.7% rent
Vacancy rate
11.8%
−4.2 ptssince 2023
from 16.0% in 2023
US average: 10.0%
Owner cost-burdened
13.4%
−0.5 ptssince 2023
from 13.9% in 2023
US average: 22.9%
Renter cost-burdened
37.2%
−7.8 ptssince 2023
from 45.0% in 2023
US average: 47.4%
Afford Score
2.1
−4%since 2023
from 2.2 in 2023
2015 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
82
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Latta on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic46.2%(653)
Black1.1%(16)
Hispanic / Latino2.2%(31)
Asian0%(0)
Other50.5%(713)
2024
White, non-Hispanic53.7%(755)
Black1.5%(21)
Hispanic / Latino2.8%(40)
Asian0%(0)
Other41.9%(589)
Diversity Score
67
+1%since 2023
from 66 in 2023
2015 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.8%(40)
Ancestry
English21.8%(306)
Irish13.5%(189)
German12%(168)
American6.5%(91)
Scottish4.8%(67)
Norwegian3.3%(47)
Polish2.5%(35)
French2.3%(32)
Dutch0.9%(12)
RANKED:Largest English population · Largest Irish population · Largest German population · Largest American population · Largest Scottish population
Section 05

Education

Bachelor's degree or higher
37.2%
+4.3 ptssince 2023
from 32.8% in 2023
US average: 35.6%
High school or higher
96.5%
+1.4 ptssince 2023
from 95.0% in 2023
US average: 89.6%
Graduate degree
15.3%
+2.4 ptssince 2023
from 13.0% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.3 min
+7%since 2023
from 15.3 min in 2023
US average: 26.5
Drive alone to work
79.2%
−7.2 ptssince 2023
from 86.4% in 2023
US average: 68.9%
Carpooled to work
16.5%
+5.4 ptssince 2023
from 11.1% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
1.0%
+1.0 ptssince 2023
from 0.0% in 2023
US average: 15.0%
Walked to work
3.3%
+0.8 ptssince 2023
from 2.5% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
0.0%
−2.0 ptssince 2023
from 2.0% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.1%
−1.0 ptssince 2023
from 4.1% in 2023
US average: 5.2%
Labor force participation
63.9%
−1.8 ptssince 2023
from 65.7% in 2023
US average: 63.5%
Self-employed
8.2%
−5.5 ptssince 2023
from 13.7% in 2023
US average: 13.1%
Management & professional
49.5%
+0.4 ptssince 2023
from 49.1% in 2023
US average: 42.5%
Section 08

People & community

Male
48.7%
−0.3 ptssince 2023
from 49.0% in 2023
Female
51.3%
+0.3 ptssince 2023
from 51.0% in 2023
Foreign born
1.2%
+1.2 ptssince 2023
from 0.0% in 2023
US average: 14.1%
Veterans
10.0%
+3.4 ptssince 2023
from 6.6% in 2023
US average: 6.2%
With a disability
15.5%
+5.0 ptssince 2023
from 10.5% in 2023
US average: 13.3%
Uninsured
16.5%
−2.7 ptssince 2023
from 19.2% in 2023
US average: 8.4%
Broadband at home
94.9%
+0.8 ptssince 2023
from 94.1% in 2023
US average: 91.0%
English only at home
98.3%
−1.7 ptssince 2023
from 100.0% in 2023
US average: 77.7%
Spanish at home
1.7%
+1.7 ptssince 2023
from 0.0% in 2023
US average: 13.6%
Marital status
Men 15+
Never married29.1%(145)
Married56.5%(282)
Widowed4%(20)
Divorced10.4%(52)
Women 15+
Never married30.4%(151)
Married48.5%(241)
Widowed3.2%(16)
Divorced17.9%(89)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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Head to head

Compare Latta to nearby cities

LATTA VS
Ada
Income$53,507−30%
Home value$169,300+6%
Population16,660+1086%
SEE FULL COMPARISON →
LATTA VS
Shawnee
Income$55,815−27%
Home value$160,100same
Population32,474+2211%
SEE FULL COMPARISON →
LATTA VS
Ardmore
Income$53,900−29%
Home value$170,000+6%
Population24,956+1676%
SEE FULL COMPARISON →
LATTA VS
Norman
Income$67,704−11%
Home value$250,100+57%
Population130,943+9220%
SEE FULL COMPARISON →
Frequently asked

How many people live in Latta, Oklahoma?

Latta, Oklahoma has about 1,405 residents according to the 2024 American Community Survey.

What is the median household income in Latta, Oklahoma?

The typical household in Latta, Oklahoma earns about $76,406 a year. Half of households make more than that, and half make less.

Is Latta, Oklahoma expensive?

In Latta, Oklahoma, the median home is worth about $159,700, and the typical rent is about $749 a month.

How educated are people in Latta, Oklahoma?

About 37.2% of adults age 25 and over in Latta, Oklahoma hold a bachelor's degree or higher.

What is the poverty rate in Latta, Oklahoma?

About 10.9% of people in Latta, Oklahoma live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →