With 96,166 people, Grand Traverse County is a county in Michigan. Few US counties rank higher on income. The median age is 43.5, about 5 years above the US median. Owners hold 77% of the housing stock. 2% of residents were born outside the United States. Growth has run 24% since 2000, or 18,512 more people.
At a glance
Average income
median household income $81,647, near the US median
US median: $82,259
Older
median age 43.5
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 51%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Grand Traverse County
What changed most since 1990
White share97.1% → 90.5%(−6.6 pts)US over the same years: −17.8 pts
Median home value (2024 dollars)$160,085 → $339,400(+112%)US over the same years: +67%
Median age33.3 → 43.5(+10.2 years)US over the same years: +6.0 years
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)22.2%(1,133)
US avg: 26.4%
Gulf War (1990s)23.5%(1,202)
US avg: 24.3%
Vietnam era36%(1,838)
US avg: 33.1%
Korean War7.7%(395)
US avg: 4.5%
World War II1%(53)
US avg: 1%
Share of the 5,110 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Grand Traverse County, decade by decade
Grand Traverse County population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
64,273
$69,684
$160,085
22.1%
7.1
2000
77,654
$78,639
$224,610
26.1%
10.6
2010
86,986
$72,859
$250,743
28.9%
16.0
2020
95,238
$80,548
$273,194
38.4%
23.9
2024
96,166
$81,647
$339,400
40.6%
22.2
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
How many people live in Grand Traverse County, Michigan?
Grand Traverse County, Michigan has about 96,166 residents according to the 2024 American Community Survey.
What is the median household income in Grand Traverse County, Michigan?
The typical household in Grand Traverse County, Michigan earns about $81,647 a year. Half of households make more than that, and half make less.
Is Grand Traverse County, Michigan expensive?
In Grand Traverse County, Michigan, the median home is worth about $339,400, and the typical rent is about $1,288 a month.
How educated are people in Grand Traverse County, Michigan?
About 40.6% of adults age 25 and over in Grand Traverse County, Michigan hold a bachelor's degree or higher.
What is the poverty rate in Grand Traverse County, Michigan?
About 9.6% of people in Grand Traverse County, Michigan live below the federal poverty line.
Has Grand Traverse County, Michigan grown since 1990?
Yes, Grand Traverse County, Michigan has grown since 1990. The population has added about 31,893 residents, a change of about 50 percent over that period.
