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COUNTY

Grand Traverse County

Michigan · 96,729 residents (2025 est.) · 464.336 sq mi
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The short version

Grand Traverse County has roughly average household income, with a median household income of $81,647. Population has grown 24% since 2000. Median home value has more than doubled since 2000, reaching $339,400. It ranks in the top 5% of US counties for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 43.5
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 51%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
96,166
+24%since 2000
from 77,654 in 2000
1990 – 2025
Population density
207 / sq mi
+13%since 2009
from 183 / sq mi in 2009
US average: 281
Median age
43.5
+15%since 2000
from 37.7 in 2000
US average: 38.9

PEP 2025 EST:96,729 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
61K71K80K90K99K1990201020202024Grand Traverse County
202496K
1990201020202024
Age distribution, 2024
Under 54.7%(4,483)
US avg: 5.6%
5 to 95.2%(5,033)
US avg: 6%
10 to 145.9%(5,637)
US avg: 6.4%
15 to 196%(5,746)
US avg: 6.6%
20 to 245.2%(5,038)
US avg: 6.5%
25 to 3412%(11,568)
US avg: 13.7%
35 to 4412.6%(12,149)
US avg: 13.2%
45 to 5412%(11,528)
US avg: 12.2%
55 to 6414.4%(13,875)
US avg: 12.7%
65 to 7413.4%(12,870)
US avg: 10.2%
75 to 846%(5,726)
US avg: 5.1%
85 and over2.6%(2,513)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$81,647
+4%inflation adjusted, since 2000
from $43,169 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,034
+104%since 2000
from $22,111 in 2000
US average: $44,673
Households earning $100K+
54.3%
+26.4 ptssince 2009
from 27.8% in 2009
US average: 53.3%
Poverty rate
9.6%
+3.7 ptssince 2000
from 5.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.438
+1%since 2010
from 0.435 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.5%
US avg: 10.8%
Retail trade9.9%
US avg: 9.9%
Wholesale trade8.2%
US avg: 6.9%
Other services6.7%
US avg: 6.7%
Public administration4.7%
US avg: 4.8%
Finance & insurance3.4%
US avg: 5.9%
Professional, scientific, technical2.3%
US avg: 5.1%
Transportation & warehousing1.6%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services1%
US avg: 0.9%
Agriculture, forestry, fishing1%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$339,400
+51%inflation adjusted, since 2000
from $123,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,288
+15%inflation adjusted, since 2000
from $614 in 2000
US average: $1,442
Owner-occupied
77.2%
−0.2 ptssince 2000
from 77.4% in 2000
22.8% rent
Vacancy rate
14.3%
−0.9 ptssince 2009
from 15.2% in 2009
US average: 10.0%
Owner cost-burdened
19.7%
−10.9 ptssince 2009
from 30.6% in 2009
US average: 22.9%
Renter cost-burdened
46.4%
+1.3 ptssince 2009
from 45.1% in 2009
US average: 47.4%
Afford Score
4.2
+21%since 2009
from 3.4 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
81
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Grand Traverse County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(74,258)
Black0.4%(295)
Hispanic / Latino1.5%(1,155)
Asian0.5%(382)
Other0%
2024
White, non-Hispanic90.5%(87,013)
Black0.8%(789)
Hispanic / Latino3.4%(3,242)
Asian0.7%(655)
Other4.6%(4,467)
Diversity Score
22
+66%since 2009
from 13 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
18
−19%since 2020
from 22 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.3%(2,238)
Puerto Rican0.3%(334)
Spaniard0.3%(258)
Cuban0.1%(81)
Costa Rican0.1%(65)
Guatemalan0.1%(52)
Dominican0%(48)
Colombian0%(23)
Peruvian0%(19)
Asian origin
Korean0.1%(134)
Filipino0.1%(104)
Vietnamese0.1%(98)
Asian Indian0.1%(98)
Chinese0.1%(58)
Japanese0%(44)
Taiwanese0%(33)
Thai0%(3)
Pacific Islander origin
Ancestry
German24.4%(23,472)
English17.5%(16,815)
Irish14.2%(13,672)
Polish8.9%(8,551)
French4.6%(4,405)
American4.4%(4,241)
Italian3.8%(3,659)
Scottish3.6%(3,442)
Swedish2.7%(2,565)
Dutch2.5%(2,395)
French Canadian2.4%(2,275)
Norwegian1.5%(1,407)
+ 36 more ancestry groups with data
Finnish1.2%(1,186)
Scotch-Irish1.2%(1,137)
Hungarian1%(921)
Czech0.8%(758)
Danish0.6%(578)
Ukrainian0.5%(488)
Swiss0.5%(433)
Welsh0.4%(376)
Canadian0.4%(345)
Russian0.3%(331)
British0.3%(274)
Lithuanian0.3%(273)
Belgian0.3%(271)
Greek0.3%(263)
Arab0.3%(260)
Slovak0.2%(209)
Armenian0.2%(160)
Lebanese0.1%(141)
Austrian0.1%(127)
Latvian0.1%(82)
Croatian0.1%(64)
Portuguese0.1%(61)
Romanian0.1%(51)
Syrian0%(44)
Egyptian0%(42)
Jamaican0%(27)
Serbian0%(21)
Bulgarian0%(16)
Slovene0%(16)
Turkish0%(9)
Kenyan0%(4)
Haitian0%(1)
RANKED:Largest German population · Largest English population · Largest Irish population · Largest Polish population · Largest French population
Section 05

Education

Bachelor's degree or higher
40.6%
+14.5 ptssince 2000
from 26.1% in 2000
US average: 35.6%
High school or higher
95.7%
+6.4 ptssince 2000
from 89.3% in 2000
US average: 89.6%
Graduate degree
16.8%
+7.1 ptssince 2000
from 9.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.6 min
+60%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
70.7%
−9.3 ptssince 2009
from 80.0% in 2009
US average: 68.9%
Carpooled to work
9.1%
−0.8 ptssince 2009
from 9.9% in 2009
US average: 8.5%
Public transit
0.5%
−0.3 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
15.2%
+9.9 ptssince 2009
from 5.3% in 2009
US average: 15.0%
Walked to work
2.2%
−0.5 ptssince 2009
from 2.7% in 2009
US average: 2.4%
Biked to work
1.4%
+0.7 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
4.9%
Unchangedsince 2009
from 4.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.8%
−4.9 ptssince 2011
from 8.8% in 2011
US average: 5.2%
Labor force participation
64.0%
−2.7 ptssince 2011
from 66.7% in 2011
US average: 63.5%
Self-employed
12.1%
+0.9 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
42.7%
−22.0 ptssince 2009
from 64.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
Unchangedsince 2009
from 49.6% in 2009
Female
50.5%
Unchangedsince 2009
from 50.4% in 2009
Foreign born
2.0%
+0.3 ptssince 2009
from 1.7% in 2009
US average: 14.1%
Veterans
6.6%
−42.3 ptssince 2009
from 48.9% in 2009
US average: 6.2%
With a disability
12.7%
+0.7 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
4.3%
−83.2 ptssince 2013
from 87.5% in 2013
US average: 8.4%
Broadband at home
91.9%
+9.8 ptssince 2017
from 82.1% in 2017
US average: 91.0%
English only at home
97.6%
+1.9 ptssince 2016
from 95.6% in 2016
US average: 77.7%
Spanish at home
1.4%
−0.4 ptssince 2016
from 1.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married32.1%(12,771)
Married53.6%(21,334)
Widowed3%(1,176)
Divorced11.4%(4,518)
Women 15+
Never married25.7%(10,606)
Married50.8%(20,932)
Widowed7.3%(3,025)
Divorced16.1%(6,651)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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Head to head

Compare Grand Traverse County to nearby counties

GRAND TRAVERSE COUNTY VS
Kalkaska County
Income$68,578−16%
Home value$188,900−44%
Population18,693−81%
SEE FULL COMPARISON →
GRAND TRAVERSE COUNTY VS
Wexford County
Income$61,085−25%
Home value$170,400−50%
Population34,445−64%
SEE FULL COMPARISON →
GRAND TRAVERSE COUNTY VS
Antrim County
Income$72,054−12%
Home value$255,500−25%
Population24,698−74%
SEE FULL COMPARISON →
GRAND TRAVERSE COUNTY VS
Benzie County
Income$74,834−8%
Home value$285,700−16%
Population18,568−81%
SEE FULL COMPARISON →
Frequently asked

How many people live in Grand Traverse County, Michigan?

Grand Traverse County, Michigan has about 96,166 residents according to the 2024 American Community Survey.

What is the median household income in Grand Traverse County, Michigan?

The typical household in Grand Traverse County, Michigan earns about $81,647 a year. Half of households make more than that, and half make less.

Is Grand Traverse County, Michigan expensive?

In Grand Traverse County, Michigan, the median home is worth about $339,400, and the typical rent is about $1,288 a month.

How educated are people in Grand Traverse County, Michigan?

About 40.6% of adults age 25 and over in Grand Traverse County, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Grand Traverse County, Michigan?

About 9.6% of people in Grand Traverse County, Michigan live below the federal poverty line.

Has Grand Traverse County, Michigan grown since 1990?

Yes, Grand Traverse County, Michigan has grown since 1990. The population has added about 31,893 residents, a change of about 50 percent over that period.

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Explore from here

24 census tracts (top 20 by population)
Census Tract 5503Census Tract 5506.02Census Tract 5505Census Tract 5501.01Census Tract 5507.01Census Tract 5514Census Tract 5509Census Tract 5504.02Census Tract 5511Census Tract 5502Census Tract 5510Census Tract 5513.02Census Tract 5507.02Census Tract 5508.02Census Tract 5515Census Tract 5512Census Tract 5501.02Census Tract 5506.01Census Tract 5513.03Census Tract 5504.01
7 ZIP codes
ZIP 49686ZIP 49685ZIP 49696ZIP 49649ZIP 49690ZIP 49637ZIP 49620
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →