COUNTY
Grand Traverse County
Michigan · 96,729 residents (2025 est.) · 464 sq mi
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Part of the Traverse City metro area
The short version
With 96,166 people, Grand Traverse County is a county in Michigan. Few US counties rank higher on income. The median age is 43.5, about 5 years above the US median. Owners hold 77% of the housing stock. 2% of residents were born outside the United States. Growth has run 24% since 2000, or 18,512 more people.
At a glance
Average income
near the US median
US median: $82,259
Older
median age 43.5
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 51%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
96,166
+24%since 2000
from 77,654 in 2000
96,729 in 2025 (Census Bureau estimate)
1990 – 2025
Land area
464 sq mi
Population, 1990 – 2024
202496K
Age distribution, 2024
Under 54.7%(4,483)
5 to 95.2%(5,033)
10 to 145.9%(5,637)
15 to 196%(5,746)
20 to 245.2%(5,038)
25 to 3412%(11,568)
35 to 4412.6%(12,149)
45 to 5412%(11,528)
55 to 6414.4%(13,875)
65 to 7413.4%(12,870)
75 to 846%(5,726)
85 and over2.6%(2,513)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$81,647
+4%inflation adjusted, since 2000
from $43,169 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
54.3%
+26.4 ptssince 2009
from 27.8% in 2009
US average: 53.3%
Workforce by industry, 2024
Information12.5%
Retail trade9.9%
Wholesale trade8.2%
Other services6.7%
Public administration4.7%
Finance & insurance3.4%
Professional, scientific, technical2.3%
Transportation & warehousing1.6%
Arts, entertainment, food1.3%
Education & health services1%
Agriculture, forestry, fishing1%
Construction0.7%
Manufacturing0.3%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$339,400
+51%inflation adjusted, since 2000
from $123,300 in 2000
US average: $376,019
1990 – 2024
4.2
+21%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
81
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity
2000
White, non-Hispanic95.6%(74,258)
Black0.4%(295)
Hispanic / Latino1.5%(1,155)
Asian0.5%(382)
Other0%
2024
White, non-Hispanic90.5%(87,013)
Black0.8%(789)
Hispanic / Latino3.4%(3,242)
Asian0.7%(655)
Other4.6%(4,467)
22
+66%since 2009
from 13 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
18
−19%since 2020
from 22 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican2.3%(2,238)
Puerto Rican0.3%(334)
Spaniard0.3%(258)
Central American0.1%(122)
Cuban0.1%(81)
Costa Rican0.1%(65)
Guatemalan0.1%(52)
Dominican0%(48)
South American0%(42)
Colombian0%(23)
Peruvian0%(19)
Honduran0%(5)
Asian origin
Korean0.1%(134)
Filipino0.1%(104)
Vietnamese0.1%(98)
Asian Indian0.1%(98)
Chinese0.1%(58)
Japanese0%(44)
Taiwanese0%(33)
Bangladeshi0%(32)
Indonesian0%(9)
Malaysian0%(7)
Thai0%(3)
Pacific Islander origin
Chamorro0%(4)
Ancestry
German24.4%(23,472)
English17.5%(16,815)
Irish14.2%(13,672)
Polish8.9%(8,551)
French4.6%(4,405)
American4.4%(4,241)
Italian3.8%(3,659)
Scottish3.6%(3,442)
Swedish2.7%(2,565)
Dutch2.5%(2,395)
French Canadian2.4%(2,275)
Norwegian1.5%(1,407)
+ 36 more ancestry groups with data
Finnish1.2%(1,186)
Scotch-Irish1.2%(1,137)
Hungarian1%(921)
Czech0.8%(758)
Danish0.6%(578)
Ukrainian0.5%(488)
Swiss0.5%(433)
Welsh0.4%(376)
Canadian0.4%(345)
Russian0.3%(331)
British0.3%(274)
Lithuanian0.3%(273)
Belgian0.3%(271)
Greek0.3%(263)
Arab0.3%(260)
Slovak0.2%(209)
Armenian0.2%(160)
Lebanese0.1%(141)
Austrian0.1%(127)
Subsaharan African0.1%(123)
Latvian0.1%(82)
Croatian0.1%(64)
Portuguese0.1%(61)
Romanian0.1%(51)
West Indian0%(48)
Syrian0%(44)
Egyptian0%(42)
Jamaican0%(27)
Serbian0%(21)
Trinidadian & Tobagonian0%(17)
Bulgarian0%(16)
Slovene0%(16)
Turkish0%(9)
Brazilian0%(4)
Kenyan0%(4)
Haitian0%(1)
Section 05
Education
High school or higher
95.7%
+6.4 ptssince 2000
from 89.3% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Women 20-64 in the labor force
78.0%
−1.2 ptssince 2020
from 79.2% in 2020
US average: 74.6%
Section 08
People & community
Computer in household
96.6%
+3.1 ptssince 2020
from 93.5% in 2020
US average: 95.5%
Marital status
Men 15+
Never married32.1%(12,771)
Married53.6%(21,334)
Widowed3%(1,176)
Divorced11.4%(4,518)
Women 15+
Never married25.7%(10,606)
Married50.8%(20,932)
Widowed7.3%(3,025)
Divorced16.1%(6,651)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage
Direct-purchase
18.4%
−0.5 ptssince 2020
from 18.9% in 2020
US average: 13.8%
VA health care
2.2%
−0.5 ptssince 2020
from 2.7% in 2020
US average: 2.2%
Any private
75.5%
−0.2 ptssince 2020
from 75.7% in 2020
US average: 67.1%
Any public
37.6%
+2.7 ptssince 2020
from 34.9% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)22.2%(1,133)
Gulf War (1990s)23.5%(1,202)
Vietnam era36%(1,838)
Korean War7.7%(395)
World War II1%(53)
Share of the 5,110 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
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Compare Grand Traverse County to nearby counties
GRAND TRAVERSE COUNTY VS
Kalkaska County
Income$68,578−16%
Home value$188,900−44%
Population18,693−81%
SEE FULL COMPARISON →
GRAND TRAVERSE COUNTY VS
Wexford County
Income$61,085−25%
Home value$170,400−50%
Population34,445−64%
SEE FULL COMPARISON →
GRAND TRAVERSE COUNTY VS
Antrim County
Income$72,054−12%
Home value$255,500−25%
Population24,698−74%
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GRAND TRAVERSE COUNTY VS
Benzie County
Income$74,834−8%
Home value$285,700−16%
Population18,568−81%
SEE FULL COMPARISON →
Frequently asked
How many people live in Grand Traverse County, Michigan?
Grand Traverse County, Michigan has about 96,166 residents according to the 2024 American Community Survey.
What is the median household income in Grand Traverse County, Michigan?
The typical household in Grand Traverse County, Michigan earns about $81,647 a year. Half of households make more than that, and half make less.
Is Grand Traverse County, Michigan expensive?
In Grand Traverse County, Michigan, the median home is worth about $339,400, and the typical rent is about $1,288 a month.
How educated are people in Grand Traverse County, Michigan?
About 40.6% of adults age 25 and over in Grand Traverse County, Michigan hold a bachelor's degree or higher.
What is the poverty rate in Grand Traverse County, Michigan?
About 9.6% of people in Grand Traverse County, Michigan live below the federal poverty line.
Has Grand Traverse County, Michigan grown since 1990?
Yes, Grand Traverse County, Michigan has grown since 1990. The population has added about 31,893 residents, a change of about 50 percent over that period.
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24 census tracts (top 20 by population)
Census Tract 5503Census Tract 5506.02Census Tract 5505Census Tract 5501.01Census Tract 5507.01Census Tract 5514Census Tract 5509Census Tract 5504.02Census Tract 5511Census Tract 5502Census Tract 5510Census Tract 5513.02Census Tract 5507.02Census Tract 5508.02Census Tract 5515Census Tract 5512Census Tract 5501.02Census Tract 5506.01Census Tract 5513.03Census Tract 5504.01Up the hierarchy
All counties in MichiganDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024