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COUNTY · 2010 ACS

Santa Barbara County

California · 423,895 residents · 2,733.941 sq mi
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The short version

Santa Barbara County is wealthier than most US places, with a median household income of $60,078. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $576,500.

At a glance
Wealthier
above the US median
US median: $52,703
Younger
median age 33.6
US median: 37.2
More educated
31% hold a bachelor's degree
US average: 28%
Less affordable
home values up 72%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

423,895
+6%since 2000
from 399,347 in 2000
1990 – 2025
155 / sq mi
+6%since 2000
from 146 / sq mi in 2000
US average: 261
33.6
+1%since 2000
from 33.4 in 2000
US average: 37.2
Population, 19902024
362K385K409K433K456K1990201020202024Santa Barbara County
2024444K
1990201020202024
Section 02

Income & economy

$60,078
+2%inflation adjusted, since 2000
from $46,677 in 2000
US average: $52,703
1990 – 2024
$29,731
+29%since 2000
from $23,059 in 2000
US average: $27,286
Households earning $100K+
39.2%
+0.7 ptssince 2009
from 38.5% in 2009
US average: 33.3%
14.3%
Unchangedsince 2000
from 14.3% in 2000
US average: 13.8%
0.475
US average: 0.461
Workforce by industry, 2010
Information9.8%
US avg: 11.5%
Agriculture, forestry, fishing8.3%
US avg: 1.9%
Retail trade8%
US avg: 10.9%
Construction7.8%
US avg: 1.4%
Wholesale trade6.2%
US avg: 7.2%
Other services5.3%
US avg: 7%
Public administration2.9%
US avg: 4.9%
Finance & insurance2.6%
US avg: 5.1%
Transportation & warehousing2.5%
US avg: 3.1%
Arts, entertainment, food2.1%
US avg: 2.4%
Professional, scientific, technical2.1%
US avg: 4.2%
Education & health services0.5%
US avg: 0.9%
Manufacturing0.4%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$576,500
+72%inflation adjusted, since 2000
from $264,100 in 2000
US average: $225,659
1990 – 2024
$1,265
+20%inflation adjusted, since 2000
from $830 in 2000
US average: $853
37.9%
−18.2 ptssince 2000
from 56.1% in 2000
47.3% rent
6.9%
−0.2 ptssince 2009
from 7.1% in 2009
US average: 12.1%
40.8%
−0.2 ptssince 2009
from 41.0% in 2009
US average: 30.9%
54.6%
−1.6 ptssince 2009
from 56.2% in 2009
US average: 46.8%
9.6
+70%since 2000
from 5.7 in 2000
1990 – 2024
RELATED:See current rent listings in Santa Barbara County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic56.9%(227,083)
Black2.1%(8,385)
Hispanic / Latino34.2%(136,668)
Asian3.9%(15,713)
Other0%
Diversity Score66.4%(265,027)
2010
White, non-Hispanic47.9%(203,122)
Black1.7%(7,242)
Hispanic / Latino42.9%(181,687)
Asian4.6%(19,591)
Other2.7%(11,508)
Diversity Score72.8%(308,407)
73
+10%since 2000
from 66 in 2000
1990 – 2024
Section 05

Education

31.0%
+1.6 ptssince 2000
from 29.4% in 2000
US average: 27.9%
High school or higher
80.1%
+0.9 ptssince 2000
from 79.2% in 2000
US average: 84.9%
12.4%
+1.0 ptssince 2000
from 11.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

19.5 min
+45%since 2000
from 13.5 min in 2000
US average: 25.2
65.8%
−0.6 ptssince 2009
from 66.4% in 2009
US average: 76.2%
15.3%
+0.1 ptssince 2009
from 15.2% in 2009
US average: 10.4%
3.8%
Unchangedsince 2009
from 3.8% in 2009
US average: 4.7%
5.8%
+0.1 ptssince 2009
from 5.7% in 2009
US average: 4.1%
4.6%
+0.4 ptssince 2009
from 4.2% in 2009
US average: 2.8%
3.6%
Unchangedsince 2009
from 3.6% in 2009
US average: 0.5%
6.6%
+0.4 ptssince 2009
from 6.2% in 2009
US average: 8.7%
Section 07

Work & employment

14.5%
−0.6 ptssince 2009
from 15.1% in 2009
US average: 12.9%
34.8%
−28.4 ptssince 2009
from 63.1% in 2009
US average: 35.2%
Section 08

People & community

50.2%
−0.2 ptssince 2009
from 50.4% in 2009
49.8%
+0.2 ptssince 2009
from 49.6% in 2009
23.7%
+1.6 ptssince 2009
from 22.2% in 2009
US average: 12.8%
8.8%
−41.1 ptssince 2009
from 50.0% in 2009
US average: 9.9%
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Frequently asked

How many people live in Santa Barbara County, California?

Santa Barbara County, California has about 423,895 residents according to the 2010 American Community Survey.

What is the median household income in Santa Barbara County, California?

The typical household in Santa Barbara County, California earns about $60,078 a year. Half of households make more than that, and half make less.

Is Santa Barbara County, California expensive?

In Santa Barbara County, California, the median home is worth about $576,500, and the typical rent is about $1,265 a month.

How educated are people in Santa Barbara County, California?

About 31.0% of adults age 25 and over in Santa Barbara County, California hold a bachelor's degree or higher.

What is the poverty rate in Santa Barbara County, California?

About 14.3% of people in Santa Barbara County, California live below the federal poverty line.

Has Santa Barbara County, California grown since 1990?

Yes, Santa Barbara County, California has grown since 1990. The population has added about 54,287 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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