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CITY · 2020 ACS

Wauwatosa

Wisconsin · 48,387 residents · 13.227 sq mi
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The short version

Wauwatosa is wealthier than most US places, with a median household income of $84,306. Population has held roughly steady since 2000. 59% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $251,300. Poverty is rare here, at 5.9% of residents. Households here earn about 33% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 37.7
US median: 38.8
More educated
59% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
48,387
+2%since 2000
from 47,271 in 2000
1990 – 2025
Population density
3,658 / sq mi
+2%since 2000
from 3,574 / sq mi in 2000
US average: 280
Median age
37.7
−4%since 2000
from 39.1 in 2000
US average: 38.8
Population, 1990 – 2024
45K46K47K49K50K1990201020202024Wauwatosa
202449K
1990201020202024
Section 02

Income & economy

Median household income
$84,306
+3%inflation adjusted, since 2000
from $54,519 in 2000
US average: $66,278
1990 – 2024
Per capita income
$46,299
+61%since 2000
from $28,834 in 2000
US average: $35,364
Households earning $100K+
54.7%
+13.2 ptssince 2009
from 41.5% in 2009
US average: 43.9%
Poverty rate
5.9%
+2.1 ptssince 2000
from 3.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade11.6%
US avg: 10%
Other services9.4%
US avg: 6.6%
Information7.8%
US avg: 11.1%
Public administration7.3%
US avg: 4.7%
Wholesale trade3.7%
US avg: 6.7%
Transportation & warehousing3.2%
US avg: 2.5%
Finance & insurance2.8%
US avg: 5.5%
Arts, entertainment, food2.6%
US avg: 2%
Professional, scientific, technical2%
US avg: 4.7%
Education & health services0.8%
US avg: 0.8%
Agriculture, forestry, fishing0.2%
US avg: 1.7%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$251,300
+21%inflation adjusted, since 2000
from $138,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,121
+6%inflation adjusted, since 2000
from $702 in 2000
US average: $1,124
Owner-occupied
60.4%
−7.4 ptssince 2000
from 67.8% in 2000
39.6% rent
Afford Score
3.0
+17%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Wauwatosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.9%(43,935)
Black2%(955)
Hispanic / Latino1.7%(813)
Asian1.9%(912)
Other0%
Diversity Score13.8%(6,534)
2020
White, non-Hispanic81.4%(39,388)
Black5.9%(2,840)
Hispanic / Latino4.6%(2,219)
Asian3.4%(1,659)
Other4.4%(2,123)
Diversity Score40.5%(19,615)
Diversity Score
41
+193%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
59.1%
+11.4 ptssince 2000
from 47.6% in 2000
US average: 32.9%
High school or higher
97.4%
+4.0 ptssince 2000
from 93.4% in 2000
US average: 88.5%
Graduate degree
24.8%
+7.7 ptssince 2000
from 17.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.0 min
+89%since 2000
from 11.1 min in 2000
US average: 26.9
Drive alone to work
81.5%
−3.7 ptssince 2009
from 85.2% in 2009
US average: 75.1%
No vehicle available
8.8%
+2.4 ptssince 2009
from 6.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.4%
−1.4 ptssince 2011
from 3.8% in 2011
US average: 5.4%
Labor force participation
66.4%
−3.0 ptssince 2011
from 69.4% in 2011
US average: 63.4%
Management & professional
57.0%
−18.0 ptssince 2009
from 75.1% in 2009
US average: 39.3%
Section 08

People & community

Male
46.8%
−0.5 ptssince 2009
from 47.3% in 2009
Female
53.2%
+0.5 ptssince 2009
from 52.7% in 2009
Foreign born
5.7%
+0.8 ptssince 2009
from 4.9% in 2009
US average: 13.5%
Uninsured
2.1%
−93.9 ptssince 2013
from 96.0% in 2013
US average: 8.8%
Drill deeper

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Compare Wauwatosa to nearby cities

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Milwaukee
Income$54,234−36%
Home value$184,000−27%
Population562,407+1056%
SEE FULL COMPARISON →
WAUWATOSA VS
West Allis
Income$67,611−20%
Home value$203,800−19%
Population60,119+24%
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WAUWATOSA VS
Brookfield
Income$129,548+54%
Home value$443,900+77%
Population41,448−15%
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WAUWATOSA VS
Glendale
Income$78,092−7%
Home value$282,800+13%
Population14,795−70%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wauwatosa, Wisconsin?

Wauwatosa, Wisconsin has about 48,387 residents according to the 2020 American Community Survey.

What is the median household income in Wauwatosa, Wisconsin?

The typical household in Wauwatosa, Wisconsin earns about $84,306 a year. Half of households make more than that, and half make less.

Is Wauwatosa, Wisconsin expensive?

In Wauwatosa, Wisconsin, the median home is worth about $251,300, and the typical rent is about $1,121 a month.

How educated are people in Wauwatosa, Wisconsin?

About 59.1% of adults age 25 and over in Wauwatosa, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wauwatosa, Wisconsin?

About 5.9% of people in Wauwatosa, Wisconsin live below the federal poverty line.

Has Wauwatosa, Wisconsin grown since 1990?

Yes, Wauwatosa, Wisconsin has shrunk since 1990. The population has lost about 979 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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