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CITY

Rockwood

Virginia · 10,010 residents · 5.424 sq mi
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The short version

Rockwood is wealthier than most US places, with a median household income of $97,992. Population has held roughly steady since 2023. 49% of adults hold a bachelor's degree or higher. Median home value is $354,400. Poverty is rare here, at 4.7% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.5
US median: 38.9
More educated
49% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
10,010
+13%since 2023
from 8,834 in 2023
2010 – 2024
Population density
1,846 / sq mi
+13%since 2023
from 1,629 / sq mi in 2023
US average: 281
Median age
39.5
−7%since 2023
from 42.4 in 2023
US average: 38.9
Population, 2010 – 2024
7K8K9K10K10K201020202024Rockwood
202410K
201020202024
Section 02

Income & economy

Median household income
$97,992
+5%inflation adjusted, since 2023
from $90,804 in 2023
US average: $82,259
2010 – 2024
Per capita income
$46,091
+4%since 2023
from $44,308 in 2023
US average: $44,673
Households earning $100K+
62.7%
+3.3 ptssince 2023
from 59.4% in 2023
US average: 53.3%
Poverty rate
4.7%
−1.1 ptssince 2023
from 5.8% in 2023
US average: 12.5%
Income inequality (Gini)
0.365
+5%since 2023
from 0.347 in 2023
US average: 0.476
Workforce by industry, 2024
Information13%
US avg: 10.8%
Retail trade10.5%
US avg: 9.9%
Finance & insurance9.5%
US avg: 5.9%
Professional, scientific, technical8.4%
US avg: 5.1%
Other services7%
US avg: 6.7%
Wholesale trade5.9%
US avg: 6.9%
Public administration4.4%
US avg: 4.8%
Transportation & warehousing3.1%
US avg: 2.2%
Arts, entertainment, food2.1%
US avg: 1.9%
Education & health services1%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$354,400
+10%inflation adjusted, since 2023
from $312,500 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$1,744
−10%inflation adjusted, since 2023
from $1,875 in 2023
US average: $1,442
Owner-occupied
76.6%
−5.8 ptssince 2023
from 82.4% in 2023
23.4% rent
Vacancy rate
1.4%
−1.3 ptssince 2023
from 2.7% in 2023
US average: 10.0%
Owner cost-burdened
18.4%
−1.8 ptssince 2023
from 20.2% in 2023
US average: 22.9%
Renter cost-burdened
36.6%
+6.5 ptssince 2023
from 30.1% in 2023
US average: 47.4%
Afford Score
3.6
+5%since 2023
from 3.4 in 2023
2010 – 2024
Gentrification Score
45
RELATED:See current rent listings in Rockwood on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic64.7%(5,717)
Black16.8%(1,484)
Hispanic / Latino9.4%(827)
Asian2.9%(252)
Other6.3%(554)
Diversity Score67.4%(5,957)
2024
White, non-Hispanic65.7%(6,572)
Black20%(2,007)
Hispanic / Latino6.8%(684)
Asian3.6%(358)
Other3.9%(389)
Diversity Score65.2%(6,523)
Diversity Score
65
−3%since 2023
from 67 in 2023
2010 – 2024
Section 05

Education

Bachelor's degree or higher
49.0%
+4.3 ptssince 2023
from 44.6% in 2023
US average: 35.6%
High school or higher
95.4%
+1.6 ptssince 2023
from 93.8% in 2023
US average: 89.6%
Graduate degree
18.6%
+4.4 ptssince 2023
from 14.2% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.8 min
−3%since 2023
from 24.7 min in 2023
US average: 26.5
Drive alone to work
72.9%
−3.7 ptssince 2023
from 76.6% in 2023
US average: 68.9%
Carpooled to work
4.4%
−1.2 ptssince 2023
from 5.6% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
20.5%
+3.4 ptssince 2023
from 17.2% in 2023
US average: 15.0%
Walked to work
0.7%
+0.6 ptssince 2023
from 0.0% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
4.1%
−0.8 ptssince 2023
from 4.9% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−0.8 ptssince 2023
from 3.1% in 2023
US average: 5.2%
Labor force participation
60.7%
−1.5 ptssince 2023
from 62.2% in 2023
US average: 63.5%
Self-employed
10.0%
−0.1 ptssince 2023
from 10.1% in 2023
US average: 13.1%
Management & professional
49.6%
+2.4 ptssince 2023
from 47.2% in 2023
US average: 42.5%
Section 08

People & community

Male
48.3%
+1.5 ptssince 2023
from 46.8% in 2023
Female
51.7%
−1.5 ptssince 2023
from 53.2% in 2023
Foreign born
10.6%
−1.9 ptssince 2023
from 12.5% in 2023
US average: 14.1%
Veterans
8.5%
−2.0 ptssince 2023
from 10.5% in 2023
US average: 6.2%
With a disability
15.6%
+1.7 ptssince 2023
from 13.9% in 2023
US average: 13.3%
Uninsured
2.3%
−0.4 ptssince 2023
from 2.7% in 2023
US average: 8.4%
Broadband at home
97.2%
+0.5 ptssince 2023
from 96.7% in 2023
US average: 91.0%
English only at home
88.3%
+2.0 ptssince 2023
from 86.3% in 2023
US average: 77.7%
Spanish at home
6.8%
−2.2 ptssince 2023
from 9.0% in 2023
US average: 13.6%
Drill deeper

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Compare Rockwood to nearby cities

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Home value$317,000−11%
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ROCKWOOD VS
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Home value$365,200+3%
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ROCKWOOD VS
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Income$110,084+12%
Home value$408,500+15%
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ROCKWOOD VS
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Income$107,396+10%
Home value$376,000+6%
Population13,730+37%
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Frequently asked

How many people live in Rockwood, Virginia?

Rockwood, Virginia has about 10,010 residents according to the 2024 American Community Survey.

What is the median household income in Rockwood, Virginia?

The typical household in Rockwood, Virginia earns about $97,992 a year. Half of households make more than that, and half make less.

Is Rockwood, Virginia expensive?

In Rockwood, Virginia, the median home is worth about $354,400, and the typical rent is about $1,744 a month.

How educated are people in Rockwood, Virginia?

About 49.0% of adults age 25 and over in Rockwood, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Rockwood, Virginia?

About 4.7% of people in Rockwood, Virginia live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →