Southlake is home to 31,137 people in Texas. That is roughly 219% ahead of the Texas median. The median household earns $250,000+, about 204% above the national median. 75% of adults hold a bachelor's degree, against 36% nationally. Home values have roughly tripled since 2000, reaching $1,014,500. 95% of homes are owner-occupied.
At a glance
Wealthier
median household income $250,000+, above the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
More educated
75% hold a bachelor's degree
US average: 36%
Less affordable
home values up 65%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Southlake
What changed most since 1990
Population7,066 → 31,137(+341%)US over the same years: +35%
Adults with a bachelor's degree34.4% → 74.6%(+40.2 pts)US over the same years: +15.3 pts
Median home value (2024 dollars)$403,212 → $1,014,500(+152%)US over the same years: +67%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)28%(322)
US avg: 26.4%
Gulf War (1990s)34.8%(401)
US avg: 24.3%
Vietnam era25.4%(292)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 1,151 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Southlake, decade by decade
Southlake population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
7,066
$141,602
$403,212
34.4%
14.9
2000
21,519
$239,637
$614,626
59.2%
19.0
2010
26,575
$262,161
$681,739
68.7%
35.8
2020
31,265
$271,037
$844,791
68.9%
62.0
2024
31,137
$250,000+
$1,014,500
74.6%
61.3
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
Southlake, Texas has about 31,137 residents according to the 2024 American Community Survey.
What is the median household income in Southlake, Texas?
The typical household in Southlake, Texas earns $250,000 or more a year. The Census Bureau does not publish medians above that cap, so the exact figure is not known.
Is Southlake, Texas expensive?
In Southlake, Texas, the median home is worth about $1,014,500, and the typical rent is $3,500 or more a month.
How educated are people in Southlake, Texas?
About 74.6% of adults age 25 and over in Southlake, Texas hold a bachelor's degree or higher.
What is the poverty rate in Southlake, Texas?
About 1.5% of people in Southlake, Texas live below the federal poverty line.
Has Southlake, Texas grown since 1990?
Yes, Southlake, Texas has grown since 1990. The population has added about 24,071 residents, a change of about 341 percent over that period.
