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CITY · 2010 ACS

San Marcos

Texas · 44,894 residents · 38.871 sq mi
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The short version

San Marcos has notably lower household income than the US average, with a median household income of $26,734. Population has grown 29% since 2000. Median home value has risen by half since 2000, reaching $121,700. At a median age of 23.1, residents skew younger than the country as a whole. The poverty rate of 36.9% is well above the national figure. Households here earn about 46% less than the Texas median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 23.1
US median: 37.2
Average education
30% hold a bachelor's degree
US average: 28%
Less affordable
home values up 26%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
44,894
+29%since 2000
from 34,733 in 2000
1990 – 2025
Population density
1,155 / sq mi
+29%since 2000
from 894 / sq mi in 2000
US average: 261
Median age
23.1
−1%since 2000
from 23.3 in 2000
US average: 37.2
Population, 1990 – 2024
25K37K50K62K75K1990201020202024San Marcos
202471K
1990201020202024
Section 02

Income & economy

Median household income
$26,734
−18%inflation adjusted, since 2000
from $25,809 in 2000
US average: $52,703
1990 – 2024
Per capita income
$15,021
+12%since 2000
from $13,468 in 2000
US average: $27,286
Households earning $100K+
12.9%
−0.9 ptssince 2009
from 13.8% in 2009
US average: 33.3%
Poverty rate
36.9%
+8.4 ptssince 2000
from 28.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.500
US average: 0.461
Workforce by industry, 2010
Information18.8%
US avg: 11.5%
Wholesale trade5.3%
US avg: 7.2%
Retail trade4.3%
US avg: 10.9%
Other services3.7%
US avg: 7%
Finance & insurance1.8%
US avg: 5.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Public administration1.8%
US avg: 4.9%
Professional, scientific, technical1.6%
US avg: 4.2%
Transportation & warehousing1.4%
US avg: 3.1%
Agriculture, forestry, fishing0.5%
US avg: 1.9%
Manufacturing0.3%
US avg: 0.5%
Education & health services0.2%
US avg: 0.9%
Construction0.2%
US avg: 1.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$121,700
+26%inflation adjusted, since 2000
from $76,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$765
−3%inflation adjusted, since 2000
from $622 in 2000
US average: $853
Owner-occupied
16.5%
−13.7 ptssince 2000
from 30.2% in 2000
73.7% rent
Vacancy rate
8.3%
+0.1 ptssince 2009
from 8.2% in 2009
US average: 12.1%
Owner cost-burdened
28.5%
+2.6 ptssince 2009
from 25.9% in 2009
US average: 30.9%
Renter cost-burdened
60.5%
−0.9 ptssince 2009
from 61.4% in 2009
US average: 46.8%
Afford Score
4.6
+55%since 2000
from 2.9 in 2000
1990 – 2024
RELATED:See current rent listings in San Marcos on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic55.2%(19,165)
Black5.4%(1,860)
Hispanic / Latino36.5%(12,676)
Asian1.2%(418)
Other0%
Diversity Score67.9%(23,589)
2010
White, non-Hispanic53.7%(24,098)
Black5%(2,244)
Hispanic / Latino37.8%(16,967)
Asian1.5%(659)
Other1%(464)
Diversity Score69.6%(31,265)
Diversity Score
70
+3%since 2000
from 68 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.8%
+0.9 ptssince 2000
from 29.0% in 2000
US average: 27.9%
High school or higher
83.3%
+3.7 ptssince 2000
from 79.5% in 2000
US average: 84.9%
Graduate degree
9.3%
−1.8 ptssince 2000
from 11.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.4 min
+36%since 2000
from 15.7 min in 2000
US average: 25.2
Drive alone to work
77.0%
−0.3 ptssince 2009
from 77.2% in 2009
US average: 76.2%
Carpooled to work
8.8%
+0.1 ptssince 2009
from 8.7% in 2009
US average: 10.4%
Public transit
2.5%
−0.4 ptssince 2009
from 2.9% in 2009
US average: 4.7%
Worked from home
4.8%
+0.5 ptssince 2009
from 4.3% in 2009
US average: 4.1%
Walked to work
5.6%
−0.3 ptssince 2009
from 5.9% in 2009
US average: 2.8%
Biked to work
0.7%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 0.5%
No vehicle available
5.5%
−1.3 ptssince 2009
from 6.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.6%
−0.1 ptssince 2009
from 16.7% in 2009
US average: 12.9%
Management & professional
27.4%
−33.9 ptssince 2009
from 61.3% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
+0.2 ptssince 2009
from 49.5% in 2009
Female
50.3%
−0.2 ptssince 2009
from 50.5% in 2009
Foreign born
5.7%
Unchangedsince 2009
from 5.6% in 2009
US average: 12.8%
Veterans
5.2%
−43.8 ptssince 2009
from 49.0% in 2009
US average: 9.9%
Drill deeper

Places similar to San Marcos

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Head to head

Compare San Marcos to nearby cities

SAN MARCOS VS
Kyle
Income$90,323+238%
Home value$334,600+175%
Population69,917−10%
SEE FULL COMPARISON →
SAN MARCOS VS
Lockhart
Income$68,400+156%
Home value$251,600+107%
Population18,159−77%
SEE FULL COMPARISON →
SAN MARCOS VS
Buda
Income$123,766+363%
Home value$446,600+267%
Population16,166−79%
SEE FULL COMPARISON →
SAN MARCOS VS
New Braunfels
Income$86,021+222%
Home value$339,400+179%
Population122,492+57%
SEE FULL COMPARISON →
Frequently asked

How many people live in San Marcos, Texas?

San Marcos, Texas has about 44,894 residents according to the 2010 American Community Survey.

What is the median household income in San Marcos, Texas?

The typical household in San Marcos, Texas earns about $26,734 a year. Half of households make more than that, and half make less.

Is San Marcos, Texas expensive?

In San Marcos, Texas, the median home is worth about $121,700, and the typical rent is about $765 a month.

How educated are people in San Marcos, Texas?

About 29.8% of adults age 25 and over in San Marcos, Texas hold a bachelor's degree or higher.

What is the poverty rate in San Marcos, Texas?

About 36.9% of people in San Marcos, Texas live below the federal poverty line.

Has San Marcos, Texas grown since 1990?

Yes, San Marcos, Texas has grown since 1990. The population has added about 16,151 residents, a change of about 56 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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