With 9,482 people, Florence is a city in Oregon. At a median age of 60.8, this is an older place than the country as a whole. Households here earn about 36% less than in Oregon as a whole. 25% of adults hold a bachelor's degree or higher. Getting to work takes 15 minutes on average. The population is up 31% since 2000.
At a glance
Lower income
median household income $53,333, below the US median
US median: $82,259
Older
median age 60.8
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 87%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Florence
What changed most since 1990
Median home value (2024 dollars)$133,444 → $358,300(+169%)US over the same years: +67%
Median age46.1 → 60.8(+14.7 years)US over the same years: +6.0 years
White share95.3% → 87.9%(−7.4 pts)US over the same years: −17.8 pts
Florence's population equals 2.5% of Lane County's. Its number of people who work from home equals 0.9% of the county's. Its number of residents 65 and older equals 5.1% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)9.5%(94)
US avg: 26.4%
Gulf War (1990s)5.6%(55)
US avg: 24.3%
Vietnam era51.1%(504)
US avg: 33.1%
Korean War6.8%(67)
US avg: 4.5%
World War II2.6%(26)
US avg: 1%
Share of the 987 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Florence, decade by decade
Florence population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
5,162
$45,580
$133,444
16.2%
11.4
2000
7,263
$55,570
$191,820
17.5%
13.9
2010
8,466
$48,316
$316,486
19.6%
25.3
2020
9,396
$59,322
$313,191
28.2%
33.1
2024
9,482
$53,333
$358,300
25.0%
27.8
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
