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CITY · 2020 ACS

Florence

Oregon · 9,396 residents · 5.54 sq mi
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The short version

Florence has notably lower household income than the US average, with a median household income of $48,944. Population has grown 29% since 2000. Median home value has more than doubled since 2000, reaching $258,400. With a median age of 61.8, the population is older than the US median of 38.8. Households here earn about 25% less than the Oregon median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 61.8
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Less affordable
home values up 63%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
9,396
+29%since 2000
from 7,263 in 2000
1990 – 2025
Population density
1,696 / sq mi
+29%since 2000
from 1,311 / sq mi in 2000
US average: 280
Median age
61.8
+11%since 2000
from 55.8 in 2000
US average: 38.8
Population, 1990 – 2024
5K6K7K9K10K1990201020202024Florence
20249K
1990201020202024
Section 02

Income & economy

Median household income
$48,944
+7%inflation adjusted, since 2000
from $30,505 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,184
+84%since 2000
from $18,008 in 2000
US average: $35,364
Households earning $100K+
31.7%
+15.8 ptssince 2009
from 15.9% in 2009
US average: 43.9%
Poverty rate
12.3%
−2.1 ptssince 2000
from 14.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.2%
US avg: 11.1%
Wholesale trade8.5%
US avg: 6.7%
Retail trade6.5%
US avg: 10%
Other services5%
US avg: 6.6%
Public administration2.1%
US avg: 4.7%
Finance & insurance1.6%
US avg: 5.5%
Professional, scientific, technical1.6%
US avg: 4.7%
Agriculture, forestry, fishing1%
US avg: 1.7%
Construction1%
US avg: 1.2%
Arts, entertainment, food0.8%
US avg: 2%
Transportation & warehousing0.3%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$258,400
+63%inflation adjusted, since 2000
from $105,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$951
+21%inflation adjusted, since 2000
from $524 in 2000
US average: $1,124
Owner-occupied
65.5%
−2.1 ptssince 2000
from 67.5% in 2000
34.5% rent
Afford Score
5.3
+53%since 2000
from 3.5 in 2000
1990 – 2024
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.2%(6,843)
Black0.3%(19)
Hispanic / Latino2.4%(172)
Asian0.5%(38)
Other0%
Diversity Score7.9%(573)
2020
White, non-Hispanic85.5%(8,029)
Black0.4%(38)
Hispanic / Latino6%(565)
Asian1.3%(123)
Other2.9%(268)
Diversity Score25.4%(2,387)
Diversity Score
25
+222%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.2%
+10.8 ptssince 2000
from 17.5% in 2000
US average: 32.9%
High school or higher
89.5%
+4.3 ptssince 2000
from 85.2% in 2000
US average: 88.5%
Graduate degree
11.1%
+2.9 ptssince 2000
from 8.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
13.7 min
+20%since 2000
from 11.4 min in 2000
US average: 26.9
Drive alone to work
68.8%
−5.1 ptssince 2009
from 73.9% in 2009
US average: 75.1%
No vehicle available
6.4%
−1.6 ptssince 2009
from 8.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.5%
−1.0 ptssince 2011
from 6.5% in 2011
US average: 5.4%
Labor force participation
38.1%
−3.4 ptssince 2011
from 41.5% in 2011
US average: 63.4%
Management & professional
33.8%
−23.9 ptssince 2009
from 57.7% in 2009
US average: 39.3%
Section 08

People & community

Male
44.4%
−1.6 ptssince 2009
from 46.0% in 2009
Female
55.6%
+1.6 ptssince 2009
from 54.0% in 2009
Foreign born
8.7%
+4.6 ptssince 2009
from 4.1% in 2009
US average: 13.5%
Uninsured
6.1%
−78.6 ptssince 2013
from 84.7% in 2013
US average: 8.8%
Drill deeper

Places similar to Florence

Seaford
Pop 9,165
Brooksville
Pop 10,145
Hudson
Pop 11,254
Georgetown
Pop 8,291
Places similar to Florence
Head to head

Compare Florence to nearby cities

FLORENCE VS
North Bend
Income$81,320+66%
Home value$352,300+36%
Population9,966+5%
SEE FULL COMPARISON →
FLORENCE VS
Coos Bay
Income$56,524+15%
Home value$306,900+19%
Population15,686+66%
SEE FULL COMPARISON →
FLORENCE VS
Newport
Income$60,568+24%
Home value$441,400+71%
Population10,383+10%
SEE FULL COMPARISON →
FLORENCE VS
River Road
Income$81,589+67%
Home value$397,800+54%
Population8,862−6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Florence, Oregon?

Florence, Oregon has about 9,396 residents according to the 2020 American Community Survey.

What is the median household income in Florence, Oregon?

The typical household in Florence, Oregon earns about $48,944 a year. Half of households make more than that, and half make less.

Is Florence, Oregon expensive?

In Florence, Oregon, the median home is worth about $258,400, and the typical rent is about $951 a month.

How educated are people in Florence, Oregon?

About 28.2% of adults age 25 and over in Florence, Oregon hold a bachelor's degree or higher.

What is the poverty rate in Florence, Oregon?

About 12.3% of people in Florence, Oregon live below the federal poverty line.

Has Florence, Oregon grown since 1990?

Yes, Florence, Oregon has grown since 1990. The population has added about 4,234 residents, a change of about 82 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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