CensusEasy
CITY · 2010 ACS

Ashland

Oregon · 20,078 residents · 6.636 sq mi
Time machine
COMPARE TO
Part of the Medford metro area
Compare
The short version

Ashland has lower-than-average household income, with a median household income of $40,140. Population has held roughly steady since 2000. 55% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $408,400. With a median age of 42.9, the population is older than the US median of 37.2. Despite a median home value of $408,400, the poverty rate sits 36% above the US average — a pattern often seen in resort and college towns.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 42.9
US median: 37.2
More educated
55% hold a bachelor's degree
US average: 28%
Less affordable
home values up 74%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
20,078
+3%since 2000
from 19,522 in 2000
1990 – 2025
Population density
3,026 / sq mi
+3%since 2000
from 2,942 / sq mi in 2000
US average: 261
Median age
42.9
+13%since 2000
from 37.9 in 2000
US average: 37.2
Population, 1990 – 2024
16K17K19K20K22K1990201020202024Ashland
202421K
1990201020202024
Section 02

Income & economy

Median household income
$40,140
−3%inflation adjusted, since 2000
from $32,670 in 2000
US average: $52,703
1990 – 2024
Per capita income
$28,336
+33%since 2000
from $21,292 in 2000
US average: $27,286
Households earning $100K+
23.8%
+1.0 ptssince 2009
from 22.8% in 2009
US average: 33.3%
Poverty rate
18.8%
−0.8 ptssince 2000
from 19.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.498
US average: 0.461
Workforce by industry, 2010
Information11.9%
US avg: 11.5%
Retail trade4.9%
US avg: 10.9%
Wholesale trade4.8%
US avg: 7.2%
Other services3.3%
US avg: 7%
Arts, entertainment, food2.5%
US avg: 2.4%
Finance & insurance1.9%
US avg: 5.1%
Professional, scientific, technical1.8%
US avg: 4.2%
Transportation & warehousing1.7%
US avg: 3.1%
Public administration1.3%
US avg: 4.9%
Agriculture, forestry, fishing0.7%
US avg: 1.9%
Construction0.7%
US avg: 1.4%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$408,400
+74%inflation adjusted, since 2000
from $185,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$825
+12%inflation adjusted, since 2000
from $582 in 2000
US average: $853
Owner-occupied
32.9%
−19.3 ptssince 2000
from 52.2% in 2000
48.4% rent
Vacancy rate
8.7%
+0.3 ptssince 2009
from 8.4% in 2009
US average: 12.1%
Owner cost-burdened
34.0%
+1.9 ptssince 2009
from 32.2% in 2009
US average: 30.9%
Renter cost-burdened
59.8%
+0.8 ptssince 2009
from 59.0% in 2009
US average: 46.8%
Afford Score
10.2
+80%since 2000
from 5.7 in 2000
1990 – 2024
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90%(17,566)
Black0.6%(110)
Hispanic / Latino3.6%(695)
Asian1.8%(359)
Other0%
Diversity Score14.8%(2,895)
2010
White, non-Hispanic87.4%(17,540)
Black1.1%(211)
Hispanic / Latino5.1%(1,028)
Asian2.1%(413)
Other5.7%(1,148)
Diversity Score31.3%(6,276)
Diversity Score
31
+111%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
54.8%
+4.2 ptssince 2000
from 50.6% in 2000
US average: 27.9%
High school or higher
96.4%
+1.8 ptssince 2000
from 94.6% in 2000
US average: 84.9%
Graduate degree
25.9%
+4.6 ptssince 2000
from 21.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
16.1 min
+42%since 2000
from 11.3 min in 2000
US average: 25.2
Drive alone to work
61.1%
−1.2 ptssince 2009
from 62.3% in 2009
US average: 76.2%
Carpooled to work
6.2%
−1.2 ptssince 2009
from 7.5% in 2009
US average: 10.4%
Public transit
1.3%
+0.1 ptssince 2009
from 1.3% in 2009
US average: 4.7%
Worked from home
13.3%
+1.1 ptssince 2009
from 12.3% in 2009
US average: 4.1%
Walked to work
11.5%
+0.1 ptssince 2009
from 11.4% in 2009
US average: 2.8%
Biked to work
5.2%
+0.5 ptssince 2009
from 4.7% in 2009
US average: 0.5%
No vehicle available
7.2%
−0.5 ptssince 2009
from 7.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.6%
+1.0 ptssince 2009
from 13.5% in 2009
US average: 12.9%
Management & professional
45.5%
−28.7 ptssince 2009
from 74.2% in 2009
US average: 35.2%
Section 08

People & community

Male
43.7%
−0.4 ptssince 2009
from 44.1% in 2009
Female
56.3%
+0.4 ptssince 2009
from 55.9% in 2009
Foreign born
5.6%
+0.3 ptssince 2009
from 5.2% in 2009
US average: 12.8%
Veterans
11.4%
−32.3 ptssince 2009
from 43.7% in 2009
US average: 9.9%
Drill deeper

Places similar to Ashland

Fort Walton Beach
Pop 21,097
Florida Ridge
Pop 20,889
Englewood
Pop 20,091
Ojus
Pop 19,198
Places similar to Ashland
Head to head

Compare Ashland to nearby cities

ASHLAND VS
Medford
Income$73,230+82%
Home value$417,100+2%
Population86,494+314%
SEE FULL COMPARISON →
ASHLAND VS
Central Point
Income$86,058+114%
Home value$389,100−5%
Population19,139−8%
SEE FULL COMPARISON →
ASHLAND VS
White City
Income$71,175+77%
Home value$302,400−26%
Population10,750−49%
SEE FULL COMPARISON →
ASHLAND VS
Eagle Point
Income$84,126+110%
Home value$408,700same
Population9,861−53%
SEE FULL COMPARISON →
Frequently asked

How many people live in Ashland, Oregon?

Ashland, Oregon has about 20,078 residents according to the 2010 American Community Survey.

What is the median household income in Ashland, Oregon?

The typical household in Ashland, Oregon earns about $40,140 a year. Half of households make more than that, and half make less.

Is Ashland, Oregon expensive?

In Ashland, Oregon, the median home is worth about $408,400, and the typical rent is about $825 a month.

How educated are people in Ashland, Oregon?

About 54.8% of adults age 25 and over in Ashland, Oregon hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Oregon?

About 18.8% of people in Ashland, Oregon live below the federal poverty line.

Has Ashland, Oregon grown since 1990?

Yes, Ashland, Oregon has grown since 1990. The population has added about 3,844 residents, a change of about 24 percent over that period.

Keep going

Explore from here

Up the hierarchy
Oregon
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Ashland with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →