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CITY

Ashland

Oregon · 20,889 residents (2025 est.) · 6.64 sq mi
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The short version

With 21,259 people, Ashland is a city in Oregon. This is an unusually credentialed place: 66% of adults have a four-year degree. The median age is 47.7, about 9 years above the US median. Owners hold 52% of the housing stock. The typical home is worth $583,800, having roughly tripled since 2000. People stay put here: 76% were in the same home a year ago.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 47.7
US median: 38.9
More educated
66% hold a bachelor's degree
US average: 36%
Less affordable
home values up 73%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

21,259
+9%since 2000
from 19,522 in 2000
20,889 in 2025 (Census Bureau estimate)
1990 – 2025
3,204 / sq mi
+1%since 2009
from 3,157 / sq mi in 2009
US average: 281
47.7
+26%since 2000
from 37.9 in 2000
US average: 38.9
Land area
6.64 sq mi
Population, 19902024
16K17K19K20K22K19902000201020202024Ashland
202421K
1990201020202024
Age distribution, 2024
Under 53.2%(672)
US avg: 5.6%
5 to 92.9%(614)
US avg: 6%
10 to 143.8%(810)
US avg: 6.4%
15 to 197.5%(1,594)
US avg: 6.6%
20 to 248.7%(1,848)
US avg: 6.5%
25 to 349.8%(2,079)
US avg: 13.7%
35 to 4411.5%(2,440)
US avg: 13.2%
45 to 5411%(2,337)
US avg: 12.2%
55 to 6411.8%(2,503)
US avg: 12.7%
65 to 7416.7%(3,552)
US avg: 10.2%
75 to 848.5%(1,806)
US avg: 5.1%
85 and over4.7%(1,004)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$68,028
+14%inflation adjusted, since 2000
from $32,670 in 2000
US average: $82,259
1990 – 2024
$50,414
+137%since 2000
from $21,292 in 2000
US average: $44,673
Households earning $100K+
45.9%
+23.1 ptssince 2009
from 22.8% in 2009
US average: 53.3%
15.2%
−4.4 ptssince 2000
from 19.6% in 2000
US average: 12.5%
0.518
+4%since 2010
from 0.498 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.1%
US avg: 10.8%
Arts, entertainment, food6.2%
US avg: 1.9%
Retail trade4.9%
US avg: 9.9%
Other services3.9%
US avg: 6.7%
Wholesale trade3%
US avg: 6.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.2%
US avg: 1.2%
Public administration2.1%
US avg: 4.8%
Finance & insurance1.8%
US avg: 5.9%
Professional, scientific, technical1.2%
US avg: 5.1%
Transportation & warehousing1%
US avg: 2.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.4%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$583,800
+73%inflation adjusted, since 2000
from $185,000 in 2000
US average: $376,019
1990 – 2024
$1,387
+31%inflation adjusted, since 2000
from $582 in 2000
US average: $1,442
51.6%
−0.6 ptssince 2000
from 52.2% in 2000
48.4% rent
8.3%
Unchangedsince 2009
from 8.4% in 2009
US average: 10.0%
1.91 people
−9%since 2009
from 2.09 people in 2009
US average: 2.54
21.6%
−10.6 ptssince 2009
from 32.2% in 2009
US average: 22.9%
53.1%
−5.9 ptssince 2009
from 59.0% in 2009
US average: 47.4%
8.6
−16%since 2009
from 10.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
61
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic90%(17,566)
Black0.6%(110)
Hispanic / Latino3.6%(695)
Asian1.8%(359)
Other0%
2024
White, non-Hispanic83.7%(17,802)
Black0.1%(16)
Hispanic / Latino8.7%(1,856)
Asian1.6%(334)
Other5.9%(1,251)
36
+18%since 2009
from 30 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.4%(725)
Spaniard1.6%(331)
Costa Rican0.9%(192)
Colombian0.4%(79)
Puerto Rican0.2%(52)
Guatemalan0.2%(40)
Peruvian0.2%(33)
Salvadoran0.1%(29)
Cuban0.1%(19)
Dominican0%(10)
+ 2 more hispanic origin groups with data
Asian origin
Korean0.3%(73)
Chinese0.3%(62)
Japanese0.2%(50)
Asian Indian0.1%(26)
Indonesian0.1%(19)
Pakistani0.1%(11)
Pacific Islander origin
Samoan0.3%(55)
Tongan0.1%(26)
Ancestry
English20.3%(4,322)
German17.7%(3,772)
Irish16.7%(3,546)
Italian6.6%(1,406)
French5.3%(1,120)
Scottish4.4%(925)
Norwegian3.4%(716)
Scotch-Irish3.2%(677)
Swedish3.1%(663)
American2.8%(594)
Polish2.2%(460)
British2%(417)
+ 29 more ancestry groups with data
Dutch1.5%(327)
Danish1.3%(286)
Russian0.9%(201)
Welsh0.9%(184)
Finnish0.8%(167)
Swiss0.8%(162)
Croatian0.6%(137)
Hungarian0.6%(121)
Belgian0.5%(116)
Armenian0.5%(110)
Ukrainian0.5%(103)
Slovak0.5%(100)
Austrian0.5%(99)
Romanian0.4%(89)
Lithuanian0.4%(76)
Czech0.3%(74)
Canadian0.3%(68)
Portuguese0.3%(61)
Greek0.2%(48)
Arab0.2%(42)
Lebanese0.2%(32)
Brazilian0.1%(21)
Ethiopian0.1%(15)
Iranian0.1%(13)
Slovene0.1%(12)
Moroccan0%(10)
Israeli0%(6)
Section 05

Education

66.2%
+15.5 ptssince 2000
from 50.6% in 2000
US average: 35.6%
High school or higher
96.7%
+2.2 ptssince 2000
from 94.6% in 2000
US average: 89.6%
30.9%
+9.5 ptssince 2000
from 21.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

16.8 min
+49%since 2000
from 11.3 min in 2000
US average: 26.5
57.9%
−4.4 ptssince 2009
from 62.3% in 2009
US average: 68.9%
4.9%
−2.5 ptssince 2009
from 7.5% in 2009
US average: 8.5%
0.4%
−0.9 ptssince 2009
from 1.3% in 2009
US average: 3.2%
21.1%
+8.8 ptssince 2009
from 12.3% in 2009
US average: 15.0%
10.7%
−0.7 ptssince 2009
from 11.4% in 2009
US average: 2.4%
4.3%
−0.3 ptssince 2009
from 4.7% in 2009
US average: 0.4%
9.1%
+1.3 ptssince 2009
from 7.8% in 2009
US average: 8.3%
Section 07

Work & employment

6.2%
−3.9 ptssince 2011
from 10.1% in 2011
US average: 5.2%
57.8%
−2.7 ptssince 2011
from 60.5% in 2011
US average: 63.5%
Women 20-64 in the labor force
81.9%
+8.6 ptssince 2020
from 73.3% in 2020
US average: 74.6%
20.7%
+7.1 ptssince 2009
from 13.5% in 2009
US average: 13.1%
55.1%
+13.1 ptssince 2009
from 42.0% in 2009
US average: 42.5%
Section 08

People & community

47.2%
+3.1 ptssince 2009
from 44.1% in 2009
52.8%
−3.1 ptssince 2009
from 55.9% in 2009
6.7%
+1.5 ptssince 2009
from 5.2% in 2009
US average: 14.1%
6.6%
−4.1 ptssince 2009
from 10.8% in 2009
US average: 6.2%
12.6%
+0.6 ptssince 2012
from 12.0% in 2012
US average: 13.3%
6.0%
−11.0 ptssince 2013
from 17.0% in 2013
US average: 8.4%
90.0%
+2.1 ptssince 2017
from 87.9% in 2017
US average: 91.0%
Computer in household
96.7%
−0.2 ptssince 2020
from 96.9% in 2020
US average: 95.5%
76.4%
+1.4 ptssince 2020
from 74.9% in 2020
US average: 87.7%
92.3%
−0.5 ptssince 2016
from 92.8% in 2016
US average: 77.7%
4.1%
+1.7 ptssince 2016
from 2.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married36.2%(3,195)
Married45.3%(3,995)
Widowed2.2%(197)
Divorced16.2%(1,431)
Women 15+
Never married31.7%(3,283)
Married39.4%(4,076)
Widowed8%(829)
Divorced20.9%(2,157)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

6.0%
−11.0 ptssince 2013
from 17.0% in 2013
US average: 8.4%
45.3%
+2.6 ptssince 2020
from 42.7% in 2020
US average: 54.8%
Direct-purchase
25.1%
−0.9 ptssince 2020
from 26.0% in 2020
US average: 13.8%
30.5%
+5.3 ptssince 2020
from 25.2% in 2020
US average: 18.4%
20.2%
+1.8 ptssince 2020
from 18.4% in 2020
US average: 20.9%
VA health care
2.0%
+0.1 ptssince 2020
from 1.9% in 2020
US average: 2.2%
Any private
68.4%
+0.6 ptssince 2020
from 67.8% in 2020
US average: 67.1%
Any public
47.6%
+6.9 ptssince 2020
from 40.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)10.9%(135)
US avg: 26.4%
Gulf War (1990s)14.1%(175)
US avg: 24.3%
Vietnam era51.8%(641)
US avg: 33.1%
Korean War1.7%(21)
US avg: 4.5%
World War II0.1%(1)
US avg: 1%

Share of the 1,237 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Ashland, Oregon?

Ashland, Oregon has about 21,259 residents according to the 2024 American Community Survey.

What is the median household income in Ashland, Oregon?

The typical household in Ashland, Oregon earns about $68,028 a year. Half of households make more than that, and half make less.

Is Ashland, Oregon expensive?

In Ashland, Oregon, the median home is worth about $583,800, and the typical rent is about $1,387 a month.

How educated are people in Ashland, Oregon?

About 66.2% of adults age 25 and over in Ashland, Oregon hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Oregon?

About 15.2% of people in Ashland, Oregon live below the federal poverty line.

Has Ashland, Oregon grown since 1990?

Yes, Ashland, Oregon has grown since 1990. The population has added about 5,025 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →