United States › New Mexico › White Rock CITY
White Rock New Mexico · 5,716 residents · 7.07 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
White Rock is a city of 5,716 people in New Mexico. That is roughly 145% ahead of the New Mexico median. 71% of adults hold a bachelor's degree, against 36% nationally. 98% of homes are owner-occupied. The median household earns $156,639, about 90% above the national median. That puts it in the top 1% of US cities for household income.
At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.8
US median: 38.9
More educated
71% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 884 / sq mi in 2009
US average: 281
from 42.4 in 2000
US average: 38.9
Population, 1990 – 2024
6K 6K 6K 6K 6K 1990 2000 2010 2020 2024 White Rock Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $156,639
−7%inflation adjusted, since 2000
from $92,813 in 2000
US average: $82,259
from $36,288 in 2000
US average: $44,673
Households earning $100K+
from 74.1% in 2009
US average: 53.3%
from 1.3% in 2000
US average: 12.5%
from 0.343 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing 0%
Transportation & warehousing 0%
Professional, scientific, technical 0%
Education & health services 0%
Arts, entertainment, food 0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$500,700
+20%inflation adjusted, since 2000
from $230,000 in 2000
US average: $376,019
from 94.5% in 2000
2.4% rent
from 5.2% in 2009
US average: 10.0%
from 2.58 people in 2009
US average: 2.54
from 10.1% in 2009
US average: 22.9%
from 35.7% in 2009
US average: 47.4%
from 2.3 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 84.7%(5,121)
Hispanic / Latino 10.6%(640)
2024
White, non-Hispanic 72.4%(4,136)
Hispanic / Latino 16.9%(968)
from 48 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 19 more ancestry groups with data from 59.9% in 2000
US average: 35.6%
High school or higher
from 96.7% in 2000
US average: 89.6%
from 35.8% in 2000
US average: 14.0%
Section 06
Commute & transportation from 9.0 min in 2000
US average: 26.5
from 78.0% in 2009
US average: 68.9%
from 13.8% in 2009
US average: 8.5%
from 0.8% in 2009
US average: 3.2%
from 2.9% in 2009
US average: 15.0%
from 3.7% in 2009
US average: 2.4%
from 0.6% in 2009
US average: 0.4%
from 2.2% in 2009
US average: 8.3%
Section 07
Work & employment from 2.3% in 2011
US average: 5.2%
from 65.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 76.6% in 2020
US average: 74.6%
from 12.5% in 2009
US average: 13.1%
from 65.5% in 2009
US average: 42.5%
Section 08
People & community from 4.6% in 2009
US average: 14.1%
from 15.3% in 2009
US average: 6.2%
from 8.8% in 2012
US average: 13.3%
from 2.8% in 2013
US average: 8.4%
from 92.7% in 2017
US average: 91.0%
Computer in household
from 95.7% in 2020
US average: 95.5%
from 91.7% in 2020
US average: 87.7%
from 88.7% in 2016
US average: 77.7%
from 6.4% in 2016
US average: 13.6%
Marital status
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 2.8% in 2013
US average: 8.4%
from 87.4% in 2020
US average: 54.8%
Direct-purchase
from 7.6% in 2020
US average: 13.8%
from 16.8% in 2020
US average: 18.4%
from 5.2% in 2020
US average: 20.9%
VA health care
from 1.8% in 2020
US average: 2.2%
Any private
from 93.2% in 2020
US average: 67.1%
Any public
from 21.6% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 25.6%(119)
Gulf War (1990s) 21.9%(102)
Share of the 465 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to White Rock Head to head
Compare White Rock to nearby cities WHITE ROCK VS
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WHITE ROCK VS
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Frequently asked
How many people live in White Rock, New Mexico? White Rock, New Mexico has about 5,716 residents according to the 2024 American Community Survey.
What is the median household income in White Rock, New Mexico? The typical household in White Rock, New Mexico earns about $156,639 a year. Half of households make more than that, and half make less.
Is White Rock, New Mexico expensive? In White Rock, New Mexico, the median home is worth about $500,700.
How educated are people in White Rock, New Mexico? About 71.1% of adults age 25 and over in White Rock, New Mexico hold a bachelor's degree or higher.
What is the poverty rate in White Rock, New Mexico? About 2.5% of people in White Rock, New Mexico live below the federal poverty line.
Has White Rock, New Mexico grown since 1990? Yes, White Rock, New Mexico has shrunk since 1990. The population has lost about 476 residents, a change of about -8 percent over that period.
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