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CITY · 2000 CENSUS

White Rock

New Mexico · 6,045 residents · 7.066 sq mi
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Part of the Los Alamos micropolitan area
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The short version

White Rock is significantly wealthier than the US average, with a median household income of $92,813. Population has held roughly steady since 1990. 60% of adults hold a bachelor's degree or higher, well above the national rate of 24%. Median home value has risen by half since 1990, reaching $230,000. With a median age of 42.4, the population is older than the US median of 35.2. Households here earn about 172% more than the New Mexico median.

At a glance
Wealthier
above the US median
US median: $42,589
Older
median age 42.4
US median: 35.2
More educated
60% hold a bachelor's degree
US average: 24%
Less affordable
home values up 34%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
6,045
−2%since 1990
from 6,192 in 1990
1990 – 2024
Median age
42.4
+9%since 1990
from 39.0 in 1990
US average: 35.2
Population, 1990 – 2024
6K6K6K6K6K1990201020202024White Rock
20246K
1990201020202024
Age distribution, 2000
Under 55.6%(336)
US avg: 6.8%
5 to 97.7%(464)
US avg: 7.3%
10 to 149.3%(560)
US avg: 7.3%
15 to 196.7%(403)
US avg: 7.2%
20 to 241.7%(103)
US avg: 6.7%
25 to 347%(421)
US avg: 14.2%
35 to 4417.1%(1,034)
US avg: 16%
45 to 5418.8%(1,136)
US avg: 13.4%
55 to 6415.4%(933)
US avg: 8.6%
65 to 746.9%(415)
US avg: 6.5%
75 to 843.4%(203)
US avg: 4.4%
85 and over0.6%(37)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$92,813
+10%inflation adjusted, since 1990
from $63,871 in 1990
US average: $42,589
1990 – 2024
Per capita income
$36,288
+51%since 1990
from $24,038 in 1990
US average: $21,522
Poverty rate
1.3%
−1.1 ptssince 1990
from 2.5% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$230,000
+34%inflation adjusted, since 1990
from $130,100 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$1,013
+17%inflation adjusted, since 1990
from $657 in 1990
US average: $602
Owner-occupied
94.5%
+1.3 ptssince 1990
from 93.2% in 1990
5.5% rent
RELATED:See current rent listings in White Rock on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic95.8%(5,931)
Black0.3%(19)
Hispanic / Latino8.6%(532)
Asian1.5%(93)
2000
White, non-Hispanic84.7%(5,121)
Black0.2%(15)
Hispanic / Latino10.6%(640)
Asian2.6%(160)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican6.9%(396)
Spaniard3.2%(183)
Dominican2.4%(135)
Nicaraguan1.6%(92)
Chilean0.2%(13)
Colombian0.1%(8)
Asian origin
Vietnamese0.8%(48)
Indonesian0.5%(26)
Filipino0.4%(22)
Chinese0.3%(18)
Japanese0.2%(10)
Pacific Islander origin
Ancestry
English28%(1,600)
German17.9%(1,026)
Irish15.1%(865)
American6.7%(381)
Polish3.6%(207)
Scottish3.3%(191)
Italian3%(174)
French2.6%(150)
Norwegian2.2%(125)
British2.1%(121)
Arab1.3%(77)
Ukrainian1.3%(75)
+ 19 more ancestry groups with data
West Indian1.3%(72)
Portuguese1.2%(70)
Swedish1.2%(70)
Belgian1%(59)
Welsh0.9%(54)
Slovak0.9%(51)
Scotch-Irish0.9%(50)
Hungarian0.8%(43)
Lebanese0.7%(41)
Danish0.5%(30)
Romanian0.5%(26)
Iraqi0.3%(19)
Dutch0.3%(17)
Russian0.3%(16)
Finnish0.3%(15)
Swiss0.2%(14)
Lithuanian0.2%(11)
Canadian0.1%(5)
RANKED:Largest English population · Largest German population · Largest Irish population · Largest Mexican population · Largest American population
Section 05

Education

Bachelor's degree or higher
59.9%
+3.3 ptssince 1990
from 56.7% in 1990
US average: 24.4%
High school or higher
96.7%
+0.1 ptssince 1990
from 96.5% in 1990
US average: 80.3%
Graduate degree
35.8%
+4.4 ptssince 1990
from 31.4% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
9.0 min
−43%since 1990
from 15.8 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married15%(346)
Married81.7%(1,886)
Widowed2.1%(48)
Divorced1.2%(28)
Women 15+
Never married11.6%(269)
Married77.5%(1,803)
Widowed4.4%(102)
Divorced6.6%(153)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Drill deeper

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Head to head

Compare White Rock to nearby cities

WHITE ROCK VS
Los Alamos
Income$141,018+52%
Home value$501,800+118%
Population13,317+133%
SEE FULL COMPARISON →
WHITE ROCK VS
Española
Income$47,667−49%
Home value$210,800−8%
Population10,458+83%
SEE FULL COMPARISON →
WHITE ROCK VS
Santa Fe
Income$73,482−21%
Home value$444,900+93%
Population89,837+1472%
SEE FULL COMPARISON →
WHITE ROCK VS
Bernalillo
Income$63,880−31%
Home value$255,500+11%
Population9,159+60%
SEE FULL COMPARISON →
Frequently asked

How many people live in White Rock, New Mexico?

White Rock, New Mexico has about 6,045 residents according to the 2000 Census.

What is the median household income in White Rock, New Mexico?

The typical household in White Rock, New Mexico earns about $92,813 a year. Half of households make more than that, and half make less.

Is White Rock, New Mexico expensive?

In White Rock, New Mexico, the median home is worth about $230,000, and the typical rent is about $1,013 a month.

How educated are people in White Rock, New Mexico?

About 59.9% of adults age 25 and over in White Rock, New Mexico hold a bachelor's degree or higher.

What is the poverty rate in White Rock, New Mexico?

About 1.3% of people in White Rock, New Mexico live below the federal poverty line.

Has White Rock, New Mexico grown since 1990?

Yes, White Rock, New Mexico has shrunk since 1990. The population has lost about 147 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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