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CITY · 2010 ACS

White Rock

New Mexico · 5,725 residents · 7.066 sq mi
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The short version

White Rock is significantly wealthier than the US average, with a median household income of $115,462. Population has declined 5% since 2000. 60% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value is $287,900. With a median age of 46.3, the population is older than the US median of 37.2. Households here earn about 163% more than the New Mexico median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 46.3
US median: 37.2
More educated
60% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
5,725
−5%since 2000
from 6,045 in 2000
1990 – 2024
Population density
810 / sq mi
−5%since 2000
from 856 / sq mi in 2000
US average: 261
Median age
46.3
+9%since 2000
from 42.4 in 2000
US average: 37.2
Population, 1990 – 2024
6K6K6K6K6K1990201020202024White Rock
20246K
1990201020202024
Section 02

Income & economy

Median household income
$115,462
−2%inflation adjusted, since 2000
from $92,813 in 2000
US average: $52,703
1990 – 2024
Per capita income
$50,751
+40%since 2000
from $36,288 in 2000
US average: $27,286
Households earning $100K+
73.4%
−0.7 ptssince 2009
from 74.1% in 2009
US average: 33.3%
Poverty rate
2.9%
+1.6 ptssince 2000
from 1.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.343
US average: 0.461
Workforce by industry, 2010
Information7%
US avg: 11.5%
Wholesale trade3.6%
US avg: 7.2%
Retail trade2.6%
US avg: 10.9%
Other services2.1%
US avg: 7%
Public administration1.9%
US avg: 4.9%
Arts, entertainment, food1.3%
US avg: 2.4%
Agriculture, forestry, fishing0.4%
US avg: 1.9%
Construction0.4%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 3.1%
Finance & insurance0%
US avg: 5.1%
Professional, scientific, technical0%
US avg: 4.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$287,900
−1%inflation adjusted, since 2000
from $230,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,228
−4%inflation adjusted, since 2000
from $1,013 in 2000
US average: $853
Owner-occupied
62.5%
−32.0 ptssince 2000
from 94.5% in 2000
8.5% rent
Vacancy rate
5.3%
+0.1 ptssince 2009
from 5.2% in 2009
US average: 12.1%
Owner cost-burdened
10.8%
+0.7 ptssince 2009
from 10.1% in 2009
US average: 30.9%
Renter cost-burdened
34.1%
−1.6 ptssince 2009
from 35.7% in 2009
US average: 46.8%
Afford Score
2.5
+1%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in White Rock on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic84.7%(5,121)
Black0.2%(15)
Hispanic / Latino10.6%(640)
Asian2.6%(160)
Other0%
Diversity Score30.4%(1,839)
2010
White, non-Hispanic80.3%(4,597)
Black0.4%(23)
Hispanic / Latino13.9%(795)
Asian3.4%(197)
Other3%(171)
Diversity Score43.4%(2,484)
Diversity Score
43
+43%since 2000
from 30 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
59.7%
−0.2 ptssince 2000
from 59.9% in 2000
US average: 27.9%
High school or higher
98.9%
+2.2 ptssince 2000
from 96.7% in 2000
US average: 84.9%
Graduate degree
35.5%
−0.3 ptssince 2000
from 35.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
15.8 min
+75%since 2000
from 9.0 min in 2000
US average: 25.2
Drive alone to work
82.4%
+4.4 ptssince 2009
from 78.0% in 2009
US average: 76.2%
Carpooled to work
9.6%
−4.2 ptssince 2009
from 13.8% in 2009
US average: 10.4%
Public transit
0.7%
Unchangedsince 2009
from 0.8% in 2009
US average: 4.7%
Worked from home
2.4%
−0.4 ptssince 2009
from 2.9% in 2009
US average: 4.1%
Walked to work
4.5%
+0.8 ptssince 2009
from 3.7% in 2009
US average: 2.8%
Biked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 0.5%
No vehicle available
2.0%
−0.2 ptssince 2009
from 2.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.3%
−1.2 ptssince 2009
from 12.5% in 2009
US average: 12.9%
Management & professional
63.8%
−16.3 ptssince 2009
from 80.1% in 2009
US average: 35.2%
Section 08

People & community

Male
50.8%
−0.9 ptssince 2009
from 51.7% in 2009
Female
49.2%
+0.9 ptssince 2009
from 48.3% in 2009
Foreign born
5.3%
+0.7 ptssince 2009
from 4.6% in 2009
US average: 12.8%
Veterans
13.9%
−36.7 ptssince 2009
from 50.6% in 2009
US average: 9.9%
Drill deeper

Places similar to White Rock

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Pop 4,467
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Pop 7,359
North Star
Pop 7,834
Highland Beach
Pop 4,328
Places similar to White Rock
Head to head

Compare White Rock to nearby cities

WHITE ROCK VS
Los Alamos
Income$141,018+22%
Home value$501,800+74%
Population13,317+133%
SEE FULL COMPARISON →
WHITE ROCK VS
Española
Income$47,667−59%
Home value$210,800−27%
Population10,458+83%
SEE FULL COMPARISON →
WHITE ROCK VS
Santa Fe
Income$73,482−36%
Home value$444,900+55%
Population89,837+1472%
SEE FULL COMPARISON →
WHITE ROCK VS
Bernalillo
Income$63,880−45%
Home value$255,500−11%
Population9,159+60%
SEE FULL COMPARISON →
Frequently asked

How many people live in White Rock, New Mexico?

White Rock, New Mexico has about 5,725 residents according to the 2010 American Community Survey.

What is the median household income in White Rock, New Mexico?

The typical household in White Rock, New Mexico earns about $115,462 a year. Half of households make more than that, and half make less.

Is White Rock, New Mexico expensive?

In White Rock, New Mexico, the median home is worth about $287,900, and the typical rent is about $1,228 a month.

How educated are people in White Rock, New Mexico?

About 59.7% of adults age 25 and over in White Rock, New Mexico hold a bachelor's degree or higher.

What is the poverty rate in White Rock, New Mexico?

About 2.9% of people in White Rock, New Mexico live below the federal poverty line.

Has White Rock, New Mexico grown since 1990?

Yes, White Rock, New Mexico has shrunk since 1990. The population has lost about 467 residents, a change of about -8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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