United States › New Mexico › White Rock CITY · 2020 ACS
White Rock New Mexico · 5,852 residents · 7.07 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2021 ACS 2022 ACS 2023 ACS 2024 ACS
The short version
With 5,852 people, White Rock is a city in New Mexico. That is roughly 151% ahead of the New Mexico median. 67% of adults hold a bachelor's degree, against 33% nationally. Owners hold 93% of the housing stock. At a median age of 46.5, this is an older place than the country as a whole. The median household earns $128,723, about 94% above the national median.
At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 46.5
US median: 38.8
More educated
67% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01
Population & growth from 42.4 in 2000
US average: 38.8
Population, 1990 – 2024
6K 6K 6K 6K 6K 1990 2000 2010 2020 2024 White Rock Age distribution, 2020
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Section 02
Income & economy $128,723
−8%inflation adjusted, since 2000
from $92,813 in 2000
US average: $66,278
from $36,288 in 2000
US average: $35,364
Households earning $100K+
from 74.1% in 2009
US average: 43.9%
from 1.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Public administration 2.4%
Professional, scientific, technical 0.5%
Agriculture, forestry, fishing 0%
Transportation & warehousing 0%
Education & health services 0%
Arts, entertainment, food 0%
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$335,500
−3%inflation adjusted, since 2000
from $230,000 in 2000
US average: $265,253
$1,507
−1%inflation adjusted, since 2000
from $1,013 in 2000
US average: $1,124
from 94.5% in 2000
7.0% rent
2.83 people
+10%since 2009
from 2.58 people in 2009
US average: 2.61
from 2.3 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04
Race & ethnicity 2000
White, non-Hispanic 84.7%(5,121)
Hispanic / Latino 10.6%(640)
2020
White, non-Hispanic 73.7%(4,311)
Hispanic / Latino 17.3%(1,014)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 17 more ancestry groups with data from 59.9% in 2000
US average: 32.9%
High school or higher
from 96.7% in 2000
US average: 88.5%
from 35.8% in 2000
US average: 12.7%
Section 06
Commute & transportation from 9.0 min in 2000
US average: 26.9
from 78.0% in 2009
US average: 75.1%
from 2.2% in 2009
US average: 8.4%
Section 07
Work & employment from 2.3% in 2011
US average: 5.4%
from 65.3% in 2011
US average: 63.4%
Women 20-64 in the labor force
US average: 73.3%
from 65.5% in 2009
US average: 39.3%
Section 08
People & community from 4.6% in 2009
US average: 13.5%
from 2.8% in 2013
US average: 8.8%
Computer in household
US average: 91.9%
Marital status (2024)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 2.8% in 2013
US average: 8.8%
Direct-purchase
US average: 13.7%
VA health care
US average: 2.3%
Any private
US average: 68.1%
Any public
US average: 35.2%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2020
Gulf War (2001 or later) 16.8%(82)
Gulf War (1990s) 42.5%(207)
Share of the 487 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to White Rock Head to head
Compare White Rock to nearby cities WHITE ROCK VS
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WHITE ROCK VS
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WHITE ROCK VS
Santa Fe
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Income $63,880 −50%
Home value $255,500 −24%
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Frequently asked
How many people live in White Rock, New Mexico? White Rock, New Mexico has about 5,852 residents according to the 2020 American Community Survey.
What is the median household income in White Rock, New Mexico? The typical household in White Rock, New Mexico earns about $128,723 a year. Half of households make more than that, and half make less.
Is White Rock, New Mexico expensive? In White Rock, New Mexico, the median home is worth about $335,500, and the typical rent is about $1,507 a month.
How educated are people in White Rock, New Mexico? About 66.6% of adults age 25 and over in White Rock, New Mexico hold a bachelor's degree or higher.
What is the poverty rate in White Rock, New Mexico? About 2.3% of people in White Rock, New Mexico live below the federal poverty line.
Has White Rock, New Mexico grown since 1990? Yes, White Rock, New Mexico has shrunk since 1990. The population has lost about 340 residents, a change of about -5 percent over that period.
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