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CITY · 2010 ACS

Missoula

Montana · 66,788 residents · 34.814 sq mi
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The short version

Missoula has notably lower household income than the US average, with a median household income of $36,547. Population has grown 17% since 2000. 42% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $232,700. At a median age of 30.9, residents skew younger than the country as a whole. 42% of adults hold a bachelor's degree, well above the US average, yet household income trails the national figure — a profile common to graduate-student tracts and academic hubs.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 30.9
US median: 37.2
More educated
42% hold a bachelor's degree
US average: 28%
Less affordable
home values up 44%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
66,788
+17%since 2000
from 57,053 in 2000
1990 – 2025
Population density
1,918 / sq mi
+17%since 2000
from 1,639 / sq mi in 2000
US average: 261
Median age
30.9
+2%since 2000
from 30.3 in 2000
US average: 37.2
Population, 1990 – 2024
40K50K60K70K80K1990201020202024Missoula
202477K
1990201020202024
Section 02

Income & economy

Median household income
$36,547
−5%inflation adjusted, since 2000
from $30,366 in 2000
US average: $52,703
1990 – 2024
Per capita income
$22,543
+31%since 2000
from $17,166 in 2000
US average: $27,286
Households earning $100K+
20.6%
+1.3 ptssince 2009
from 19.3% in 2009
US average: 33.3%
Poverty rate
22.1%
+2.3 ptssince 2000
from 19.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.479
US average: 0.461
Workforce by industry, 2010
Information14.5%
US avg: 11.5%
Wholesale trade6.1%
US avg: 7.2%
Other services5.1%
US avg: 7%
Retail trade4.6%
US avg: 10.9%
Finance & insurance4.1%
US avg: 5.1%
Professional, scientific, technical3.9%
US avg: 4.2%
Public administration3.6%
US avg: 4.9%
Arts, entertainment, food3.3%
US avg: 2.4%
Transportation & warehousing2.7%
US avg: 3.1%
Agriculture, forestry, fishing1.8%
US avg: 1.9%
Construction1.6%
US avg: 1.4%
Education & health services0.2%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$232,700
+44%inflation adjusted, since 2000
from $127,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$691
+4%inflation adjusted, since 2000
from $524 in 2000
US average: $853
Owner-occupied
34.3%
−15.9 ptssince 2000
from 50.2% in 2000
51.8% rent
Vacancy rate
6.7%
+0.3 ptssince 2009
from 6.3% in 2009
US average: 12.1%
Owner cost-burdened
32.4%
+0.3 ptssince 2009
from 32.1% in 2009
US average: 30.9%
Renter cost-burdened
53.1%
+0.1 ptssince 2009
from 53.0% in 2009
US average: 46.8%
Afford Score
6.4
+51%since 2000
from 4.2 in 2000
1990 – 2024
RELATED:See current rent listings in Missoula on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.6%(52,843)
Black0.4%(201)
Hispanic / Latino1.8%(1,004)
Asian1.2%(697)
Other0%
Diversity Score8.5%(4,833)
2010
White, non-Hispanic90.3%(60,313)
Black0.5%(327)
Hispanic / Latino2.9%(1,943)
Asian1.2%(798)
Other5.4%(3,597)
Diversity Score23.2%(15,463)
Diversity Score
23
+173%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
41.7%
+3.7 ptssince 2000
from 38.0% in 2000
US average: 27.9%
High school or higher
92.0%
+0.4 ptssince 2000
from 91.5% in 2000
US average: 84.9%
Graduate degree
16.3%
+3.7 ptssince 2000
from 12.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
15.3 min
+57%since 2000
from 9.7 min in 2000
US average: 25.2
Drive alone to work
68.7%
+0.8 ptssince 2009
from 67.9% in 2009
US average: 76.2%
Carpooled to work
8.4%
+0.3 ptssince 2009
from 8.1% in 2009
US average: 10.4%
Public transit
2.7%
+0.2 ptssince 2009
from 2.5% in 2009
US average: 4.7%
Worked from home
6.6%
+0.5 ptssince 2009
from 6.1% in 2009
US average: 4.1%
Walked to work
6.9%
−0.7 ptssince 2009
from 7.6% in 2009
US average: 2.8%
Biked to work
5.8%
−0.9 ptssince 2009
from 6.7% in 2009
US average: 0.5%
No vehicle available
8.0%
−0.2 ptssince 2009
from 8.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.5%
−0.6 ptssince 2009
from 15.1% in 2009
US average: 12.9%
Management & professional
37.1%
−26.9 ptssince 2009
from 64.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.9%
+0.5 ptssince 2009
from 49.4% in 2009
Female
50.1%
−0.5 ptssince 2009
from 50.6% in 2009
Foreign born
2.7%
+0.1 ptssince 2009
from 2.7% in 2009
US average: 12.8%
Veterans
8.9%
−40.0 ptssince 2009
from 48.9% in 2009
US average: 9.9%
Drill deeper

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Compare Missoula to nearby cities

MISSOULA VS
Anaconda-Deer Lodge County
Income$57,527+57%
Home value$231,700same
Population9,709−88%
SEE FULL COMPARISON →
MISSOULA VS
Kalispell
Income$63,415+74%
Home value$428,000+84%
Population31,851−60%
SEE FULL COMPARISON →
MISSOULA VS
Butte-Silver Bow
Income$61,857+69%
Home value$257,800+11%
Population35,469−55%
SEE FULL COMPARISON →
MISSOULA VS
Helena Valley West Central
Income$90,082+146%
Home value$367,200+58%
Population8,056−90%
SEE FULL COMPARISON →
Frequently asked

How many people live in Missoula, Montana?

Missoula, Montana has about 66,788 residents according to the 2010 American Community Survey.

What is the median household income in Missoula, Montana?

The typical household in Missoula, Montana earns about $36,547 a year. Half of households make more than that, and half make less.

Is Missoula, Montana expensive?

In Missoula, Montana, the median home is worth about $232,700, and the typical rent is about $691 a month.

How educated are people in Missoula, Montana?

About 41.7% of adults age 25 and over in Missoula, Montana hold a bachelor's degree or higher.

What is the poverty rate in Missoula, Montana?

About 22.1% of people in Missoula, Montana live below the federal poverty line.

Has Missoula, Montana grown since 1990?

Yes, Missoula, Montana has grown since 1990. The population has added about 23,870 residents, a change of about 56 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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