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CITY · 2010 ACS

Rolla

Missouri · 19,559 residents · 12.129 sq mi
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The short version

Rolla has notably lower household income than the US average, with a median household income of $32,640. Population has grown 20% since 2000. Median home value has risen by half since 2000, reaching $117,400. At a median age of 26.2, residents skew younger than the country as a whole. The poverty rate of 22.8% is well above the national figure. Households here earn about 29% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 26.2
US median: 37.2
More educated
32% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
19,559
+20%since 2000
from 16,367 in 2000
1990 – 2025
Population density
1,613 / sq mi
+20%since 2000
from 1,349 / sq mi in 2000
US average: 261
Median age
26.2
−6%since 2000
from 27.9 in 2000
US average: 37.2
Population, 1990 – 2024
13K15K17K19K21K1990201020202024Rolla
202420K
1990201020202024
Section 02

Income & economy

Median household income
$32,640
−3%inflation adjusted, since 2000
from $26,479 in 2000
US average: $52,703
1990 – 2024
Per capita income
$17,426
+9%since 2000
from $15,916 in 2000
US average: $27,286
Households earning $100K+
18.6%
+1.3 ptssince 2009
from 17.3% in 2009
US average: 33.3%
Poverty rate
22.8%
+0.8 ptssince 2000
from 22.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.472
US average: 0.461
Workforce by industry, 2010
Information16%
US avg: 11.5%
Retail trade7.2%
US avg: 10.9%
Wholesale trade6.3%
US avg: 7.2%
Other services3.4%
US avg: 7%
Finance & insurance3.4%
US avg: 5.1%
Professional, scientific, technical3.2%
US avg: 4.2%
Public administration3%
US avg: 4.9%
Arts, entertainment, food2.9%
US avg: 2.4%
Transportation & warehousing1.8%
US avg: 3.1%
Agriculture, forestry, fishing1.1%
US avg: 1.9%
Construction0.8%
US avg: 1.4%
Manufacturing0.3%
US avg: 0.5%
Education & health services0.1%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$117,400
+23%inflation adjusted, since 2000
from $75,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$570
+12%inflation adjusted, since 2000
from $402 in 2000
US average: $853
Owner-occupied
26.8%
−20.9 ptssince 2000
from 47.7% in 2000
58.1% rent
Vacancy rate
14.5%
+2.1 ptssince 2009
from 12.4% in 2009
US average: 12.1%
Owner cost-burdened
21.0%
+1.7 ptssince 2009
from 19.3% in 2009
US average: 30.9%
Renter cost-burdened
50.0%
−3.2 ptssince 2009
from 53.2% in 2009
US average: 46.8%
Afford Score
3.6
+26%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Rolla on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.3%(14,459)
Black2.9%(470)
Hispanic / Latino1.7%(282)
Asian4.9%(797)
Other0%
Diversity Score22.6%(3,693)
2010
White, non-Hispanic84.8%(16,590)
Black4%(782)
Hispanic / Latino2.6%(512)
Asian5.7%(1,112)
Other2.9%(570)
Diversity Score34.3%(6,717)
Diversity Score
34
+52%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.4%
+4.5 ptssince 2000
from 27.9% in 2000
US average: 27.9%
High school or higher
89.6%
+7.1 ptssince 2000
from 82.5% in 2000
US average: 84.9%
Graduate degree
15.2%
+2.1 ptssince 2000
from 13.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
13.6 min
+19%since 2000
from 11.4 min in 2000
US average: 25.2
Drive alone to work
72.6%
−1.7 ptssince 2009
from 74.3% in 2009
US average: 76.2%
Carpooled to work
11.4%
+1.2 ptssince 2009
from 10.2% in 2009
US average: 10.4%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
3.5%
+1.0 ptssince 2009
from 2.5% in 2009
US average: 4.1%
Walked to work
10.1%
−0.8 ptssince 2009
from 11.0% in 2009
US average: 2.8%
Biked to work
0.2%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 0.5%
No vehicle available
9.6%
+1.8 ptssince 2009
from 7.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
15.2%
−3.8 ptssince 2009
from 19.0% in 2009
US average: 12.9%
Management & professional
39.0%
−25.0 ptssince 2009
from 63.9% in 2009
US average: 35.2%
Section 08

People & community

Male
55.6%
+1.6 ptssince 2009
from 54.0% in 2009
Female
44.4%
−1.6 ptssince 2009
from 46.0% in 2009
Foreign born
5.8%
+1.0 ptssince 2009
from 4.7% in 2009
US average: 12.8%
Veterans
9.4%
−44.8 ptssince 2009
from 54.3% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Rolla to nearby cities

ROLLA VS
Fort Leonard Wood
Income$67,772+108%
Home value$65,000−45%
Population15,432−25%
SEE FULL COMPARISON →
ROLLA VS
Jefferson City
Income$66,371+103%
Home value$218,700+86%
Population42,489+106%
SEE FULL COMPARISON →
ROLLA VS
Lebanon
Income$48,359+48%
Home value$158,800+35%
Population15,663−24%
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ROLLA VS
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Income$73,435+125%
Home value$205,200+75%
Population13,445−35%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rolla, Missouri?

Rolla, Missouri has about 19,559 residents according to the 2010 American Community Survey.

What is the median household income in Rolla, Missouri?

The typical household in Rolla, Missouri earns about $32,640 a year. Half of households make more than that, and half make less.

Is Rolla, Missouri expensive?

In Rolla, Missouri, the median home is worth about $117,400, and the typical rent is about $570 a month.

How educated are people in Rolla, Missouri?

About 32.4% of adults age 25 and over in Rolla, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Rolla, Missouri?

About 22.8% of people in Rolla, Missouri live below the federal poverty line.

Has Rolla, Missouri grown since 1990?

Yes, Rolla, Missouri has grown since 1990. The population has added about 5,469 residents, a change of about 39 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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