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CITY · 2020 ACS

Rolla

Missouri · 19,943 residents · 12.129 sq mi
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The short version

Rolla has notably lower household income than the US average, with a median household income of $37,252. Population has grown 22% since 2000. Median home value has more than doubled since 2000, reaching $143,700. At a median age of 27.9, residents skew younger than the country as a whole. The poverty rate of 27.3% is well above the national figure. Households here earn about 35% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 27.9
US median: 38.8
Average education
36% hold a bachelor's degree
US average: 33%
Less affordable
home values up 27%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
19,943
+22%since 2000
from 16,367 in 2000
1990 – 2025
Population density
1,644 / sq mi
+22%since 2000
from 1,349 / sq mi in 2000
US average: 280
Median age
27.9
Unchangedsince 2000
from 27.9 in 2000
US average: 38.8
Population, 1990 – 2024
13K15K17K19K21K1990201020202024Rolla
202420K
1990201020202024
Section 02

Income & economy

Median household income
$37,252
−6%inflation adjusted, since 2000
from $26,479 in 2000
US average: $66,278
1990 – 2024
Per capita income
$22,168
+39%since 2000
from $15,916 in 2000
US average: $35,364
Households earning $100K+
20.3%
+2.9 ptssince 2009
from 17.3% in 2009
US average: 43.9%
Poverty rate
27.3%
+5.3 ptssince 2000
from 22.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.2%
US avg: 11.1%
Retail trade9.6%
US avg: 10%
Other services4%
US avg: 6.6%
Finance & insurance3%
US avg: 5.5%
Professional, scientific, technical3%
US avg: 4.7%
Public administration3%
US avg: 4.7%
Wholesale trade2.9%
US avg: 6.7%
Agriculture, forestry, fishing0.6%
US avg: 1.7%
Construction0.4%
US avg: 1.2%
Transportation & warehousing0.2%
US avg: 2.5%
Manufacturing0.2%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$143,700
+27%inflation adjusted, since 2000
from $75,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$726
+20%inflation adjusted, since 2000
from $402 in 2000
US average: $1,124
Owner-occupied
35.2%
−12.4 ptssince 2000
from 47.7% in 2000
64.8% rent
Afford Score
3.9
+35%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Rolla on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.3%(14,459)
Black2.9%(470)
Hispanic / Latino1.7%(282)
Asian4.9%(797)
Other0%
Diversity Score22.6%(3,693)
2020
White, non-Hispanic79.4%(15,831)
Black4.1%(826)
Hispanic / Latino3.4%(687)
Asian6.2%(1,243)
Other3.4%(670)
Diversity Score39.5%(7,869)
Diversity Score
39
+75%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.9%
+8.1 ptssince 2000
from 27.9% in 2000
US average: 32.9%
High school or higher
92.7%
+10.2 ptssince 2000
from 82.5% in 2000
US average: 88.5%
Graduate degree
17.4%
+4.3 ptssince 2000
from 13.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
13.5 min
+18%since 2000
from 11.4 min in 2000
US average: 26.9
Drive alone to work
77.2%
+3.0 ptssince 2009
from 74.3% in 2009
US average: 75.1%
No vehicle available
10.6%
+2.8 ptssince 2009
from 7.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.8%
−5.3 ptssince 2011
from 10.1% in 2011
US average: 5.4%
Labor force participation
49.3%
−5.3 ptssince 2011
from 54.6% in 2011
US average: 63.4%
Management & professional
48.9%
−15.0 ptssince 2009
from 63.9% in 2009
US average: 39.3%
Section 08

People & community

Male
55.1%
+1.1 ptssince 2009
from 54.0% in 2009
Female
44.9%
−1.1 ptssince 2009
from 46.0% in 2009
Foreign born
9.1%
+4.4 ptssince 2009
from 4.7% in 2009
US average: 13.5%
Uninsured
6.9%
−81.3 ptssince 2013
from 88.2% in 2013
US average: 8.8%
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Compare Rolla to nearby cities

ROLLA VS
Fort Leonard Wood
Income$67,772+82%
Home value$65,000−55%
Population15,432−25%
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ROLLA VS
Jefferson City
Income$66,371+78%
Home value$218,700+52%
Population42,489+106%
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ROLLA VS
Lebanon
Income$48,359+30%
Home value$158,800+11%
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ROLLA VS
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Income$73,435+97%
Home value$205,200+43%
Population13,445−35%
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Frequently asked

How many people live in Rolla, Missouri?

Rolla, Missouri has about 19,943 residents according to the 2020 American Community Survey.

What is the median household income in Rolla, Missouri?

The typical household in Rolla, Missouri earns about $37,252 a year. Half of households make more than that, and half make less.

Is Rolla, Missouri expensive?

In Rolla, Missouri, the median home is worth about $143,700, and the typical rent is about $726 a month.

How educated are people in Rolla, Missouri?

About 35.9% of adults age 25 and over in Rolla, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Rolla, Missouri?

About 27.3% of people in Rolla, Missouri live below the federal poverty line.

Has Rolla, Missouri grown since 1990?

Yes, Rolla, Missouri has grown since 1990. The population has added about 5,853 residents, a change of about 42 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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